1、 绝密 考试结束前2023 年 10 月高等教育自学考试电子商务英语试题课程代码:00888 1.请考生按规定用笔将所有试题的答案涂、写在答题纸上。2.答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。选择题部分注意事项:每小题选出答案后,用 2B 铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。不能答在试题卷上。一、单项选择题:本大题共 10 小题,每小题 1 分,共 10 分。在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出。1.He wants to transfer some money
2、 to the of his daughter.A.countB.accountC.discountD.accountant2.They were about to fight their father intervened.A.thatB.whichC.whenD.where3.His family say he was a teenager.A.automaticB.coherentC.troublesomeD.collective4.He me will attend the party.A.as far asB.as long asC.as soon asD.as well as5.M
3、ary didnt feel like alone,so she asked me to accompany her to the market.A.to go shoppingB.to go to shopC.going to shopD.going shopping6.His past experience qualified him to such a delicate matter.A.handleB.harmC.hackD.host7.The price cuts to boost sales.A.failedB.to failC.failsD.failing8.The classr
4、oom teacher must be sensitive a childs needs.A.inB.toC.atD.for浙 00888#电子商务英语试题 第 1 页(共 8 页)9.What I learned from my bitter experience is you should never underestimate the ability of your enemy.A.thatB.whichC.whatD.while10.I cant how to do this.A.break outB.hand outC.put outD.figure out二、阅读理解:本大题共 1
5、0 小题,每小题 2 分,共 20 分。本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑。错涂、多涂或未涂均无分。Passage 1The digital currency is a form of currency that is used only in digital or electronic form,and not in physical form.It is also called digital money,electronic money or electronic currency.Digital cur
6、rencies are intangible and can only be owned and transacted by using computers or electronic wallets connected to the Internet.While physical currencies,like banknotes and coins,are tangible and transactions are possible only by their holders who have their physical ownership.Like any standard curre
7、ncy,digital currencies can be used to buy goods as well as to pay for services.The Peoples Bank of China(PBOC)is aiming to make banknotes and coins electronic and internationalized(国际化).“For the internationalization of RMB,we have said many times that its a natural process and our goal is not to rep
8、lace the US dollar or any other international currency,”Li Bo,deputy governor(副行长)of the PBOC said.“I think our goal is to allow the market to choose and to improve international trade.”Chinas digital yuan is popular with most of the people in China.Now the PBOC is taking some steps to make it play
9、an increasingly important role,especially in all kinds of trades at home and abroad.11.The digital currency isnt .A.digital moneyB.electronic moneyC.electronic currencyD.physical money12.Whats the meaning of the underlined word“intangible”?A.无形的B.昂贵的C.更方便的D.更安全的浙 00888#电子商务英语试题 第 2 页(共 8 页)13.What i
10、s the goal of the PBOC on currency reform(改革)?A.To make banknotes and coins electronic and internationalized.B.To replace the US dollar and any other international currency.C.To make RMB become the most important currency in the world.D.To advise people from all over the world to choose and use the
11、digital currency.14.Whats the best title of the passage?A.Digital currencies,leading the future B.Digital currencies,the promise of wealthC.PBOC,the hope of the nationD.Digital currencies,the dollar killerPassage 2It would be difficult to have a society like ours without public goods such as defense
12、(国防),transportation(交通),and other services.A public good is one that a person can use without reducing the use of it for another person.One of the best examples of a public good is national defense.One person can benefit from our national defense without reducing another persons benefits.In fact,it
13、is difficult to keep any person in our society from enjoying the benefits of national defense.The market system does not work well in producing public goods.This is because a person who refuses to pay for a public good cannot be kept from using it.Suppose that the neighbors in a high crime(犯罪)area d
14、ecide to hire a police force.Each neighbor,except Mrs.Smith,agrees to pay for it.Mrs.Smith refuses to pay because she knows that if all the others pay for the service,the police will still guard the area.So Mrs.Smith can enjoy the benefits without paying anything.The market system has no way to deal
15、 with this type of problem.For this reason,we cannot ask each person to make a direct payment in the form of product price.Therefore,we collect money for public goods by using taxes.15.The writer gives the example of national defense in paragraph 2 in order to show that .A.everybody should be respon
16、sible for national defenseB.the society will not be safe if there is no national defenseC.a public good is a shared benefit for the whole societyD.certain public goods are more important than others浙 00888#电子商务英语试题 第 3 页(共 8 页)16.The person who does not pay for a public good .A.fails to keep its ser
17、vice from being used B.keeps himself from using its serviceC.cannot enjoy its benefit at any timeD.enjoys its benefit all the same17.From the passage we learn that the purpose of collecting taxes is to .A.ensure the continuous supply of public goodsB.remind people of their responsibility C.get extra
18、 money to support public goodsD.reduce the difference between the rich and the poorPassage 3One day I said that I would go abroad for further studies after my college education.My decision evoked(引起)the objection of my family:Why should I borrow a huge sum of money for overseas studies while I might
19、 receive the same education at home at a relatively low cost?My answer is:In addition to knowledge,I can gain experience that those who stay at home will never have.First,experience is the opportunity for the real-life use of foreign languages.There is no better opportunity to improve second-languag
20、e skills than living in the country in which it is spoken.Second,living and studying abroad offers me a different perspective on the world.On a university campus,foreign students are likely to meet their counterparts(对应的人或物)from different countries and areas and be exposed to different ideas and val
21、ues.This helps to have a better understanding of different societies and inevitably sees my own country in a new light.Third,overseas experience may be frustrating and painful,but it is helpful at the same time.A person going abroad for study often experiences much more difficulties.Yet,the difficul
22、ty,with the frustration(沮丧)brought on by culture shock,is a rewarding experience for ones future life.Although going abroad is expensive and perhaps painful,the payoff is worthwhile.For the benefit is not merely knowledge gained,but the experience desirable in ones personal life.18.Why does the auth
23、or want to go abroad for further studies?A.Because it is cheaper to receive education abroad.B.Because he can get different education abroad.C.Because he can have different experience abroad.D.Because he can have the knowledge like others.浙 00888#电子商务英语试题 第 4 页(共 8 页)19.Besides the education,what ca
24、n people get from living abroad?A.An opportunity to meet superstars.B.A new knowledge of the world.C.A huge sum of scholarship.D.A new perspective on the university.20.In the authors opinion,what is the advantage of going abroad?A.It is to satisfy people and relieve the pain all the time.B.It is to
25、deepen the study as well as enrich the experience.C.It is to get the knowledge people need only at home.D.It is to get what people need in their whole life.三、完形填空(一):选择最佳答案完成句子:本大题共 10 小题,每小题 1 分,共 10 分。在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑。错涂、多涂或未涂均无分。What is stress?Stress is a normal resp
26、onse to difficult or new situations.We usually feel 21 when we experience changes in our lives.22,you might experience stress when you start at a new school.People experience 23 symptoms(症状)when they are stressed.Physical symptoms 24 a dry mouth and headache.You may also have 25 with sleeping.There
27、are 26 emotional(情绪的)symptoms such as feeling sad,worried or anxious.Stress is bad when we are unable to deal with it.27 if we have a positive attitude,stress can give us extra energy and make us perform better.People have different ways of dealing with stress:Actor Chris Evans has said that he deal
28、s with stress 28 talking about it with someone.Singer Adele has often felt stressed before going on stage(舞台).She manages with it by 29 she is another person,someone who is stronger and deals well with stressful situations.Many people say that simply relaxing and being calm can 30.But perhaps the be
29、st way for dealing with stress is to be in controldont let the situation control you.浙 00888#电子商务英语试题 第 5 页(共 8 页)21.A.stressed B.sadC.angryD.happy22.A.For exampleB.In factC.Thanks toD.According to23.A.sameB.beautifulC.differentD.strange24.A.keepB.includeC.carry D.leave25.A.choiceB.hopeC.luckD.diffi
30、culty26.A.everB.neverC.alsoD.hardly 27.A.So B.And C.But D.Until 28.A.at B.by C.withD.for 29.A.makingB.lying C.imagining D.cheating 30.A.help B.fight C.use D.stop非选择题部分注意事项:用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。四、完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共 5 小题,每小题 1 分,共 5 分。The business community has been 31(改变)by
31、the arrival of the Internet.The Internet has become an integral 32(部分)of many organizations means of undertaking business.It can be used as an additional channel through which businesses 33(沟通)with and trade with customers,34(供应商)and partners.35(从)a business perspective,the Internet has had a profou
32、nd effect on the way companies operate.五、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共 10 小题,每小题 1 分,共 10 分。36.内部的,国内的 adj.i 37.忽视,忽略 v.o 38.全体职员,员工 n.s 39.隐私,私密 n.p 40.撤出,收回,提款 v.w 41.抛弃,丢弃,离弃 v.a 42.关键性的,极其重要的 adj.c 浙 00888#电子商务英语试题 第 6 页(共 8 页)43.极端的,极限的,非常的 adj.e 44.资产,财产 n.a 45.法律上,合法地
33、adv.l 六、给出下列单词或术语的汉语意义:本大题共 20 小题,每小题 1 分,共 20 分。46.electronic economy 47.security strategy 48.conduct business 49.social networking puting power 51.page design 52.customer relationship 53.online payment 54.profit from 55.keep in mind 56.A 57.in particular 58.cut costs 59.business plan 60.domain nam
34、e 61.sign up 62.mass market 63.expected revenue 64.in the long run 65.log in 七、根据句子的意思将括号中的词变成适当的形式:本大题共 5 小题,每小题 1 分,共 5 分。66.(create)your own affiliate program is arguably the most effective way of growing your business and sales online.67.This task (require)your full concentration.68.Continued su
35、ccess demands protecting (value)assets.浙 00888#电子商务英语试题 第 7 页(共 8 页)69.Several (factor)are likely to influence the decision.70.(great)influenced by his father,David also wants to be a student of the West Point School.八、英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共 5 小题,每小题 2 分,共10 分。Business letter is a very impor
36、tant component and medium in business activities.(71)A good business letter is helpful to a business activity.(72)There are certain essential qualities of business writing:1.Clearness:(73)The writer must try to express himself clearly so that the reader will understand.He should follow a clear logic
37、,meanwhile,use simple and appropriate words.2.Courtesy(礼貌):Courtesy requires the writer to be thoughtful,sincere and tactful in writing a business letter.(74)It means you need to put yourself in the readers shoes.3.Conciseness(简洁):(75)Conciseness means writing something in the fewest possible words.
38、A concise business letter should express things briefly but completely without losing clarity or courtesy.九、汉译英:请把下面的汉语句子翻译成英语:本大题共 5 小题,每小题 2 分,共 10 分。76.从本质上讲,这就是一种网上支付的方法。(in essence)77.注意网络入侵者并了解如何保护你的电子业务不被其破坏。(be aware of;protectfrom)78.电子商务与移动商务之间的差距正在缩小。(gap)79.他创立了一种新型的在线交易系统。(create)80.你的网
39、店如何与众不同?(differ)浙 00888#电子商务英语试题 第 8 页(共 8 页)绝密启用前2023 年 10 月高等教育自学考试全国统一命题考试电子商务英语试题答案及评分参考(课程代码 00888)一、单项选择题:本大题共 10 小题,每小题 1 分,共 10 分。1.B2.C3.C4.D5.D6.A7.A8.B9.A10.D二、阅读理解:本大题共 10 小题,每小题 2 分,共 20 分。11.D12.A13.A14.A15.C16.D17.A18.C19.B20.B三、完形填空(一):本大题共 10 小题,每小题 1 分,共 10 分。21.A22.A23.C24.B25.D26
40、.C27.C28.B29.C30.A四、完形填空(二):本大题共 5 小题,每小题 1 分,共 5 分。31.changed 32.part municate 34.suppliers 35.From五、根据给出的汉语词义和规定的词性写出相应的英语单词:本大题共 10 小题,每小题 1 分,共 10 分。36.internal 37.overlook 38.staff 39.privacy 40.withdraw41.abandon42.crucial43.extreme 44.asset45.legally六、给出下列单词或术语的汉语意义:本大题共 20 小题,每小题 1 分,共 20 分。
41、(可根据情况酌情给分)46.电子经济56.亚马逊网站47.安全策略57.尤其,特别48.经商58.削减成本49.社会关系网59.商业计划50.计算能力60.域名51.页面设计61.签约,报名52.客户关系62.大众市场53.在线支付63.预期收益54.从获利64.长远来看55.记住65.登入,登陆七、根据句子的意思将括号中的词变成适当的形式:本大题共 5 小题,每小题 1 分,共 5 分。66.Creating67.requires68.valuable69.factors70.Greatly电子商务英语试题答案及评分参考 第 1 页(共 2 页)八、英译汉:本大题共 5 小题,每小题 2 分
42、,共 10 分。(可根据情况酌情给分)71.一封好的商业信函有助于公司的业务。72.商务信函写作包含一些基本要素。73.作者必须尽力清晰地做出表达,以便读者理解。74.这意味着你需要设身处地为读者着想。75.(内容)简洁意味着用尽可能少的词去写。九、汉译英:本大题共 5 小题,每小题 2 分,共 10 分。(可根据情况酌情给分)76.In essence,it is a way to take payments online.77.Be aware of online intruders and how you can protect your e-business from them.78.The gap between e-commerce and m-commerce is going on decreasing.79.He created a new kind of online trading system.80.How will your online store differ from others?电子商务英语试题答案及评分参考 第 2 页(共 2 页)