新职业英语经贸英语Unit1.ppt

,经贸英语,*,经 贸 英 语,ENGLISH FOR CAREERS,新职业英语,Unit 1,Business Relations,Warming-up,Reading A,Listening,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,Unit 1 Business Relations,8,Speaking,6,Task 1,The following logos represent some of the most,famous multinational companies in the world.,Which ones are you familiar with?Please choose,and talk about the companies and their products,or services briefly.,Unit 1,Unit 1 Business Relations,Task 2,Receptions are normally considered the first,business card of a company.Among the following,qualities,what would make a qualified receptionist?,Arrange your choices in order from the most,important to the least and explain why.,Standard Mandarin(,普通话,),Cordial and Friendly Attitude,Attractive Appearance,Good Management Skill,Great Familiarity with Products,Considerable Flexibility,Unit 1 Business Relations,Reading A,Text,Task 1,Task 2,Task 3,Task 4,Background Information,Unit 1 Business Relations,Reading A,Background Information,In modern international trade,it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business.In doing this,the seller and the buyer often choose writing letters,sending emails,making phone calls,or simply meeting each other,among which,writing letters,or emails is most frequently used.A good letter for establishing business relations should comply with the following principles:completethe letter should include necessary information;consideratethe letter should be composed with due consideration of the receivers need or expectation;courteousthe tone of the letter should be courteous and polite;clearthe writers ideas should be expressed clearly in the letter,avoiding possibly misleading words or expressions;concisethe letter should be concise and direct;correctthe information,grammar,and,punctuations,etc.in the letter should be correct.,Unit 1 Business Relations,Reading A,Task 1,Before reading the passage,see how much you,know about establishing business relations by,answering the following questions.,Why do companies need to establish business relations?,2.What are the methods generally adopted to establish,business relations?,3.What kind of business letter contributes to successful,establishment of business relations?,Unit 1 Business Relations,Because establishing business relations is the very first step of doing business with clients,especially when your company is newly established,or the client is new,or your company is entering a new market.,Meeting in person,making phone calls,writing business letters,sending emails,etc,.,A successful business letter should be polite,cordial,friendly,with your intention clearly stated,and include necessary information such as the introduction to your company and products.,Reading A,Establishing business relations is usually the first step for a company to do business,and it is very important either for a new firm or an old one.For the former,it helps start business and secure its position on the market;for the latter,it enables the old firm to expand business and increase the turnover.,In international business,there are some channels for a business to obtain information about potential customers,such as advertisements in the media,market survey,its business connections,chambers of commerce,trade fairs and exhibitions held both at home and abroad,or mutual visits by trade delegations and groups,etc.The generally enormous geographic distance between the buyer and the seller makes it hard for them to meet,so writing to a potential or prospective client for the establishment of business relations is a common practice.The following information is usually included in this kind of letter:,Unit 1 Business Relations,Establish Business Relations,Reading A,Unit 1 Business Relations,建立业务关系通常是公司开展业务的第一步，无论对于新公司还是老公司都非常重要。对于前者，建立业务关系有助于开展业务和确保其市场地位；对于后者，建立业务关系则能够使其扩大业务量、增加营业额。,在国际贸易中，一个公司可以通过某些渠道获得关于潜在客户的信息，如媒体广告、市场调查、业务关联、商会、国内外贸易交易展览会或贸易代表团的互访等。国际贸易的买方与卖方之间通常存在巨大的地理距离，这使买卖双方很难会面，所以通常的做法是写信给潜在的或可能成为客户的伙伴来建立业务关系。此类信件通常包括以下信息：,Reading A,1.The source of information(where you learn about the company);,2.The reference to the companys position and reputation on the market;,3.Brief introduction to your own company(the business,scope,of your company,your position on the market,your products or services,etc.);,4.Your intention of writing the letter(in what way you want to start business with them:to buy their products,to sell your own products or to invest in their company,etc.);,5.Your expectation of cooperation and early reply.,The following is a sample letter for your reference.,Unit 1 Business Relations,Reading A,Unit 1 Business Relations,1,信息来源（在何处获知对方公司）；,2,提及对方公司在市场的地位和声望；,3,简略介绍己方公司（公司的业务范围、市场地位、产品或服务等）；,4,写该信的目的（期望以何种方式与对方开展业务：购买对方产品、销售己方产品或投资对方公司等）；,5,表示期待合作和及早得到答复。,下面是一封信件样本供您参考。,Reading A,Dear Mr.Scott,We learned about your company from your business associate,Jack Lewis,at the Guangzhou Trade Fair last week.Your company certainly has been in fashion business for years and is famous around the world.Mr.Lewis suggested that I contact you,regarding,the services and products of my agency,the China Textile Product Corporation.So I am now writing to you,hoping that you might be interested in our high-quality fabric and other related products.,As you may know,China is one of the main suppliers of cotton and silk products.My agency is responsible for the export and import of Chinese textile products.Our great productivity,best-quality products and the responsible work of my agency make us the best and the most reliable client.Enclosed in this letter is our latest catalog,which will give you a general idea of our company and our products.Should you be further interested,please contact us at any time.,We are expecting your reply.Thank you very much.,Yours sincerely,Yang Fang,General Manager,China Textile Product Corporation,Unit 1 Business Relations,Reading A,Unit 1 Business Relations,亲爱的司考特先生：,在上星期举行的广交会上，我们从贵公司的业务伙伴杰克,路易斯处了解了贵公司。贵公司已在时装行业从业数年，在国际上享有盛,名。关于我公司（中国纺织品公司）的服务和产品，路易斯先生建议我与您直接联系。因此我冒昧地写信给您，希望您会对我们优质的布料和其他相关产品有兴趣。,正如您可能了解的，中国是棉质和丝质产品的主要供货地之一。我公司负责中国纺织产品的进出口业务，我们强大的生产力、优质的,产品以及认真负责的态度使我们成为最佳、最可靠的客户。随信寄去我们最新的产品目录，以便您大概了解我公司和我们的产品。如果您有兴趣，请随时联系我们。,期待您的回复。非常感谢。,敬上,方 洋,中国纺织品公司总经理,Back,scope,a job with(a lot of)scope for slef-fulfilment,a house with some scope of improvement,(,做某事物的,),机会，余地,opportunity to do or achieve sth,scope(for sth/to do sth),Reading A,Unit 1 Business Relations,scope,This subject is outside the scope of our inquiry.,range of matters being deal with,studied etc.,(,处理、研究事物的,),范围,Reading A,Unit 1 Business Relations,regarding,She said nothing regarding your request.,对于（某人,/,事）；关于；至于,Reading A,Unit 1 Business Relations,Reading A,Task 2,Read the passage.Choose from the following word,and expressions and fill in the appropriate box.,The functions of establishing business relations:,Sources for getting information about potential dealers:,expanding business advertisements in the media exhibitions trade fairs business connections starting business,writing letters increasing the turnover chambers of commerce,expanding business;starting business;increasing the turnover,exhibitions;business connections;chambers of commerce;advertisements in the media;trade fairs,Unit 1 Business Relations,Reading A,Task 3,Read the passage again and tick off the facts,mentioned in the sample letter.,1.Location,2.Brief introduction to the company,3.The intention of writing the letter,4.The history of the company,5.Competition on the market,6.Expectation of cooperation and early reply,7.Payment for sales,8.Plan for development,9.The source of information,10.Previous customers satisfaction,Unit 1 Business Relations,Reading A,Task 4,The reading passage has shown clearly how to write,a letter aiming at establishing business relationships.,Besides the important points given in the passage,do you think there are still more useful techniques?,Please talk about them in class.,Unit 1 Business Relations,Task 1,Task 2,Task 3,Task 4,Task 5,Listening,Unit 1 Business Relations,Listening,Task 1,Listen to the conversation and fill in the blank with,what you hear.,Ben:This is Ben Blare.Im working with the United Produce,Corporation,and Im calling to see if there would be,opportunities for our,and I dont know,whom I should talk to.,Ben:Sure.Our company handles the export of animal by-products.,We have been,for years,and have good reputation on the market.,business,cooperation,in,the,business,Unit 1 Business Relations,Listening,Sara:I see.If you agree,I shall arrange an,for you with,Alan Wood,the assistant to the manager.He is responsible for,this kind of business.,Sara:He will be here tomorrow morning.Does the,time,?,appointment,suit,you,Unit 1 Business Relations,Listening,Script,Sara:,Good morning.Fortune Export&Import.What can I do for you?,Ben:,This is Ben Blare.Im working with the United Produce Corporation,and Im calling to see if there would be opportunities for our business cooperation,and I dont know whom I should talk to.,Sara:,Hmm.Could you further introduce your company?,Ben:,Sure.Our company handles the export of animal by-products.We have been in the business for years and have good reputation on the market.,Sara:,I see.If you agree,I shall arrange an appointment for you with Alan Wood,the assistant to the manager.He is responsible for this kind of business.,Ben:,That would be perfect.When can I come over to see him?,Sara:,He will be here tomorrow morning.Does the time suit you?,Ben:,Sure!I will come at ten oclock tomorrow morning.Thank you very much.,Sara:,My pleasure.Bye.,Unit 1 Business Relations,Listening,Task 2,Listen to the conversation and match the people,with the correct information.,John Foster,Grace King,assistant to the manager,from the Network Department,consider after-sales technical service is of,great importance to the company,visit to see if there is possibility to enter into business relationships with the company,sales representative from Smart Software,Corporation,Unit 1 Business Relations,Listening,Script,John Foster:,How do you do?Im John Foster from Smart Software Corporation.,Grace King:,Nice to meet you,Mr.Foster.Im Grace King from the Network Department,and I am the assistant to the manager.Here is my card.,John Foster:,Nice to meet you,Ms.King.The reason I came here is to see if there is possibility that we enter into business relationships with your company.,Grace King:,I see.Do you also provide after-sales technical service?Thats the part we are mostly concerned.,John Foster:,Up to now the focus of our business is to develop and sell computer software.The after-sales technical service is our next plan.,Grace King:,What a pity!We attach great importance to that part.Im expecting the development of your after-sales technical service and looking forward to our cooperation then.,John Foster:,Thats also our expectation.Thank you for meeting me,Ms.King.,Grace King:,You are welcome.,Unit 1 Business Relations,Listening,Task 3,Jerry Smith is visiting Lara of Peterson Brothers Co.,Listen to the conversation and decide whether the,following statements are true(T)or false(F).,1.Jerry and Laura have met before.,2.Laura is the assistant to the general manager.,3.Laura is impressed by the variety of products of Tiger Textile Company.,4.Jerry has great confidence in the products of his company.,5.According to Jerry,the best design team,leading techniques and,advanced management make Tiger Textile Company very successful.,6.Laura makes the decision to start business with Jerrys company.,Unit 1 Business Relations,Listening,Script,Jerry:,Good morning.Im Jerry Smith from Tiger Textile Company.,Laura:,Welcome,Mr.Smith.Im Laura,assistant to the general manager.We have talked over the phone.,Jerry:,Sure.Today I bring with me brochures and catalogs of our products.I hope they will,help you better understand our company and products.,Laura:,Thank you.That would be very helpful.Wow!Wonderful!I like the design of your silk products.The patterns and the colors are really impressive!,Jerry:,We have the best design team,and our techniques are leading the field.,Laura:,Thats terrific.What about the quality of your products?,Jerry:,You can be entirely assured of that.We have been in the business for over 50 years.,High quality is one of the most important factors that have secured our leading position on the market.,Laura:,It seems that everything is perfect.Id like you to meet with our general manager and talk about the details of cooperation.,Jerry:,That would be the best arrangement.Thank you so much.,Laura:,You are welcome.,Unit 1 Business Relations,Listening,Task 4,Sun Yan is receiving John Jeffery from Swift,Automobile,talking about the details of cooperation.,Listen to the conversation and fill in the blanks with,what you hear.,1.Sun Yan is from,department.,2.Sun Yan learns about Mr.Jefferys company from,.,3.Sun Yan asks for favorable conditions for establishing business relationship such,as,.,4.Mr.Jeffery mentions other attraction of Swift Automobile,including,.,the sales,the report by her assistant and clerks,considerable discount,payment and delivery,their after-sales service,Unit 1 Business Relations,Listening,Script,Mr.Jeffery:,Nice to meet you,Ms.Sun.Im John Jeffery from Swift Automobile.,Sun Yan:,Welcome to our company.Im Sun Yan,manager of the sales department.I have read the report by my assistant and clerks and learned a lot about you and your company.They speak highly of your products as well as your company.,Mr.Jeffery:,Thank you for saying so.In fact,if you decide to establish business relations with us,you will never be disappointed.,Sun Yan:,I hope so.And will you provide favorable conditions such as considerable discount if we establish a business relationship?,Mr.Jeffery:,Thats for sure.We always give the best discount to our old clients.And we also have other favorable conditions to our loyal customers regarding payment and delivery.And our after-sales service is also very attractive.,Sun Yan:,Good.I can foresee the bright future of our cooperation.,Mr.Jeffery:,Me too.,Unit 1 Business Relations,Listening,Task 5,Martin Blade is paying a visit to Sam Browns,company.Listen to the conversation and answer the,following questions.,Whats the main products of the company Martin Blade works with?,2.What is the purpose of Martin Blades visit?,3.What will Martin Blade study a bit further?,4.When will they probably make the deal?,Toys.,His purpose of visit is to negotiate business.,Some items hed like to order.,The next morning.,Unit 1 Business Relations,Listening,Script,Martin Blade:,Hello.Allow me to introduce myself.My name is Martin Blade.Im a representative of New Star Co.which produces toys.,Sam Brown:,Nice to meet you.,Martin Blade:,Nice to meet you,too.My company has assigned me to negotiate business with you.Heres my card.,Sam Brown:,Thanks.Would you like to have a look at our showroom now,Mr.Blade?,Martin Blade:,Id l