数字营销策略课程开课的任务要求.doc

Strategic Digital Marketing

Week One Preparation

关于2月2日（星期三）的第一节课的准备工作，请执行以下操作。也就是说，在你来上第一周的课程之前，我希望你已经完成了下述内容：
In preparation for our first class on Wednesday, February 2nd, please do the following. That means, I want you to have done the following BEFORE you come to the first week’s class session:

浏览一下NILE网站上这个模块的内容。进入课程文件夹，最好将他们打印下来。
Explore the NILE site for this module. Access the course documents if you haven’t already done so. It might be an idea to print them off, if you haven’t done so already.
确保你自己对于这个模块的任务模式有所熟悉。尤其是，你需要申报一个项目。你需要在我们第一节课之前，有个大致的想法。
Make sure that you familiarise yourself with the assignment pattern for this module. In particular, the need to declare a project organisation. You will need to have thought of an appropriate organisation in time for our first class session!
读一下前言和第一章的主要内容。
Read both the Preface and Chapter One of the core text, eMarketing eXcellence by Chaffey and Smith (3rd edition).
Carry out the self test on page 46 of the course text, using your proposed ‘project organisation’ in the questions where you are asked to think about a specific organisation. Don’t make heavy weather of this; I’m not looking for an essay!! I simply want to get the creative juices flowing!
Create a Word document where you can start to collect some ‘favourite’ web links. In this document add all the links that are shown on page 46. If you get into the habit of doing this throughout the module you will collect a useful resource of web links!
Visit a minimum of 5 of the links that you have created, and explore what each of the sites has to offer you. You might like to consider how these sites might be useful in helping you answer the questions in the self study test, page 46.

See you soon!