跨境电子商务英语-Unit-1-12-教学单元设计教案汇总.docx

跨境电子商务英语教学单元教案设计全套
授课周次
授课时间计划学时数4
教学单元
Unit 1 Overview of Cross-Border E-Commerce
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives:
• Learn the concept of cross-border e-commerce.
• Learn to tell the differences between traditional foreign trade and cross-border e-commerce.
• Learn about the current situation of cross-border e-commerce in China.
教学重点 及难点
Key points:
• the concept of cross-border e-commerce and its related words and expressions
• the differences between traditional foreign trade and cross-border e-commerce
• the speaking and reading exercises
Difficult points:
• the differences between traditional foreign trade and cross-border e-commerce, and how to tell them in English
• the listening sentences and their practices
教学方法 与手段
Teaching methods:
• TBLT method (TBLT: Task-based Language Teaching)
• cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
1) Get to know some abbreviations related with the concept of CBEC.
2) Write down the Chinese names of some platforms, and give a short introduction to each of them.
3) Learn some words and expressions related with the current situation of CBEC in China.
• Listening
Listen to the sentences of each part.
• Speaking
Practice and finish the exercises in the speaking section of each part.
• Reading
Key points: 1) Learn the way CBEC goes.
2) Learn the methods of selling products abroad.
3) Get to know the situation of CBEC in China.
课外安排
• Homework
1) Go through the supplementary materials and finish the exercises.
2) Search for some main CBEC platforms as the preparation for next unit.

教学单元教案设计Listening
授课周次

授课时间

计划学时数
4
教学单元
Unit 5 Cross-Border E-Commerce Product Management
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives
• Learn to do the product selection in your e-commerce store.
• Learn about the product pricing strategies.
• Learn about the forbidden and restricted products.
教学重点 及难点
Key points:
• Product Selection
• Product Pricing
• Forbidden and Restricted Products Difficult points:
• Product Selection
• Product Pricing
教学方法 与手段
Teaching methods:
• task-driven teaching method and cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Part 1: Product Selection
Warming-up
Take a close look at the following pie chart (See Figure 5.1 What 35 E-Commerce Store Owners Sell Online) and put the results of the survey in order.
Listening
Listen to the sentences about product selection.
Speaking
Get to know about what to sell if setting foot in CBEC in the future
Reading
Key points: 1) New words and expressions
2) Key sentences
3) Exercises explanation
• Part 2: Product Pricing
Warming-up
1. Learn the following words and expressions about price.
2. Choose two most important factors we should consider when pricing each of the following items.
Listen to the sentences about product pricing.
SpeakingGet to know about bargaining online.
ReadingKey points: 1) New words and expressions
2) Key sentencesExercises explanation
• Part 3: Forbidden and Restricted ProductsWarming-up
Do a research about the restricted or prohibited items on Shopee with your partner and try to list some of them.
ListeningListen to the sentences about forbidden and restricted products.
SpeakingGet to know about the prohibited and restricted products on Shopee.
ReadingKey points: 1) New words and expressions
2) Key sentencesExercises explanation
• HomeworkFinish the exercises on reading 1, reading 2 and readings, check it next class.
12) Read Supplementary Materials:
How to Customize Product Sorting in WooCommercePrepare for the dictation
13) Some students get ready for the presentation教学反思
可围绕以下几个方面进行小结和反思：
21、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
22、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应； 重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
23、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创 新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是 否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识 点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是 否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来， 在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
24、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与 期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是 否更有效，形成新感知，发现新问题，开始新循环。
25、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍， 考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教 学水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学单元教案设计
授课周次
授课时间计划学时数4
教学单元
Unit 6 Cross-Border E-Commerce Order Management
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives
• Learn how to get potential orders by replying to pre-sale inquiries.
• Learn about placing an order.
• Learn how to follow the orders.
教学重点 及难点
Key points:
• communicating techniques used in CBEC
• strategies of CBEC order management Difficult points:
• E-Commerce Order Management System
• customer relationship management
教学方法 与手段
Teaching methods:
• task-driven teaching method and cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
Discuss about the problems the students have met when they shopped on CBEC platforms. Instruct the students to generalize the solutions.
• Listening
Listen to the sentences of each part.
• Speaking
Practice and finish the exercises in the speaking section of each part.
• Reading
Key points: 1) Sales-related Inquiries and Replies
2) Order Management System
3) Order Confirmation and Follow-up Services
课外安排
• Homework
16) Finish up the exercises of reading 1, reading 2 and reading 3, check them next class.
17) Go through the supplementary materials and finish the exercises.
18) Role-play the conversations and practice the useful expressions.

教学反思
可围绕以下几个方面进行小结和反思：
26、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
27、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应； 重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
28、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创 新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是 否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识 点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是 否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来， 在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
29、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与 期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是 否更有效，形成新感知，发现新问题，开始新循环。
30、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍， 考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教 学水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学单元教案设计教学反思
授课周次
授课时间计划学时数4
教学单元
Unit 7 Cross-Border E-Commerce Marketing Activities
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives
• Learn about the promotion and marketing strategies of CBEC.
• Learn the concepts of SEO and SEM.
• Learn how to build a brand while doing CBEC transactions.
教学重点 及难点
Key points:
• promotion and marketing strategies of CBEC.
• The concept of Social Networking Service
Difficult points:
• concepts of SEO and SEM
• the difference and relation between SEO and SEM
• Process of Brand Building in CBEC
教学方法 与手段
Teaching methods:
• task-driven teaching method and cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
Learn the important holidays in the western countries, which are also sales days.
Give a short introduction about these shopping holidays.
• Listening
Listen to the sentences of marketing and promotion of CBEC
• Speaking
Get to know about the promotional activities of platform-inside of CBEC.
• Reading
Key points: 1) The concept of Social Networking Service-SNS
2) Learn about Search Engine Marketing
3) Process of Brand Building in CBEC
课外安排
• Homework
19) Finish the exercises on reading 1, reading 2 and reading3, check it next class.
20) Read Supplementary Materials:
Four Keys to Amazon's Marketing Success
21) Prepare for the dictation
22) Some students get ready for the presentation
可围绕以下几个方面进行小结和反思：
31、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
32、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应； 重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
33、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创 新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是 否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识 点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是 否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来， 在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
34、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与 期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是 否更有效，形成新感知，发现新问题，开始新循环。
35、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍， 考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教 学水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学单元教案设计教学反思
授课周次
授课时间计划学时数4
教学单元
Unit 8 Cross-Border E-Commerce Payment
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives
• Learn different ways of cross-border e-commerce payment.
• Learn the payment process of cross-border e-commerce.
• Learn how to draw the account when doing CEBC transactions.
教学重点 及难点
Key points:
• difference between offline payment and online payment.
• Payment process of CBEC.
Difficult points:
• Payment process of CBEC.
• Process of account withdrawal
教学方法 与手段
Teaching methods:
• task-driven teaching method and cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
Students preview words and expressions about Cross-Boarder E-Commerce and write down their Chinese meaning.
• Listening
Students listen to a dialogue about payment in CBEC and fill in the blanks.
• Speaking
Students role play the given dialogue and translate the underlined expressions into Chinese.
• Reading
Key points: 1) difference between offline payment and online payment.
2) difference between traditional cross-border payment methods and cross-border e-commerce payment methods
课外安排
• Homework
23) Finish the exercises on reading 1, reading 2 and readings, check it next class.
24) Read Supplementary Materials:
Online Payment Platforms of CBEC in China
25) Remember new words and expressions
26) Some students get ready for the presentation
可围绕以下几个方面进行小结和反思：
36、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
37、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应； 重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
38、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创 新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是 否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识 点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是 否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来， 在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
39、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与 期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是 否更有效，形成新感知，发现新问题，开始新循环。
40、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍， 考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出”再教设计二逐步提高教 学水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学单元教案设计教学反思
授课周次
授课时间计划学时数4
教学单元
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives
• Learn the packing materials of cross-border e-commerce.
• Learn about international logistics channels with overseas warehouses.
• Learn about the delivery tracking and transportation time.
教学重点 及难点
Key points:
• Expressions of different packing materials
• Logistics Channels in CBEC
• Delivery Tracking and Transportation Time
Difficult points:
• Making choice between different logistics channels in CBEC
• Ways to track delivery and check transportation time
教学方法 与手段
Teaching methods:
• task-driven teaching method and cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
Do you know the Chinese names of these pictures? Match the pictures with the right words or expressions, and write down their Chinese meanings.
• Listening
Listen to the following sentences about packaging and fill in the blanks.
• Speaking
Customer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the dialogue.
• Reading
Key points: 1) The introduction of different packaging material
2) Different logistics channels in CBEC
课外安排
• Homework
27) Finish the exercises on reading 1, reading 2 and readings, check it next class.
28) Read Supplementary Materials:
Cross-Border E-Commerce Shines Bright: Tech System will Quicken Logistics Pace
29) Remember new words and expressions.
可围绕以下几个方面进行小结和反思：
1、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新 的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期 望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。
5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考 虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学 水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学反思
可围绕以下几个方面进行小结和反思：
41、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
42、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应； 重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
43、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创 新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是 否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识 点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是 否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来， 在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
44、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与 期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是 否更有效，形成新感知，发现新问题，开始新循环。
45、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍， 考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教 学水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。
教学单元教案设计教学反思
授课周次

授课时间

计划学时数
4
教学单元
Unit 10 Customer Service of Cross-Border E-Commerce
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives:
• Learn about customer service procedures.
• Learn about the problems usually complained and how to deal with them.
• Learn about the returning and refunding policies.
教学重点 及难点
Key points:
• the concept of customer service and its related words and expressions
• customer service procedures ; common complaints ; the returning and refunding policies
• the speaking and reading exercises
Difficult points:
• methods of dealing with common complaints ; the returning and refunding policies
• the listening sentences and their practices
教学方法 与手段
Teaching methods:
• TBLT method (TBLT: Task-based Language Teaching)
• cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
1) Get to know some expressions related with customer service.
2) Learn some words and expressions and write down their Chinese meanings.
• Listening
Listen to the sentences of each part.
• Speaking
Practice and finish the exercises in the speaking section of each part.
• Reading
Key points: 1) Get to know customer service procedures.
2) Get to know types of complaints that lead to Amazon suspension.
3) Get to know how to promote a return policy customers love.
课外安排
• Homework
30) Finish the exercises after the reading sections.
31) Go through the supplementary materials and finish the exercises.
可围绕以下几个方面进行小