新编外经贸英语函电与谈判课件Unit10市公开课金奖市赛课一等奖课件.pptx

Unit TenAgency第1页第1页n n(1)(1)n nDear:Dear:n nWe are obliged to you for your inquiry regarding sole agency for the sale of our Table We are obliged to you for your inquiry regarding sole agency for the sale of our Table Cloths in Sweden.Cloths in Sweden.n nAfter serious consideration,we decided not to commit ourselves at this stage,when the After serious consideration,we decided not to commit ourselves at this stage,when the record of transactions shows only a moderate volume of business.record of transactions shows only a moderate volume of business.n nPlease do not misinterpret the above remarks.They do not imply dissatisfaction.We are Please do not misinterpret the above remarks.They do not imply dissatisfaction.We are quite satisfied with the amount of business you have done with us.However,we are of the quite satisfied with the amount of business you have done with us.However,we are of the opinion that a bigger turnover must be reached to justify establishing an agency.We think it opinion that a bigger turnover must be reached to justify establishing an agency.We think it advisable to postpone this matter until your future sales warrant such a step.advisable to postpone this matter until your future sales warrant such a step.n nWe hope that you will appreciate our position and continue giving us your cooperation.We hope that you will appreciate our position and continue giving us your cooperation.n nSincerely,Sincerely,第2页第2页Correspondence(1)n nWe We are obliged to are obliged to you for your inquiry regarding sole agency for you for your inquiry regarding sole agency for the sale of our Table Cloths in Sweden.the sale of our Table Cloths in Sweden.n n感谢贵方函询相关在瑞典独家代理销售我方台布事宜。感谢贵方函询相关在瑞典独家代理销售我方台布事宜。第3页第3页n nbe obliged to sb.for sth.be obliged to sb.for sth.为某事感谢某人为某事感谢某人n nWe are much obliged to you for giving us so much advice.We are much obliged to you for giving us so much advice.n n贵方提出许多意见，我方非常感谢。贵方提出许多意见，我方非常感谢。n nWe should be greatly obliged if you would send us your offer by We should be greatly obliged if you would send us your offer by return mail.return mail.n n如蒙快速寄来报盘，则感谢不尽。如蒙快速寄来报盘，则感谢不尽。第4页第4页n nAfter serious consideration,we decided not to After serious consideration,we decided not to commit ourselves commit ourselves at this stage,when the record of transactions shows only a at this stage,when the record of transactions shows only a moderate volume of business.moderate volume of business.n n通过谨慎考虑，我方决定当前不能同意，（由于）统计显通过谨慎考虑，我方决定当前不能同意，（由于）统计显示交易量并不大。示交易量并不大。第5页第5页n ncommit oneself commit oneself 让（自己）承担责任，承诺（定货）让（自己）承担责任，承诺（定货）n nWe wish to be able to ship the goods well ahead of the shipping schedule,but We wish to be able to ship the goods well ahead of the shipping schedule,but we cannot commit ourselves.we cannot commit ourselves.n n我方希望能按装运计划提前装运，但不能为此承担责任。我方希望能按装运计划提前装运，但不能为此承担责任。n nThe supplier commits himself to ship the goods in 3 equal lots in the next The supplier commits himself to ship the goods in 3 equal lots in the next quarter.quarter.n n供方允诺在下个季度内分三批平均交货。供方允诺在下个季度内分三批平均交货。n nThe manufacturers have now heavily committed themselves to substantial The manufacturers have now heavily committed themselves to substantial orders for a few months ahead.orders for a few months ahead.n n制造商已接受大量定货，未来几种月任务很繁重。制造商已接受大量定货，未来几种月任务很繁重。第6页第6页n nPlease do not misinterpret the above remarks.They do not imply Please do not misinterpret the above remarks.They do not imply dissatisfaction.dissatisfaction.n n请不要曲解上述评价。它们并不含有责怪意思。请不要曲解上述评价。它们并不含有责怪意思。n nWe are quite satisfied with the amount of business you have done with us.We are quite satisfied with the amount of business you have done with us.However,we are of the opinion that a bigger turnover must be reached to However,we are of the opinion that a bigger turnover must be reached to justify establishing an agency.justify establishing an agency.n n我方对贵方完毕贸易额非常满意，但（我方认为）要想成为代理必须我方对贵方完毕贸易额非常满意，但（我方认为）要想成为代理必须完毕更大营业额，完毕更大营业额，n nWe think it advisable to We think it advisable to postponepostpone this matter until your future sales warrant this matter until your future sales warrant such a step.such a step.n n提议将此事推迟直到贵方能证实这一点为止。提议将此事推迟直到贵方能证实这一点为止。第7页第7页n npostpone v.postpone v.延迟，延期延迟，延期n nIt must be understood that our agreement to postpone the It must be understood that our agreement to postpone the payment does not amount to an acceptance of your opinion payment does not amount to an acceptance of your opinion of the goods supplied.of the goods supplied.n n必须理解，我方同意延期付款并不等于接受贵方关于必须理解，我方同意延期付款并不等于接受贵方关于所供货品意见。所供货品意见。n nIf you do not need the goods immediately,we can postpone If you do not need the goods immediately,we can postpone delivery until(to)next month.delivery until(to)next month.n n如贵方不马上需要该货，我方可延至下月交货。如贵方不马上需要该货，我方可延至下月交货。第8页第8页n nWe hope that you will We hope that you will appreciateappreciate our position and continue our position and continue giving us your cooperation.giving us your cooperation.n n希望贵方能理解我方处境并继续予以合作。希望贵方能理解我方处境并继续予以合作。第9页第9页n nappreciate v.appreciate v.理解，谅解理解，谅解n nWe hope that you will appreciate our situation and cooperate We hope that you will appreciate our situation and cooperate with us.with us.n n希望能谅解我方处境并予以合作。希望能谅解我方处境并予以合作。n nWe appreciate that you do not want to use these damaged We appreciate that you do not want to use these damaged machines as they are.machines as they are.n n我方理解贵方不愿使用损坏成现在这样机器。我方理解贵方不愿使用损坏成现在这样机器。第10页第10页n n(2)(2)n nDear:Dear:n nWe wish to thank you for your cooperation and assistance over these past years in the sales of our We wish to thank you for your cooperation and assistance over these past years in the sales of our embroideries.embroideries.n nYou may recall that Mr.John Nathan,then he was in Beijing,brought up the question of our You may recall that Mr.John Nathan,then he was in Beijing,brought up the question of our representation as your sole agent for Chinese embroideries in Sweden.It was agreed upon at that time representation as your sole agent for Chinese embroideries in Sweden.It was agreed upon at that time that we were to postpone an agreement until the total had reached Stg.100,000.that we were to postpone an agreement until the total had reached Stg.100,000.n nWe should like to discuss again this question of acting as your sole agent in Sweden.Such an agreement We should like to discuss again this question of acting as your sole agent in Sweden.Such an agreement would not only facilitate our sales promotion,but would also eliminate unnecessary discrepancies would not only facilitate our sales promotion,but would also eliminate unnecessary discrepancies between your offers when quoting through different channels.We would like to have your comments on between your offers when quoting through different channels.We would like to have your comments on this matter.this matter.n nWe shall continue our efforts to canvass the Swedish market for more orders of Chinese embroideries so We shall continue our efforts to canvass the Swedish market for more orders of Chinese embroideries so as to further expand the market.as to further expand the market.n nWe hope that you will appreciate our position continue giving us your cooperation.We hope that you will appreciate our position continue giving us your cooperation.n nWe await your favorable reply.We await your favorable reply.n nSincerely,Sincerely,第11页第11页Correspondence 2n nWe wish to thank you for your cooperation and assistance over We wish to thank you for your cooperation and assistance over these past years in the sales of our embroideries.these past years in the sales of our embroideries.n n感谢贵方过去这些年在销售绣制品上所予以合作和帮助。感谢贵方过去这些年在销售绣制品上所予以合作和帮助。第12页第12页n nYou may recall that Mr.John Nathan,when he was in You may recall that Mr.John Nathan,when he was in Beijing,brought up the question of our representation as Beijing,brought up the question of our representation as your sole agent for Chinese embroideries in Sweden.your sole agent for Chinese embroideries in Sweden.n n贵方也许会记起贵方也许会记起John Nothan John Nothan 先生在北京时提出关于担先生在北京时提出关于担当贵方在瑞典中国绣制品独家代理提议。当贵方在瑞典中国绣制品独家代理提议。n n It was agreed upon at that time that we were to postpone It was agreed upon at that time that we were to postpone an agreement until the total had reached Stg.100,000.an agreement until the total had reached Stg.100,000.n n当初同意总销售额达到当初同意总销售额达到100100，000000英镑时才签署代理协英镑时才签署代理协议。议。第13页第13页n nWe should like to discuss again this question of acting as your sole agent in Sweden.n n我方想再次讨论关于担当贵方在瑞典独家代理事宜。n nSuch an agreement would not only facilitate our sales promotion,but would also eliminate unnecessary discrepancies between your offers when quoting through different channels.n n签署这么协议，不但能够促进销售，而且还能排除因为不同渠道报价而产生无须要差异。n nWe would like to have your comments on this matter.n n希望得到贵方对此事看法。第14页第14页n nfacilitate v.facilitate v.使容易，增进使容易，增进n nThe packing cases are light and strong.They facilitate the The packing cases are light and strong.They facilitate the storage and distribution of the goods.storage and distribution of the goods.n n包装箱既轻便又坚固，便于货品储存和销售。包装箱既轻便又坚固，便于货品储存和销售。n nThis will facilitate our settlement of the matter.This will facilitate our settlement of the matter.n n这将有助于我方处理此事。这将有助于我方处理此事。n n(注意：不能说成注意：不能说成This will facilitate us to settle the matter.)This will facilitate us to settle the matter.)第15页第15页n ncomment ment n.评论，意见评论，意见n nOur goods have been accorded favorable comments by Our goods have been accorded favorable comments by overseas friends.overseas friends.n n我方货品受到海外客户好评。我方货品受到海外客户好评。n nWhat are the buyers comments on the quality?What are the buyers comments on the quality?n n买主对质量有何评论？买主对质量有何评论？n nWhat comments have you about our managers behavior?What comments have you about our managers behavior?n n你对我们经理态度有何评论？你对我们经理态度有何评论？第16页第16页n nWe shall continue our efforts to We shall continue our efforts to canvasscanvass the Swedish market for the Swedish market for more orders of Chinese embroideries so as to further expand the more orders of Chinese embroideries so as to further expand the market.market.n n为了拓展市场，我方将继续致力于向瑞典推销更多绣制品为了拓展市场，我方将继续致力于向瑞典推销更多绣制品订单。订单。第17页第17页n ncanvass v.canvass v.兜揽，推销兜揽，推销n nWe have well-established channels of distribution and we We have well-established channels of distribution and we canvass the retailers direct,without any middleman.canvass the retailers direct,without any middleman.n n我方有良好销售渠道，不通过中间商而直接向零售商我方有良好销售渠道，不通过中间商而直接向零售商推销。推销。n nWill you please canvass your market(buyers,customers,Will you please canvass your market(buyers,customers,clients)for orders.clients)for orders.n n请向贵方市场（买主，客户）兜揽定货。请向贵方市场（买主，客户）兜揽定货。第18页第18页n nWe hope that you will appreciate our position and continue giving us your cooperation.n n希望贵方能理解我方处境并继续予以合作。n nWe await your favorable reply.n n盼惠复。第19页第19页n n(3)(3)n nSole Agency for Embroideries in SwedenSole Agency for Embroideries in Swedenn nWe have received your letter of the 15th and are favorably impressed with We have received your letter of the 15th and are favorably impressed with the proposal you make.You are kindly informed that we have decided to the proposal you make.You are kindly informed that we have decided to entrust you with the sole agency for our Embroideries in the territory of entrust you with the sole agency for our Embroideries in the territory of Sweden.Sweden.n nThe Agency Agreement has been drawn up for a duration of one year,The Agency Agreement has been drawn up for a duration of one year,automatically renewable on expiration for a similar period unless a automatically renewable on expiration for a similar period unless a written notice is given to the contrary.Enclosed you will find a copy of written notice is given to the contrary.Enclosed you will find a copy of the draft.Please go over the provisions and advise us whether they meet the draft.Please go over the provisions and advise us whether they meet with your approval.with your approval.n nWe shall do all in our power to assist you in establishing a mutually We shall do all in our power to assist you in establishing a mutually beneficial trade.beneficial trade.第20页第20页n nWe have received your letter of the 15th and We have received your letter of the 15th and are favorably are favorably impressed with impressed with the proposal you make.the proposal you make.n n贵方贵方1515日来函已收到。（贵方）所提提议给我方留下日来函已收到。（贵方）所提提议给我方留下了较好印象。了较好印象。n nYou are kindly informed that we have decided to You are kindly informed that we have decided to entrust you entrust you with with the sole agency for our Embroideries in the territory of the sole agency for our Embroideries in the territory of Sweden.Sweden.n n现告知我方已决定委任贵方为我方在瑞典地域绣制品现告知我方已决定委任贵方为我方在瑞典地域绣制品独家代理。独家代理。第21页第21页n nbe impressed with(by)be impressed with(by)对对有印象有印象n nWe were much impressed with(by)the high quality and fine We were much impressed with(by)the high quality and fine workmanship of your products.workmanship of your products.n n我方对贵方产品质量高超和工艺精湛曾有过非常好印我方对贵方产品质量高超和工艺精湛曾有过非常好印象。象。n nWe visited your stand at the Paris Trade Exhibition last We visited your stand at the Paris Trade Exhibition last month,and were very impressed by your display of blankets.month,and were very impressed by your display of blankets.n n上个月我们参观了巴黎贸易展览会中贵公司展台，对上个月我们参观了巴黎贸易展览会中贵公司展台，对贵公司毛毯展出有较好印象。贵公司毛毯展出有较好印象。第22页第22页n nentrust sb.withentrust sb.to do sth.entrust sb.withentrust sb.to do sth.委任某人（做）某委任某人（做）某事事n nWe have decided to entrust you with the sole agency for our We have decided to entrust you with the sole agency for our Tiantan brand Shirts in Egypt.Tiantan brand Shirts in Egypt.n n我方已决定授予贵方在埃及销售我天坛牌衬衫独家代我方已决定授予贵方在埃及销售我天坛牌衬衫独家代理权。理权。n nWe entrust this important order to your careful attention.We entrust this important order to your careful attention.n n我方将此主要定货提交你方，请谨慎处理。我方将此主要定货提交你方，请谨慎处理。第23页第23页n nThe Agency Agreement has been drawn up for a duration The Agency Agreement has been drawn up for a duration of one year,automatically renewable on expiration for a of one year,automatically renewable on expiration for a similar period unless a written notice is given similar period unless a written notice is given to the contraryto the contrary.n n代理协议已经拟定，期限一年。期满后自动延长一年，代理协议已经拟定，期限一年。期满后自动延长一年，除非有书面告知取消协议。除非有书面告知取消协议。n nEnclosed you will find a copy of the draft.Please go over Enclosed you will find a copy of the draft.Please go over the provisions and advise us whether they meet with your the provisions and advise us whether they meet with your approval.approval.n n随函附上草案一份，希查收。请审核各项条款并告知随函附上草案一份，希查收。请审核各项条款并告知我方是否同意。我方是否同意。第24页第24页n nto the contrary to the contrary 相反，相反地相反，相反地n nUnless we hear from you to the contrary,we will deduct Unless we hear from you to the contrary,we will deduct your commission from the value of the shipment.your commission from the value of the shipment.n n除非贵方来函提出相反意见，我方将从货价中扣除佣除非贵方来函提出相反意见，我方将从货价中扣除佣金。金。第25页第25页n nWe shall do all in our power to assist you in establishing a We shall do all in our power to assist you in establishing a mutually beneficial tr