资源描述
Unit 3 Organization and Culture of a Company
Background
1.Corporate culture
Humans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do.
Bottom-line advantages of a strong corporate culture include:
l Motivation.
l Low employee turnover/ reduced payroll cost.
l Attendance.
l Productivity.
l Creative/ independent problem solving.
l Ethics.
l Personal accountability.
l Enterprise value.
2. Different departments in a company
HR Department人力资源部
R&D Department 研发部
PR Department 公关部
Marketing Department 市场部
Finance Department 财务部
Quality Control Department 质管部
Sales Department 销售部
Customer Service Department 客服部
Logistics Department 后勤部
Purchasing Department 采购部
Production Department 生产部
Legal Affair Department 法务部
IT Department 信息技术部
Network Operational Department 网络运营部
Administration Department 行政部
Suggested teaching plan
Items
Objectives
Suggested Time
Getting Ready
To learn the different departments in a company and their basic functions.
10 min.
Text A
To get a general idea about Google’s organization culture
To master the important expressions and structures in the text and be able to apply them in practice
80 min.
Language Focus
To have a good command of the core vocabulary and structures in Text A
To learn to use possessives
45 min.
Text B
To have an overview of what motivates you at work and get some inspiration
45 min.
Vocational Focus
To learn some basic information about company organization and the features of each department
To learn how to introduce a department to others
90 min.
Skill Focus
—Listening and Speaking
To learn the differences between some similar sounds in English
To learn to express company rules
To practice speaking skills
45 min.
Skill Focus
—Practical Writing
To learn how to describe people, using possessives
40 min.
Practical Learning
To get familiar with different jobs in different departments
5 min.
Getting Ready
1. Have the students think about the questions—What departments do you know in a company? What are their basic functions? Give some hints if necessary. (2 min.)
2. Have the students complete the sentences according to their understanding. (4 min.)
3. Have the students listen to the recording and check their answers. (4 min.)
Listening Scripts of Getting Ready
1. The Sales Department sells the products.
2. The Production Department manufactures the product.
3. The IT Department is in charge of the computer systems.
4. The Market Research Department finds out what people will buy.
5. The Customer Service Department deals with questions and
complaints.
6. The R&D Department researches and develops new products.
7. The Logistics Department stores and delivers the products.
8. The PR Department is responsible for the image of the company.
9. The Marketing Department advertises the products.
10. The Quality Control Department checks whether the products are good or not.
11. The Finance Department deals with money.
12. The Purchasing Department buys materials and equipment.
13. The HR Department is responsible for employing new people and training the staff.
14. The Import Department buys goods from other countries.
15. The Export Department sells products to foreign countries.
Key to Getting Ready
1.Sales 2.Production 3.IT 4.Market Research
5.Customer Service 6.R&D 7.Logistics 8.PR
9.Marketing 10.Quality Control 11.Finance 12.Purchasing 13.HR 14.Import 15. Export
Text A
1.Have the students first listen to the recording of the new words and expressions, and then have them read them aloud and get familiar with their meanings. (10 min.)
2. Have the students listen to the recording of the text, and read the text more carefully and do the exercise in “Understanding your reading”. (25 min.)
3. Have the students check their answers with each other and then ask some students to give their final answer. (10 min.)
4. Ensure the students have a deep understanding of the text by explaining the language points. If time permits, have the students practice using them by composing new sentences. (25 min.)
5. After an in-depth reading of the text, have the students work in groups to summarize the secret of Google’s corporate culture. (10 min.)
Key to Text A Exercise
1. F 2. T 3. T 4. F 5. F
Language Points
Paragraph 1
1 .in a row 连续，接连
This is her third win in a row. 这是她连续获得的第三次胜利。
Inflation has fallen for the third month in a row. 通货膨胀连续第三个月在下降。
【拓展】row n. 一排，一列，一行
We sat in a row at the back of the room. 我们在屋子的后面坐成一排。
Let’s sit in the back row. 我们坐最后一排吧。
2. peer n. 同龄人，同辈，同等地位的人
She enjoys the respect of her peers. 她受到同辈的尊重。
Peer pressure is strong among young people. 年轻人受到强大的同辈压力。
3. benefit n. 福利，利益，益处
We’ve had the benefit of a good education. 我们得益于受过良好的教育。
It will be to your benefit to arrive early. 早到将会对你有利。
【拓展】benefit v. 对（某人）有用，使收益
We should spend the money on something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。
Who can exactly benefit from these changes? 到底是谁会从这些变革中获益？
Paragraph 2
1.in essence 本质上，实质上，其实
In essence, your situation isn’t so different from mine. 从本质上讲，你我的情况并非相差很远。
In essence, he is a good person. 从本质上讲，他是个好人。
【拓展】essence n. 本质，实质，；精髓
2.settle down 确定下来，安定下来；平静下来
When are you going to get married and settle down? 你打算什么时候成家，安定下来？
It always takes the class a while to settle down at the start of the lesson. 那个班一上课总得过一会儿才能安静下来。
【拓展】settle v. 结束，解决；确定；定居
We should settle the dispute among countries in a peaceful way. 我们应该和平解决国家间的争端。
It’s all settled—we’re leaving on the nine o’clock plane. 一切都定下来了——我们乘九点的航班走。
She settled in Vienna after her father’s death. 父亲死后，她就在维也纳定居了。
Paragraph 3
fundamental a.根本的；基本的，基础的
There is a fundamental difference between the two points of view. 这两个观点有根本区别。
Hard work is fundamental to success. 勤奋工作是成功的基础。
Paragraph 4
1.sustain v. 维持，支持；使保持
Which planets can sustain life? 哪些行星可以维持生命的存在？
She managed to sustain everyone’s interest until the end of her speech. 她使每个人兴趣盎然，一直听她把话讲完。
【拓展】sustainable a. 合理利用的；可持续的
sustainable forest management 合理的森林管理
sustainable development 可持续发展
sustainable economic growth 经济的可持续增长
2.depend v. 依靠，信赖；指望 （常与on/upon搭配）
Can we depend on you coming in on Saturday? 我们能指望你星期六来参加吗？
—Is he coming?
—That depends. He may not have the time. 那要看情况。他不一定有时间。
Paragraph 5
1.work on… 从事……；努力改善（或完成）
He is working on a new novel. 他正在写一部新小说。
He is out there, working on the car. 他在外面修理汽车。
You need to work on your pronunciation a bit more. 你需要再加把劲改进发音。
2.promising a. 有前途的，有希望的
He is a promising young man. 他是个有前途的年轻人。
The weather doesn’t look very promising. 天气看起来不会太好。
Paragraph 7
1.log in/on 登录，注册
You need a password to log in. 登录需要密码。
The system is unable to log you on. 这个系统无法让你登录。
2.vote on… 就……表决
We’ll listen to the arguments on both sides and then vote on it. 我们将先听取双方的论点，然后再表决。
【拓展】vote v. 投票，表决
Did you vote for or against her? 你投了她的赞成票还是反对票？
How did you vote at the last election? 在上次选举中你是怎么投的票？
3.take sth. on 接受某事，承担某事
I can’t take on any extra work. 我不能承担任何额外工作。
【拓展】take sth./sb. on 接纳（乘客），装载；聘用，雇用
The bus stopped to take on more passengers. 公共汽车停下来让其他乘客上车。
She was taken on as a trainee. 她受聘当实习生。
Paragraph 9
take risks / a risk 冒险
That’s a risk I’m not prepared to take. 我不愿意去冒这个险。
You have no right to take risks with other people’s lives. 你没有权利拿别人的生命去冒险。
Paragraph 11
foster v. 培养，抚育；鼓励，促进
The club’s aim is to foster better relations within the community. 俱乐部的宗旨是促进团体内部的关系。
They have fostered over 60 children during the past ten years. 在过去十年间，他们抚育了60多个儿童。
Language Focus
A Focus the students’ attention on the three groups of words by discussing the differences among the three or four words in each group. Have some students read each group of sentences aloud and make sure they understand their meanings. (5 min.)
B Have the students finish Exercise B in pairs. One students reads a word in Column A aloud while the other chooses the proper word or expression that agrees with it from Column B. （3min.）
C Have the students look through the given vocabulary, and have them complete the sentences individually and check their answers in pairs. Then have some of the students read the sentence aloud one by one. (5min.)
D a. Have the students look back at the structures “unless” and “had better” in Text A. Elicit some ideas about the usage and meaning of the structures.
b. Have the students compose sentences with the given words. Then have them take turns to read the sentences, making corrections if necessary.
(7min.)
E Have the students work individually or in pairs. Check their E-C translation orally. (5min.)
Key to Language Focus
A
1. a. organization b. organize c. organizational
2. a. leadership b. leading c. lead d. leader
3. a. founded b. foundation c. founder
B
1. b 2. a 3.c 4. e 5. d
C
1. essence 2. fundamental 3. relevant 4. depend on
5. peer 6. in a row 7. Benefits 8. grounded in
D
1. a. He hasn’t got any hobbies—unless you call watching TV a hobby.
b. I think she was back at work yesterday, unless I’m mistaken.
2. a. We had better leave now, or we’ll miss the last subway.
b. You’d better not do that to your colleague again.
E
1. 2012年，谷歌连续第四年获得世界上“最佳雇主”的称号。
2. 实质上，它是将创办公司的领导层的信念转化为工作中的日常习惯。
3. 信任是创新的土壤——在组织文化中缺少了信任，创新就很难维持，因为创新依赖于机智的冒险、团队合作以及反馈—— 所有这些都需要某种程度的信任。
4. 人们登录网络询问，投票选出最想得到回答的问题。
5. 这就是企业文化的全部内涵：言行一致，建立信任。
Grammar
Possessives
1. Discuss the basic concept of possessives. (5 min.)
a. Explain the following sentences in Text A and underline the possessives.
These special benefits are a good expression of the true secret behind Google’s strong organizational culture.
Corporate culture can be seen through many “windows of the house”…
b. Point out the structure of possessives and ask the students to find more examples in Text A.
2. Explain the rules and usage of possessives. (5 min.)
Exercise
1. Have the students read the story and complete the passage using possessives. (5 min.)
2. Have the students check their answers in pairs and give assistance if necessary. (5 min.)
Key to Grammar Exercise
1. Paul’s computer
2. cat’s tail
3. The printer of his computer /His computer’s printer
4. Harry’s house
5. everyone’s name
6. guests’ addresses
7. next door neighbor’s daughter
8. back of the house
9. back door key / key to the back door
10. kitchen window
11. man’s voice
12. someone’s hand
Text B
1. Have the students think about the motivations for someone to do a particular job. (5 min.)
2. Have the students open their books and go through the new words and expressions following the text. Then listen to the recording of the new words and expressions. (15 min.)
3. Have the students listen to the recording of the text, and then have them read the text and discuss what they find difficult to understand. (25 min.)
Information for Reference
Work motivations or work values:
l Steady income with good benefits
l Respect and recognition
l Friendly fellow workers
l Pleasant physical surroundings
l Flexible hours
l Leaving my mark on the world
l Chance to use my own ideas
l Working for a cause
l Opportunity to learn new things
l Working with people
l Working with machines
l Spirit of competition
l Working as part of a team
l Chance for advancement
Vocational Focus
Knowing the Organization of Your Company
Have the students learn about the organization of a company. (90 min.)
Step 1 Have the students review what they have learned in Getting Ready and then look at the chart and guess what the missing names are. And then listen to the recording and fill in the names.
Listening script of Step 1 & Step 2
Hello, everyone. Welcome! I’m Amy, and I’m the Personnel Manager. Each of you received a copy of the company organization. Let me show you how the company is organized.
The company is run by the CEO— the Chief Executive Officer, and he is the biggest boss of the company. Our company is divided into six departments, each in the charge of a director who reports to the CEO directly. The departments are: HR, Finance, Production, Marketing, Sales and IT. The departments are divided further into sub-departments, and each sub-department has a manager, who reports to the department director.
First, let’s look at HR. HR is divided into Personnel and Training. Personnel is responsible for recruitment, salaries, bonuses and so on, and Training looks after our training and development.
Then we have Finance, whose department director is called the CFO—Chief Finance Officer. Finance is divided into two areas —Accounts and Controlling. Accounts deals with all the financial reports, including the company’s income and expenses. And Controlling makes sure everything runs in good order and condition.
Then let’s see Production. It is the biggest department and it has four sub-departments. The Factory is where our products are manufactured. Purchasing is responsible for buying new materials and equipment. There’s R&D, which is in charge of testing new products, and there’s also Logistics, which stores and transports our products.
The next department is Marketing. It has three sub-departments: Market Research, Advertising and PR—Public Relations.
Then comes Sales Department. It’s made up of two parts: Sales and Customer Service.
Finally, we have IT Department, which looks after all our computers, and makes sure the Internet works well.
Key to Step 1
1. Finance 2. Production 3. Sales
4. Training 5. Controlling 6. Purchasing
7. Logistics 8. Market Research 9. Advertising
10.Customer Service
Step 2 Have the students fill in the blanks first according to what they have learned about prepositions and then listen to the recording to check their answers.
Key to Step 2
1. into 2. of 3. for 4. with 5. of 6. after
Step 3 Have the students fill in the blanks based on what they have learned in Step 1 and Step 2, and then check their answers.
Key to Step 3
1. Personnel 2. Finance, Accounts 3. Production, Logistics
4. HR, Training 5. Sales, Customer Service
Step 4 Have the students first look at the example presentation and then write a presentation of their own.
Step 5 Have the students review the chart in Step 1 and then make a simple organization chart for the department or school they are studying in.
Skill Focus
Listening and Speaking
A (5 min.)
a. Have the students read each group of words, and get a general idea about the difference between the similar sounds.
b. Play the recording and have the students read after it. Explain the rules if necessary.
B (25 min.)
a. Have the students look at the five pictures and guess what department the people are in.
b. Liste
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