时代：城市传播方略》(中英文目录).doc

《C时代：城市传播方略》

—— 目 录 ——

丛书总序/
序 /
前 言/

导 论
C时代的战略应用：城市传播的确立/
关键概念术语 • 核心操作工具 /
1．C时代城市价值“三重门”：生产、消费与传播 /
2．丈量生产与消费的距离：城市传播的价值观照 /
3．城市传播研究的径路：环境、视角和方法 /

第一章
庞杂的队伍：城市传播传者群落的行为整合/
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 不做孤独的舞者：五大传者群落的角色定位 /
群落化生存：城市五大传者的角色描述/
角色系统化：城市传者的社会整合/
2. 奏响庞杂队伍的和谐乐章：传者行为一致性策略/
行为失范：传者传播行为的缺位与越位 /
贵在统一：传者传播行为一致性策略 /
关键概念术语 • 核心操作工具 /

第二章
新经济引擎：城市文本的生产与消费
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 识别与表征：文本化城市 /
文本新观察：城市识别与文化消费的载体 /
独特风景线：城市的特殊文本 /
2. 值得期待的消费引擎：城市传播的特殊文本开发 /
品鉴“凝固的音乐”：城市建筑的消费图腾 /
破茧化蝶：城市形象传播的价值提升 /
另一道曙光：强势业态与特别事件的文本价值利用 /
3. 符号经济的消费盛宴：文化产业运作与城市文本消费 /
行走“符号江湖”：文化产业内容生产与城市文本特性 /
运作“智本”：文化产业建设与城市文化资本集聚策略 /
刷新消费神话：城市文本的符号消费策略 /

第三章
精确制导的方向：城市传播中的受众
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 聚焦与发散：城市传播的受众构成 /
聚焦：城市内传播的受众 /
发散：城市外传播的受众 /
2. “曲高”不能“和寡”：城市传播的受众互动 /
城市传播受众的角色描述：期待、认同与异化 /
地位的重构：受众与城市传播的良性互动 /

第四章
枢纽工程：城市传播的渠道建设
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1．信息畅通的魔盒：城市传播渠道建设 /
抢占制高点：城市传播的有效途径 /
连横合纵：城市传播渠道的整合 /
2．重点突破：城市传播渠道的创新开发 /
第五媒体：手机版城市的翘楚
隐形媒体：游戏版城市的神谕
“南宁经验”：媒体外交攻略

第五章
化险为夷的城市睿智：城市危机传播管理
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 社会转型的炼狱：突发事件信息的恶性扩散 /
危机就在门外：社会转型期城市的突出矛盾 /
危机如何生成：风险社会城市矛盾的危机演绎过程剖析 /
微观考察：城市危机事件的传播规律与机制 /
2. 临阵不乱的睿智：城市危机传播管理策略 /
科学化的指南：城市危机传播管理预案的制定 /
立言以取信：城市危机传播中新闻发言人制度的实施 /
重视媒介的力量：城市危机传播中的媒介利用策略 /
突破“危机门”： 城市危机传播的阶段性控制 /
转危为安：城市危机传播效果的优化 /

第六章
弥合“二元鸿沟”：城市与农村的互动传播
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考 /
1. 尴尬的身份：“农民工” /
伤口：二元格局对城市农村互动传播的桎梏 /
偏见：城市传播中对农民工群体的刻板成见 /
出路：传播学视野下农民工问题的解决路径 /
2. 从割裂到沟通：城市农村互动传播的和谐路径 /
让农民走进城市：城市化与城市传播 /
沟通城乡之间：中国城乡新型传播关系的探索实践 /

第七章
代际传播的思量：“旧城改造”与“城市失忆”
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 文化遗产的分量：城市传播学视野下的旧城价值 /
一个追问：旧城本质的廓清 /
两个时态：旧城的“完成时”与“进行时” /
2. 繁荣背后的苍凉：“旧城改造”与“城市失忆” /
“存”与“弃”： 旧城改造的是是非非 /
警惕病态城市：“旧城改造”与“城市失忆”症 /
赓续与复兴：旧城现代性利用与开发策略 /

第八章
寻找国际位置：城市的国际传播
关键概念术语 • 核心操作工具/
案例导视 • 关键点思考/
1. 理解“小小环球”：“地球村”与“国际都市” /
“地球村”时代：国际都市及其传播场域 /
信息霸权：信息流通与国际都市战略地位的确立 /
2. 城市的信息筹码：跨境数据资料流通与城市整合 /
跨境解困：运用跨境数据资料流通提高“信息生产力” /
城市的“跨栏”训练：跨境数据资料流通的开发与管理 /
3. 隐匿国界：城市与国际组织的协作 /
有别于国家的力量：国际组织在国际传播中的作用 /
需要掌握的技术：城市与国际组织协作关系的构建 /
4.“城市好兄弟”：友好城市发展战略 /
一种有效的路径：缔结友好城市与城市跨文化传播 /
“结拜者”的共识表达：友好城市传播价值的实现形式 /

第九章
城市的未来：“流城市”的规划与建设
关键概念术语 • 核心操作工具 /
案例导视 • 关键点思考/
1. 回视与瞻望：城市智能化发展现状与趋势 /
信息时代的城市：城市智能化的发展现状 /
未来的“新城运动”：城市智能化的发展趋势 /
2. 未来的城市革命：“流城市”规划与建设 /
未来城市空间的分层与弥合：“流城市”与城市空间“超文本”
重点工程：移动通信终端城市嵌入技术的开发与利用/
地图经济：功能性行业地图系统的规划与建设 /

参考文献
附1：城市传播研究关键词索引
附2：本书案例索引
附3：本书图表索引
附4：本书原创性建议与对策索引
后记

CONTENTS

A General Preface to This Collection（Ouyang Hongsheng）
Preface

Foreword

Introduction
The practice of Strategy of C-Times: On the establishment of the Value of Urban Communication/
1.Three Phases of Urban Value:Prodution, Consume and Communication/
2.The Gap between Measure Prodution and Measure Consume:A Study on theValue of Urban Communication/
3.The Methodology of the Study on Urban Communication:Surroundings, Perspectives and Methods/

Chapter 1
The Huge Community:On the Standardization of the Action of Urban Communication communities participants/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．Reject the Lonely Dancer:On the Five commnities’ Defined Functions in Urban Communication /
The Depiction about the Functions of the ‘Five Communities’ of Urban Communication/
Urban Communication’s ‘Systematized Functions’ and its Standardization in Society/
2．Perform the ‘Musical Movement’ of the Huge Communities:On the Continuity of Communication Participants’ Action/
The Action that Is Out of Regulations:The Absence and Transcending of Communication’s Action/
The Key Point of Systematize:The Strategy of the Systematized Communication’s Action/
A Significant Strategy:A Study on the Strategy of Employing ‘Events Resources’ in Standardizing the Urban Communication/

Chapter 2
The New Motivation of Economy:The Production and Consume of Urban Texts/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．Identifying and Symbolizing:’Textized Cities’/
Reviewing the Texts:Identifying of Cities and Embodiment of Culture
Consuming/
The Unique Scenery:The Special Text of Cities/
2．The Consume Motivation that Deserves Longing For:The Development of
Special Texts about Urban Communication/
Appreciating the ‘Solidified Music’:The Consume Totem of Urban Buildings/
The Worm that Is about to Be A Butterfly:The communication of Urban
Appearance and the Formulating of Urban Trade Mark/
Another Hope:The Authoritative Condition of Practice and the Use for Texts’
Value of Special Events/
3．The Consume Carnival of Symbolic Economy:The Operation of Cultual
Industry and Consume of ‘Urban Text’
Wandering in the ‘Symbolical Itinerary’:The Production of Contents on
Cultual Industry and the Feature of Urban texts/
Performing the ‘Resourcefulness’:The Formulating of Cultural Industry and the
Strategy on Accumulating the Urban Resources of Culture/
Recomposing the Consume Myth:The Strategy on Symbolical Consume of
Urban Texts/

Chapter3
Accurately Orientated Direction:The Receivers in Urban Communication/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．Focusing and Dispersing:The Receiver Formers of Urban Communication/
Focusing:Receivers of Communication inside Cities/
Dispersing:Receivers of Communication outside Cities/
2．Theories Must Fit Practice:The Inter-influences amid the Receivers of
Urban Communication/
Depiction on the Characteristic of Urban Communication
Receivers:Expectation, identification and dissimilation/
Restruction of Position:Receivers and Positively Operatating of Urban
Communication/
Conversation of Presence:The Strategy on Receivers’ Inter-influences in
Urban Communication/

Chaper4
The Pivot Project:The Construction of Urban Communication Approaches/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．The Magic Box in which Information Is Being Unobstructedly Transferred:
The Construction of Urban Communication Approaches
Seizing the Commanding Point:An Effective Approach to Urban
Communication/
Synthesizing the Approaches:The Systematized Approaches of Urban
Communication/
2．The Key Breakthrough:The Creativity of Approaches to Urban
Communication/
The Fifth Media:The Most Brilliant media in Cities of Mobile Phone Version/
Nanning’s Experiences’:Diplomatic Strategy of Media/

Chapter5
A City’s Wisdoms that Head Off Crises:The Administation of Urban
Communication of Crises/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．Social Issues and Urban Crises:The Negative Dispersal of Information
The Just Crises Outdoor:Cities’ Prominent Issues during the Age of Social
Transforming /
How Crises Are Induced:A study on the Developing Process of the Crises
Caused by Cities’ Issues/
The Meticulous Observation:The Law and Mechanism of Communication on
Crisis Events/
2．The Calm Wisdom:The Strategy on Adminisration of Urban Information of
Crises/
Scientific Guide:Formulating the Blueprint of Crisis Communication/
Speaking in Order to Acquire Trust:Implementing the News Conference
Institution in Crisis Communication/
Stressing Media’s Power:The Strategy on Taking the Use of Media of Crisis Communication/
Resolving the ‘Crisisgate’:Phasing in the Control over Crisis Communication/
Turning Crises into Safty:Optimizing the effect of Crisis Communication/

Chapter6
Bridging the Gap:Reciprocal Action between Urban and Rural
Communication
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．The Awkward Characters:’Labourers from Countryside’
The Anguish:Reciprocal Action’s Shackles between Urban and Rural Communication, which Resulted from the Opposite Pattern/
The Prejudice:The Rigid Bias against Labourers from Countyside in Urban
Communication/
The Approach:The Solution to the Issues of Labourers from Countryside in
the Perspective of Communication
2．From Isolation to Exchange:The Concordant Way of Reciprocal Action
between Urban and Rural Communication/
Admitting Peasants into Cities:Urbanization and Urban Communication/
Bridging the Spatial Difference:The Explration of the New Communication
Relationship amid cities and Countryside in Chinese/

Chapter7
Consideration on Communication amid Ages:’Restructuring the Old City’
and ‘Losing the Memories about Old Cities’/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．The Significance of Cultural Heritage:The Value of Old Cities in the
Perspective of Urban Communication/
A question:Clarifying the Intrinsic Quality of Old Cities/
Double Tenses:Old Cities’ ‘Past Tense’ and ‘Present Tense’/
2．The Desolation Covered with Prosperity: ’Restructuring the Old City’ and
‘Losing the Memories about Old Cities’/

‘Retaining’ or ‘Abandoning’:Merits and Demerits about the Restructuring of
Old Cities/
Keeping Vigilance against Abnormal Cities:Symptoms of ‘Restructuring Old
Cities’ and ‘Losing the Momories about Old Cities’/
Inheriting and Reviving:The Strategy on Using and Developing the Modernity
of Old Cities/

Chapter 8
The Attempt at Orientation in Global Communication/
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．Comprehending ‘the Little globe’ and ‘International Cities’/
The Age of ‘Globe Village’:International Cities and Fields of Communication/
The Monopoly of Information:The Circulation of Information and the Identified Strategical Position in International Cities/
2．The Urban Counters of Information:Datas Circulation That Is beyond
Boundaries and the Systematized Cities/
The Solutions beyond boundaries:Making Use of Datas Circulation That Is
beyond Boundaries in Order to Motivate the ‘Productive Force of
Information’/
The Urban Training of ‘Hurdles’:The Development and Programme of Datas
Circulation That Is beyond Boundaries/
3．Covered National Boundaries:The Cooperation between Cities and International Communities/
The Power That Differs from That of Nations:The Role That Is Played by International Communities in International Communication/
The Techniques That Ought to Be Mastered:Constructuring the Cooperative Relationship between Cities and International Communities/
4．‘Good Fellows of Cities’:The Strategy on Enhancing the Friendly
Relationship amid Cities/
An Effective Approach:Enhancing the Friendly Relationship amid Cities and the Urban Communication That Is beyond Different Culture/
The Expression of Shared Ideas in Alignment:The Embodied Form of the Communication Value of Friendly Cities/

Chapter 9
The Future of Cities:Project and Construction of ‘Steam City’
The Key Term·Key Tool of Performing/
A Introduction of Particular Cases·The Deliberations on Some Key Points/
1．The Retrospect and Prospects:The Urban Dovelopment Stage and Tendency of Intellect/
Cities in the Age of Information: The Urban Dovelopment Present Condition of Intellect/
The ‘Campaign of New Cities’ in Future: The Urban Development Tendency of Intellect/
2．The Innovation of Cities in Future:
Cities’ Spatial Isolation and Combination:
Key Project:
The Map Economy:The Programme and Construction of the Map Systems of Function Profession/

Bibliography;
Appendix
Key words in urban communication study
Index of Cases
Index of Diagrams
Index of Advised Designs
Postscript