跨境电子商务英语-Unit-9-讲稿教学教案.docx

教学单元讲稿一、复习提问与上次课作业典型问题答疑回顾第8单元跨境电商支付方式的三个知识要点：线上支付方式和线下支付 方式的区别；跨境支付过程（买家付款与卖家收款）；如何使用不同的跨境支付 方式提取现金。讲解每个小节的课后习题，特别是讨论题。二、教学单元名称第九单元跨境电商物流仓储三、课程导入以跨境电商活动中不同的包装图片为导入点，启发学生思考回顾，常见的电 商包装材料有哪些？常见的物流运输渠道有哪些？如何选取合适的物流运输方 式？跨境电商如何查询订单与送达时间等开展本章节的授课。四、分析思路本章节主要涉及到跨境电商物流仓储的三大重难点知识：一，跨境电商使用 的不同包装材料；二，跨境电商的不同运输渠道的选择；三，跨境电商如何查询 订单与送达时间。围绕这三个知识点，层层递进，重点突破，分析跨境电商物流 仓储。五、讲授内容Part 1 Packaging Warming-upMatch the pictures with the right words or expressions, and write down their Chinese meanings（1）D纸箱（2）F气泡袋（3）B气柱（4） C珍珠棉A木箱（6） F胶带 ListeningListen to the following sentences and fill in the blanks.(1) When the postal clerk delivers your order, check the carton before signing for it.(2) We have now adopted carton packing instead of wooden cases.(3) As to packaging, we will pack each order to one carton, thus your orders can be safe.(4) You will get it soon. Please note that package delivery,We seldom use wooden cases since it will be a waste of space and packing, and add more logistics costs. SpeakingCustomer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the following dialogue, especially pay attention to the underlined parts.顾客 A 和客服 B 在谈论工 厂及货运代理商的包装要求。请尝试以角色扮演的方式练习下面的对话，尤其注 意划线的局部。教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。What are your requirements for the packaging?您对包装有什么要求？What color of gift boxes and straw material would you like to use?您想使用哪种颜色的礼品盒和秸秆材料(一种填充物)？I think gold is a good choice and it is available.我认为金色是个不错的选择，并且可以买到。Please make sure that-请确保Please don t worry about that.请不用担忧。Please handle with care.请小心处理。Thank you for choosing us.感谢您选择我们。 ReadingExercises1. Use the words in the box to complete the sentences below.(1) competitivefragile(2) recyclableessential(3) innovativeFill in the blanks to complete the translation of the following sentences.(1) it is expensive to dispose ofexceeded all expectations(2) make a first impressionEach respondent will be asked(3) Becoming more environmentally-friendlyAnswer the following questions.(1) Will packaging material determine customers purchase the products?A: 4 out of 5 survey respondents said that packaging material was important to them in determining where they purchase their products from.(2) What are the benefits of recyclable packaging material?A: Using recyclable packaging material not only benefits the environment, it also makes your customers feel good about buying your products.(3) What are the benefits if you exceed customer expectations in terms of packaging? A: Innovative packaging will create a positive unboxing experience for your customers and can generate positive reviews online and on social media.(4) Will the packaging influence your purchasing habits? Give an example.A: It depends. Some people focus on the price and care a little about the package.Part 2 Logistics Channels Warming-upSearch from the Internet about the information in the table for the following types of international logistics, and fill in the boxes.LOGONameFromDuration (business days)Feature镯EMSUniversalPostal Union315relatively cheap and strong customs clearancerai1UPSAmerica24The world*s largest express company; slightly more expensive but fasterFecExExpressFedExAmerica24slightly more expensive but fasterTNTHolland35The largest express company in Europe; fast and cheap in Western European countries1JKJWDHLGermany26wide coverage of many outlets; very good service国邮政HINA POSTChinaPostChina1560cheaper but slower; do not accept items with battery ListeningThe buyer wants express shipping and is now talking with the seller about another logistics channel. Listen to their dialogue and answer the following questions.Exercises:(l)According to the buyer, what is the difference between EMS and UPS?According to the speaker s experience, orders are normally 2 to 4 days earlier via UPS than via EMS.(2) How will the order finally be shipped, via EMS or via UPS?The order will be shipped via UPS, (since the buyer insist.)(3)Why cannot the order be shipped today?Because it is late now in the seller, s country (and the express company has stopped collecting parcels). SpeakingPractice choosing the proper shipping company in the given situations, using the information in Table 9.2.Possible answeis:Dialogue 1Seller: Usually V 11 have goods shipped via EMS for free. What do you think of it?Buyer: It is good to have free shipping, but it needs to be faster since the order is in urgent.Dialogue 2Seller: Usually I 11 have goods shipped via ePacket for free. What do you think of it?Buyer: It is good to have free shipping, but it takes much longer than expected. I d rather pay extra money for shipping via FedEx.Dialogue 3Seller: Usually V 11 have goods shipped via UPS for free. What do you think of it? Buyer: It is good to have free shipping, but I would choose TNT for its best service, if I could.Dialogue 4Seller: Usually I 11 have goods shipped via DHL for free. What do you think of it?Buyer: It is good to have free shipping, but one of my glasses shipped by this company was broken last time, so I don, t like to use the express company any more. ReadingExercises1. Tell whether each of the following statements is true or false.(1)F T (3)F(4)T(5)FFill in each blank with the correct form of the given word.(1) shorten (2) emergence (3) equivalent (4) percentage (5) exposureTranslate the following sentences by using the provided expressions.(1)海外仓有助于减少跨境电商物流本钱。(be conducive to)Overseas warehouses are conducive to reduce the costs of logistics of CBEC.在最近的数十年，宝洁公司一直是世界口碑营销活动的先锋。(word-of-mouth)In recent decades, P&G has been at the forefront of word of mouth marketing campaigns around the world.(3)跨境电商运营实习使我积累了许多经验。(accumulate)I have accumulated a lot of experience during the internship of the operation of CBEC.(4)产品缺陷事件可能会阻碍谈判双方的进程。(hinder)A product defect incident may hinder the progress of both sides of the negotiation.(5)货物如果转运，我们得多付运费。(transshipment)In case of transshipment, we have to pay extra transportation charges.Part 3 Delivery Tracking & Transportation Time Warming-upLearn the following expressions, and write down their Chinese meanings. Put them in order according to normal the customer service procedures.(1) shipped 己发货shipping soon即将发货 out of delivery 派送中delivered 已交付(4) in transit (港口/关境)转运中in storage储存中/在库give tracking number to the buyer向买家提供跟踪单号inform the buyer to sign and collect the parcel 通知买家签收包裹Order: 6-2-1-7-5-3-8-4 ListeningListen to the following dialogues and fill in the blanks.Dialogue 1The shipment could not be delivered, because the recipient was (1) not present, and itis now (2) in storage. The recipient has been notified.Dialogue 2Sir, the shipment will be transported to your city (3) tomorrow and then thecourier company will be responsible for (4) door-to-door delivery. Please be patient.Dialogue 3There was a 2-or-3-day delay, because (5) I was vary ill for a few days. A friend helped me with (6) the shipping. I m really sorry about the delay.Dialogue 4A notification was left in your mailbox. Please dial the number on (7) the notification card to contact the office for (8) delivery. SpeakingPractice providing tracking information (see Table 9.3) to the buyer in the given situations, using the information in the following table.教学提示：教师可先引导学生理解表9.3中相关表述的用法，再组织学生进 行对话练习。Possible answers ：Dialogue 1Buyer: Hi, are you (still) there? The items are urgent needs and I cannot wait fou more than 3 days. Can you help me to check it out?Seller: Sure. A moment, please. The latest tracking status shows: It is on the way to your local post office (HopefuHy caa be delivered tomorrow.)”, so hope you can receive it later and find it satisfied. Thank you!Dialogue 2Buyer: Hi, are you (still) there? I wonder where my parcel is. It is supposed to bin my hands right now. Can you help me to check it out?Seller: Sure. A moment, please. The latest tracking status shows: The delivery was sign by Jack Twin half aa hour ago”, so hope you can receive it later and find it satisfied. Thank you!Dialogue 3Buyer: Hi, are you (still) there? I was told I would receive my order these several days, but I havent got it yvt. Can you help me to check it out?Seller: Sure. A moment, please. The latest tracking status shows: The parcel was out of delivery”, so hope you can receive it later and find it satisfied. Thank you!Dialogue 4Buyer: Hi, are you (still) there? Ive paid three days ago for this order, but I still cant check my tracking status online. Can you help me to check it out?Seller: Sure. A moment, please. The latest tracking status shows: The shipment has departed 什om Shooees SLS Shnezhee warehouse”, so hope you can receive it later and find it satisfied. Thank you! ReadingExercisesChoose the best answer for each of the following questions.(DC (2) A (3)D(4)B(5)BSupplementary MaterialsExercisesSkim the passage and summarize the main idea of it.Answer ： DHL Supply Chain and Huawei Technologies jointly launched a narrow-band internet application for improving logistics, which can help a lot since the fast development of cross-border e-commerce requires logistics to be more efficient and cheaper.