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1、CCTVlHistorylChannelslSpecialprogrammeslChanllegesandproblems Logol lChinaCentralTelevision,orCCTV,lisanationaltelevisionstationoflthePeoplesRepublicofChina.lItwasonitstrialbroadcastonMay1st,l1958,andformallylaunchedonSeptemberl2ndoftheyear.AsthemostimportantlmediuminChina,CCTVnotonlyprovideslinform

2、ationtogeneralpublicthroughoutlChina,butalsoworksasanopenwindowlbetweenChinaandtherestoftheworld.lBecauseoftheextensivelandofChina,lbytheendof2015,CCTVsprogramslhavecoveredabout96%ofChinesepopulation,andover1.2billionviewers.ChannelslChinaCentralTelevisioniscurrentlyoperating21publicchannels,andbroa

3、dcastingmorethan600hoursaday.The21publicchannelsareComprehensiveChannel,EconomicChannel,ArtsandEntertainmentChannel,ChineselanguageInternationalChannel(Asianversion,EuropeanversionandAmericanversion),SportsChannel,MovieChannel,AgricultureandMilitaryChannel,TVDramaChannel,EnglishlanguageInternational

4、Channel,ScienceandEducationChannel,TraditionalChineseOperasChannel,SocietyandLawChannel,NewsChannel,ChildrensChannel,MusicChannel,SpanishandFrenchlanguageInternationalChannel,andHDchannel.Thecontentofthesechannelsnearlycoversallaspectsofsociallife.AsChinesenationaltelevisionstation,CCTV Comprehensiv

5、e ChannelisthemajortelevisionchannelwhichbroadcastsnationalnewsandpoliciesinChina.China International Television Corporation CITVCChina TV production centrelInordertoguaranteethesmoothdisseminationofnationalpolicies,thereisaspecificregulationwhichregulatedthateverytelevisionstation,retransmittingsta

6、tion,transposestationandcabletelevisionstationofeachprovinceandmunicipalityshouldcompletelyrelayCCTVComprehensiveChannel.Byadoptinga“brandedchannel”strategyin2005,CCTVhasprogressedinanewstage.In2006,basedonthisstrategy,Mr.ZhaoHuayong,thepresidentofCCTV,broughtupontheconceptofGreenAudienceRatingwhichleadCCTVtoaninternationalTVstationwithfeaturesof“Chinesecharacteristics,nationalstyle,andworld-wideinfluence”.Special programmeslTopicsinFocuslNewsProbelTalkitlikeitislBigPinwheellZhengdaVarietyShowlOrientalHorizonChanlleges and problemslThank you!

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