龙狮戴尔发展历程.doc

龙狮戴尔/lonsdale发展历程
1891年 开始
龙狮戴尔伯爵五世Hugh Lowther, 组织了第一场戴手套的拳击比赛。
The 5th Earl of Lonsdale, Hugh Lowther organised the first boxing matches with gloves.

1909 金腰带
龙狮戴尔伯爵给每场重要比赛中获胜选手戴上的伯爵金腰带，成为了今天拳王金腰带的起源。
Lord Lonsdale introduced the Lonsdale Belt as a new trophy for the British champion at each weight division.

1929年 第一任主席
龙狮戴尔伯爵成为英国拳击管理委员会的第一任主席，死于1944年。
Lord Lonsdale became the first president of the British Boxing Board of Control, he died in 1944.

1959年 授权
龙狮戴尔伯爵七世James Lowther授权职业拳手Bernard Hart（前世界拳击冠军）以龙狮戴尔命名一系列拳击服饰及装备。
Ex boxer, Bernard Hart, was granted permission by the 7th Earl James Lowther, to use the Lonsdale name for a range of boxing clothing and equipment.

1960年 首店开业成功
首家龙狮戴尔店开设在伦敦中心地带，著名的贝克街。因其品牌传承及Hart在高质量装备方面的专业设计，龙狮戴尔迅速取得成功。
The first Lonsdale store opened on Beak Street, Soho, London. Lonsdale became an instant hit due to the heritage of the brand and Hart's expertise in designing quality equipment.

1963年 拥戴者
拳击传奇人物，如穆罕默德·阿里、亨利·库珀、舒格·雷·罗宾逊成为龙狮戴尔的拥戴者。
Boxing legends such as Muhammad Ali,Henry Cooper and Sugar Ray Robinson become endorsees.

1979年 Paul Weller
The Jam乐队的主唱Paul Weller ，在其世界巡演的时候穿着龙狮戴尔衬衫，这提高了龙狮戴尔品牌的全球知名度。
Paul Weller, lead singer of The Jam, wore Lonsdale t-shirts on his world tour, spreading recognition of the brand globally.

2005年 里奇·哈顿和乔·卡尔扎格
拳击冠军里奇·哈顿和乔·卡尔扎格开始在拳击场及健身房穿着龙狮戴尔品牌服饰。
Boxing champions including Ricky Hatton and Joe Calzaghe began to wear Lonsdale both in the ring and in the gym.

2011年 正式登陆中国
2011年 Lonsdale品牌在成功登陆澳大利亚、日本、韩国等地的基础上，正式登陆中国市场。
2011 Lonsdale officially enters into Chinese market after having success in Australia, Japan, Korea,etc.