美欧克鲜牛奶推广实施方案 .docx

美欧克鲜牛奶推广方案
europeanandamericanculturalcomprehensionforalongtime，arealwayscherishedadream.theunderstandingofeuropeanandamericanculture，itisoutofthisdream，iresolutelychosetoeuropeanandamericanculturethebrilliantcourse.asemesteroflearning，reallyletmeharvestalot，inotonlylearnedabouttheculturaloriginofeuropeandtheunitedstates.andthroughasemesterofstudy，hasitsownuniquefeeling.
europeandtheunitedstatesculturerelativetochina，despitethelackofchineseculturethathasalonghistory.buttheyaretheessenceofcultureinchina.theyhavetheirownuniqueculture，itisbecauseoftheirculturalessencetomakethemasaworldpower.
theirculturehasmanygoodplaces，isworthustolearn.
1.theforgiveness
theunitedstatesisanationofimmigrants，itancestorscamefromaroundtheworld.peoplemovedtotheunitedstates，notonlygeographicallymoveit，butalsobroughtthereviewandcustomsoftheircountriestoanewplacetolive.becauseofmixedpeopletheirdifferencesisveryoutstanding;becausethedifferenceisverycommon，peoplewouldnotputspecialemphasisonunity.over
time，theamericanculturalconventionformedahigherdegreeoftolerance（how），toheterogeneouscultureanddifferentevaluationthetolerance，acceptableattitude.atthispoint，americansocietyfeasiblecustomthanothercountriesintheworldwide.
2.informal.
americansarewellknownforitsinformality.inofficebuildings，peopleoftenfind"whitecollarworkers"donotwearacoat，atietoworksittinginmyoffice.haveatelephoneconversation，theywillbeatthebackofthechairandputhisfeettoputonthetable，leisurelyleisurelyto"kan"inthelasthalfadayonthephone.professorinuniversitycus，thewearingjeans，footpedalnikeshoesintoeducationclassexlesabound.what'smore，theprofessortalkedaboutagoodplace，cansitabottomtothepodium，thebutterfliestogush，regardlessofage，regardlessofgender.isthemorecommonform，istheeasy-going，easyrelationshipbetweenfatherandson，betweenmotheranddaughter.whetherinthemovie，orinreallife，weoftenseetheeldersandyoungereachshoulder，freepictures.allthiscomesfromamericaninformality（informality）behavior.informalityistomakepeoplemorerelaxedandcomfortableinarelationship，soastoshortenthedistancebetweenpeoplemorequickly.thismaybeonereasonfortheamericanshaveabrightandcheerfuldisposition.
3.thetitleandaddress.
becausetheamericanemphasisonequality，theirsocialhierarchicalrelativelyweak，sotheyhavenofamilyhereditarytitles.onthecontrary，americansliketouseaprofessionaltitleasthecall，becauseit"earn"ontheirown，ratherthanahereditarygeneration.
4.do-it-yourself
alleurope，asiaandothercountriesandtheirfamiliesontheirown.americans，thissituationisnotmuch，becausetheypayattentionto"do-it-yourself"（doit）.intheunitedstates，doctors，professors，lawyers，businessmen，theyarethemselvesonthecooking，laundry，marketpurchase.theyhaveasocialidentity，butidon'tthinkhouseworkcanreducetheirrespectableidentity.theyhaveeconomicstrengthtohire"nanny"，butthoughttheyweregoingtodo，itisn'tnecessary.thefamilyvisitintheunitedstates，peoplecanoftenseebig，professor，doctoryoucookcooking.asformowingthelawnandcleanupthegarageroofandpaintandothertools，suchaspeoplewithsocialidentitynotonly，withoutasenseofboredomcanjoyfullyintoitinstead.
5.theydon'tlikesilence
themostofpeoplehadcontactswithpeopleintheunitedstateshavethiskindoffeeling，inthewestpeoplethemostbold
andunrestrained，themostsensitivetotheunitedstates，themoststraightforward-thisisamerican'sloveliness，ofcourse.thisisboldandunrestrained，easy-goingpersonalitywasverysignificantin"chat".americansonceopened"talk"withpeople，willtellareel.theydon'tliketositsilently"dry"，ifitisfoundthatthe"dialogue"，longtimedon'tmakeanynoise，willimmediatelytrytolethimjoin"shenkan".
6.thepaceoflife
theunitednationisayoung，innocent，self-confidence，fullofangrypeople.likeahot-bloodedyouth，americansgo，notlonely.likeanenergeticyoungpeople，americanswhokeptdry，seemstohavenevermakenotoverofenergy.inacitywherepeopleseemtoalwaysrushingto;villagepeoplearealwaysrunninginbetweenfarmland，chickenfarm，barns，cattlefarmcontinuously;thepeopleintheofficelikehasamountainofpaperwork（paperwork）todo.，secretaryofthehandsandfeetkeptthephoneinthecompany，sendfiles.youwalkaroundonthestreet，thepeoplebehindthepaceisquicktogetaheadofyou;yougototherestaurant，it'sraretofindpartnertotalkingandlaughingwithyoutosay.enoughontherhythmofthelifelikeaclockwork，constantlyrunningmethodically，forma，nearcrazybusymodernlifepicture.
7.individualprogress
theunitedstatesisacountryrespectindividuality，advocateindividualism，personalstruggleforsuccessstoryistheessenceofthe"americandream"part.whetherthecarnegiefromimpoverishedapprenticetoguilinrichsteelmagnate，orascentoutofthehouseofthemassestolincolnaspresident，theyareordinaryamericansrelish，dreamedofpersonalsuccessstory.
8.thenumberofconcepts
inamericancivilization，materialcivilizationaccountsforlargeproportion.theamericans，insurrectionforgrantedthingsinlife.todothis，theyoftenwithasenseofsuperiorityonthestandardoflivingislowerthanthem.fromafairlyextent，americanstendtoamounttoevaluatealmostallthings.
9.abreakofamystery.
manypeopleintheworldhasarichmystery，suchassomeafricannationandsomeofthelatinamericannationtonature，togod，tohumanbeingsandotherthingsholdprofoundmystery.themortothecultofthesethings，believein，orinaweonthesethings，didnotdaretocrossthehalfstep.americanswiththesepeopleisverydifferent，fewsuchmystique.ifamericansfoundsomethingtoomysterious，theyoftencan'tbreakit，makeitshow"lookslike".，
maybeduetotheexcellentnationalculturemakestheeuropeanandamericancountriesintheworld'sgreatpowers，theircultureisshowing，unwillingtoyieldtothedeterminationtoconquertheworld.daretodosthunconventionalorunorthodox，notboundbythesecularstereotypes，daretochallengeauthority，tobreakthemystery.suchaspiritedpeoplearelikearunawayhorse，mercedesintheboundlessgrassland，continuouslyforgeaheadwithoutfear.
thesearetheirunderstandingofthecultureoftheeuropeanunion，theseexcellentcultureisworthustolearn，inlearningtodosthunconventionalorunorthodox，hittingamoreexcellentcultureisaway.
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