新视野视听说第二册第四单元答案.doc

Listening in
task1
The son wants to buy a pair of basketball as his old ones look kind of . But the father thinks there is still left in the old shoes. The son points out that in an Yao Ming claims that these shoes give him . The father, on the other hand, says that he does not make as much as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes . Then the father replies that Yao Ming did not simply because of the shoes. Rather, there must be something else. The son knows his father means things like and dedication. Finally the father asks the son to his studies and the shoes.

Your answer
Correct answer

(1)
shoes
shoes

(2)
funny
funny

(3)
a lot of life
a lot of life

(4)
ad
ad

(5)
extra spring
extra spring

(6)
money
money

(7)
dollers
millions of dollars

(8)
for nothing
for nothing

(9)
reach the top
reach the top

(10)
hard work
hard work

(11)
focus on
focus on

(12)
get
forget

1.
The firm has been asked to change the wording of its advertising because it prejudices against friendly people.

(A)
True

(B)
False

2.
Travelco is looking for an employee to provide food for its staff.

(A)
True

(B)
False

3.
Mr. Smith agreed to the decision to remove the word "friendly" from the advertisement.

(A)
True

(B)
False

4.
The job center intends to set guidelines of not using personality characteristics in advertisements.

(A)
True

(B)
False

5.
According to an official of the job center, the local judges will determine the results of the dispute.

(A)
True

(B)
False

1.
How does the Pepsi commercial begin?

(A)
Shaq is playing basketball while a kid is looking on.

(B)
Shaq drinks Pepsi while a kid plays basketball.

(C)
Shaq and a kid are both drinking Pepsi.

(D)
Shaq is teaching a kid to play basketball.

2.
Why does Shaq walk toward the kid?

(A)
Because he wants to know if the kid admires him.

(B)
Because he wants to ask the kid for the Pepsi.

(C)
Because he is going to buy a Pepsi from the kid.

(D)
Because he likes the kid.

3.
What is the Pepsi commercial trying to say?

(A)
The basketball star has a stronger appeal to the kid than anything else.

(B)
Pepsi has a stronger appeal to the kid than the basketball star does.

(C)
The kid likes basketball better than anything else.

(D)
Pepsi is better than Coca-Cola.

4.
What is the Coca-Cola commercial trying to tell us?

(A)
Coke is more valuable than any other souvenir.

(B)
The boy likes Coke better than the football star's towel.

(C)
The football star likes Coke very much.

(D)
Coke is superior to other drinks.

5.
What does the road sign in New York City mean?

(A)
While parking, don't think too much about anything else.

(B)
The road there is dangerous.

(C)
Parking there is not allowed.

(D)
Parking is permitted only beside the road sign.

窗体顶端

1.
An advertiser should begin with what benefits consumers can get.

(A)
True

(B)
False

2.
In an advertisement you should use such pronouns as you, we and I, but not yours, ours and mine.

(A)
True

(B)
False

3.
Both an extra number and a percentage can be used in an ad.

(A)
True

(B)
False

4.
In an advertisement you should use many adverbs to modify verbs to convey a sense of action and urgency.

(A)
True

(B)
False

5.
At the end of your ad, you need to tell consumers what they should do next.

(A)
True

(B)
False

窗体底端

1.
What have many countries done to discourage smoking?
They have completely.

Your answer
Correct answer

banned tobacco ads
banned tobacco ads / banned cigarette ads

2.
What kind of tobacco advertising is not allowed in the United States?
Advertisers are not allowed to show .

Your answer
Correct answer

young people smoking cigarettes
young people smoking cigarettes

3.
What do advertisers do with the law against cigarette ads aimed at youth?
They keep finding .

Your answer
Correct answer

ways around the law
ways around the law

4.
Why do cigarette manufacturers want to target young people?
They must keep bringing in , as the are dying of lung cancer.

Your answer
Correct answer

(1)
new customers
new customers

(2)
old ones
old ones

5.
According to the woman, what should the Student Union do?
It should do some publicity against .

Your answer
Correct answer

smoking on campus
smoking on campus

1.
What is true of the contemporary business world?

(A)
Supply usually outnumbers demand.

(B)
Demand usually outnumbers supply.

(C)
Supply is usually equal to demand.

(D)
When supply exceeds demand, prices rise.

2.
What is NOT mentioned in the passage?

(A)
Manufacturers advertise their products in newspapers.

(B)
Manufacturers advertise their products through songs.

(C)
Manufacturers advertise their products by sponsoring sporting events.

(D)
Manufacturers advertise their products through salesgirls.

3.
According to the passage, what is the most important means of advertising?

(A)
The cinema.

(B)
The television.

(C)
The newspaper.

(D)
The radio.

4.
According to the passage, why can advertisements influence people?

(A)
Because ads are cleverly designed.

(B)
Because many people are eager to buy.

(C)
Because people like ads even if they know ads may not be telling the truth.

(D)
Because people believe what ads say without thinking if the ads are true.

5.
What is the passage discussing?

(A)
The importance of advertising.

(B)
Various ways of advertising.

(C)
The successes and failures of advertising.

(D)
The causes, methods and effects of advertising.

窗体顶端

1.
A small range of good-quality items is being sold at the store.

(A)
True

(B)
False

2.
"An easy rent-to-own plan" probably means a plan to help customers rent something until finally they own it.

(A)
True

(B)
False

3.
The maximum price of a digital piano is 399 dollars.

(A)
True

(B)
False

4.
Major items are delivered free of charge.

(A)
True

(B)
False

5.
The ad encourages customers to go further outside the city to find better and cheaper furniture.

(A)
True

(B)
False

窗体底端

单元测试
Part I     Script
Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1.
(Listen to the audio recording for the question.)

A. Because short slogans are refreshing.

B. Because short slogans can catch busy people's attention.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

2.
(Listen to the audio recording for the question.)

A. The man asks for some money to buy bread.

B. The woman spends a lot of money shopping.

C. The woman wants to buy some spring clothes for the man.

D. The man is quite angry at the woman not buying him bread.

3.
(Listen to the audio recording for the question.)

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

4.
(Listen to the audio recording for the question.)

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

5.
(Listen to the audio recording for the question.)

A. She is a loyal customer to Nokia.

B. She is a loyal customer to Ericsson.

C. She is easily influenced by advertisements.

D. She is a tough consumer.

Part II     Script
Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

W:
So, Mr. Smith, you want to increase ridership on the buses.
M:
(1), and we hope you can help us.
W:
Certainly we can. First, we must (2) of bus travel.
M:
How do you do that?
W:
Well, we'll (3) to see what people really think about taking the bus. We'll investigate (4) and so on.
M:
Will that work?
W:
It works (5). Once we get a profile of (6), we can see who we can (7).

Your answer
Correct answer
(1)
We do
We do
(2)
change the image
change the image
(3)
do some survice
do some surveys
(4)
different dates
different age groups
(5)
all the time
all the time
(6)
users
your users
(7)
target it
target

Part III     Script
Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1.
Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea.

2.
According to the passage, who is most likely to pay for an ad?

A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop.

3.
Which of the following is second in importance?

A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising.

4.
Which of the following is true of direct mail?

A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements.

5.
What is the passage mainly talking about?

A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part IV
Directions: Choose the best answer to each of the following statements.

1.
Dad, I need some new shoes. My old ones look ______ funny.

A. kind

B. a kind

C. kind of

D. a kind of

2.
They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them ________.

A. nothing

B. with nothing

C. in nothing

D. for nothing

3.
In the States, advertisers are not allowed ________ young people smoking cigarettes.

A. show

B. showing

C. to show

D. to be shown

4.
Cigarette manufacturers need to keep _______ new customers.

A. bringing about

B. bringing to

C. bringing forward

D. bringing in

5.
Manufacturers often spend large _______ of money on the advertisements.

A. volumes

B. numbers

C. sums

D. dollars

6.
"Don't _____ think about it!" is an expression commonly used in the United States when a person emphatically denies another person something.

A. so

B. really

C. even

D. ever

7.
It is _____________ for us to specify what kind of people we want.

A. too only natural

B. only too natural

C. too natural only

D. only natural too

8.
Advertisers keep finding ways _____ the law.

A. over

B. about

C. round

D. around

9.
Our student union should ___________ against smoking on campus.

A. make some publicity

B. do some publicity

C. make some publication

D. do some publication

10.
We have everything you need. Stereos, video machines, refrigerators, dining room tables. _______; we have it.

A. Naming it

B. To name it

C. You name it

D. You put a name on it