跨境电子商务英语---教学单元教学教案全套-第1-12单元.docx

跨境电子商务英语-教学单元讲稿全套
一、复习提问与上次课作业典型问题答疑
第一单元，无此局部内容。
二、教学单元名称
第一单元《跨境电商概述》
三、课程导入
以跨境电商活动中常见的词汇及表达作为导入点，教授学生相关知识点和基 本概念；熟悉相关平台，并启发学生思考跨境电商与传统外贸区别何在？从而开 展本章知识点和语言点的教学。
四、分析思路
本章节主要涉及到跨境电商总览性的三个方面：一，跨境电商的概念认知； 二，跨境电商与传统外贸的比照；三，跨境电商行业在中国当前的开展情况。围 绕这三方面的知识点，对跨境电商相关概念进行梳理的同时，贯穿对相关英语语 言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语 英语基本功。
五、讲授内容
Part 1 The Concept of Cross-Border E-Commerce
• Warming-up
Learn the following abbreviations, and write down their full expressions and Chinese meanings.
(1) Cross-Border E-Commerce 跨境电商
(2) Business to Business 企业对企业
(3) Business to Customer 企业对客户
(4) Customer to Customer 客户对客户
(5) Online to Offline 线上到线下
(6) Manufacturer to Consumer 生产厂家对消费者
(7) Production to Consumer商品到顾客(即产品从生产企业直接送到消费者Choose the best answer for each of the following questions.
(1)B(2)D(3)C(4) A (5)CSupplementary Materials
ExercisesSkim the passage and find the key sentence of each part of the passage.
Part 1: The change in Chinese consumer needs and Chinese governmental support has propelled the popularity of cross-bordei e-commerce in China.
Part 2: Change in consumer needs hns driven Chinese customers to indulge more in cross-border e-commerce.
Part 3: Coupled with the change in consumer needs and tax cut, cross-border e-commerce has been enjoying immense popularity in China.
教学单元讲稿
五、复习提问与上次课作业典型问题答疑
回顾第1单元跨境电商概述：跨境电商的概念、传统外贸和跨境电商的区别 以及跨境电商在中国当前的开展现状。讲解每个小节的课后习题，特别是讨论题。
六、教学单元名称
第二单元《主要的跨境电商平台》
七、课程导入
以跨境电商活动中常见的节假日促销和词汇句法表达等为导入点，教授学生 相关知识点和基本概念；熟悉相关平台，了解主要跨境电商平台的优势，进而开 展本章知识点和语言点的教学。
八、分析思路
本章节主要涉及到跨境电商平台的三大重难点知识：一，主要跨境电商平台 的介绍；二，跨境电商平台的优缺点；三，跨境电商平台的异同。围绕这三方面 的知识点，设计了听说读译等各类练习，在帮助学生掌握跟主要的跨境电商平台 相关的信息和知识，提高学生的英语水平。
五、讲授内容Part 1 Amazon and eBay
• Warming-up
Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning.
(1) be located in 位于
(2) a wide range of 范围广泛的
(3) such as比方；诸如
(4) set up建立；创立
(5) market share 市场份额
(6) be committed to 致力于
(7) be founded by 由创立
(8) be headquartered in 在设立总部
(9) a broad variety of 各种各样的
(10) in addition to除之夕卜(还有，也)
• Listening
Listen to the following sentences and fill in the blanks.
(1) Amazon has a wide range of products such as electronics, furniture and jewelry.
(2) eBay has facilitated online consumer-to-consumer and business-to-consumer sales.
(3) To set up one's payments account, a valid U.S. bank account should be provided.
(4) It is committed to becoming the world's most customer-centric company.
(5) The company manages eBay , an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.
• Speaking
A and B are classmates. They are discussing about their shopping on Black Friday. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论黑色星期五的购物计戈U。请尝试以角 色扮演的方式练习下面的对话，尤其注意划线的局部。
*教学提示:教师可先给出对话中下划线局部的释义,再组织学生进行对话练习。
It is so tiring to shop in the crowd.
在人群中购物实在太累了。
Why don't you shop online?
你为何不在线购物呢？
Which platform do you prefer?
你更喜欢哪个平台？
I'm used to…我习惯了
a broad variety of*** 各种各样的
relatively cheaper 相对廉价
That sounds good.那听起来不错
I can't help having a try right now.
• ReadingExercises
1. Use the words in the box to complete the sentences below. Change word forms where necessary.
(1) foundedrelatively
⑶viarange
(4) operatesFill in the blanks to complete the translation of the following sentences.
(1) multinational e-commercegoods and services
(2) online money transferscommitted to
(3) market share and salesAnswer the following questions.
(1) Amazon is located in Seattle, Washington State.
(2) Amazon is committed to becoming the world's most customer-centric company.
(3) eBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.
(4) eBay's business covers about 30 countries.
Part 2 Alibaba and AliExpress
• Warming-up
Learn the following words and expressions and write down their Chinese meanings.
(1) launch 发起
(2) co-founder联合创始人
(3) express delivery 快递
(4) wholesale 批发(的)
(5) manufacturer 制造商
(6) full tracing完整的跟踪
• Listening
Listen to the following sentences and fill in the blanks.
(1) It helps buyers find products and suppliers quickly and efficiently.
(2) Suppliers can sell products at wholesale prices to small or medium-sized businesses worldwide.
(3) AliExpress enables consumers from around the world to buy directly from manufacturers and distributors in China.
(4) Merchants can pay for a range of benefits such as greater exposure on the site and unlimited product listings.
(5) Consumers can pay safely with AliExpress Buyer Protection along with express delivery with full tracing.
• Speaking
Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monica's new job. Complete the following dialogue with the sentences or expressions in the box.
(1)D
(2)G
(3) A
(4)E
(5)B
(6)C
(7)H
(8)F
• Reading
Exercises
1. Tell whether each of the following statements is true or false.
(1)T
(2)F
(3)T
(4)T
(5)F
2. Fill in each blank with the correct form of the given word.
(1) leading
(2) suppliers
(3) efficiently
(4) manufacturers
(5) currently
3. Translate the following sentences by using the provided expressions.
(1) Cross-border e-commerce platforms enable consumers from all over the world to find different categories of products quickly.
(2) Online products are sent to buyers by express delivery.
(3) Merchants need to pay for greater exposure on the website.
(4) The company provides the service of full tracing.
Part 3 Shopee and Lazada
• Warming-up
Match each word or phrase in the left column with its Chinese meaning in the right.
(1)G
(2) A
(3) J (4)B (5)F (6)C ⑺D
(8)E
(9)H
(W)I
• Listening
Listen to the following sentences and fill in the blanks.
(1) The giant online stores can provide customers excellent service and fulfjHment.
(2) The company has expanded its ceach to many countries.
(3) The vast and diverse region would be connected by the website through its technology, logistics and payments capabilities.
(4) These marketplaces have created a name and trust in people.
(5) Lazada and Shopee have strong and powerful logistics and shipping terms so people can get the benefit of fast and reliable shipping.
• Speaking
Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials.
(1) Q: What does Joey's friend tell Bob?
A: Joey's friend tell Bob that Joey wants to transfer to online business from offline business.
(2) Q: Why does Joey want to join in e-commerce platforms?
A: Because it is difficult to run an offline store.
(3) Q: What's the current situation of cross-border e-commerce?
A: The cross-border e-commerce is developing rapidly.
(4) Q: What are the pros of cross-border e-commerce platforms?
A: These platforms enable retailers to promote sales and attract new customers.
(5) Q: Why does Joey choose Shopee?
A: Because Shopee is one of the top marketplaces.
• ReadingExercises
Choose the best answer for each of the following questions.
(1)D(2)D
⑶B(4) A
⑸CSupplementary Materials
Exercises⑴T
⑵F⑶F
(4)T(5)T
教学单元讲稿
九、 复习提问与上次课作业典型问题答疑
回顾第2单元跨境电商平台简介，帮助学生了解目前全球范围内最大的几个 电商平台的基本情况。讲解每个小节的课后习题，以点名提问的方式考查学生对 重点的把握情况。
十、教学单元名称
第三单元《电商平台开店》
十一、课程导入
询问学生是否有开过任何形式的网店，是否有过海淘经验？以此导入点，引 导学生积极参与、思考，开店前如何去选择平台？选好平台后开店需要准备些什 么资料、有哪些具体步骤等逐步展开本章节的教学内容。
十二、分析思路
本章节主要涉及到跨境电商开店的三大重难点知识:一，如何选择电商平台; 二，网上开店的注册程序；三，不同电商平台的优缺点。围绕这三个知识点，层 层递进，重点突破，了解几大电商平台的基本信息和开店的基本步骤。
五、讲授内容
Part 1 Promotion and Marketing
• Warming-up
Learn the following expressions, and write down their Chinese meanings.
(1) free shipping 免运费
(2) no commission无佣金，不收手续费
(3) gross merchandise value营业额，商品交易总值
(4) Instagram 一个照片提供软件
(5) hashtag 标签
(6) pickup address 发件人地址
(7) variation 选项
⑻vocation mode休假模式
• Listening
Listen to the sentences of marketing and promotion of CBEC, try to fill in the blanks. Pay attention to the key words and expressions.
(1) After uploading photos of your product, provide information such as the name, category, price, description, variations, and shipping fee.
(2) Auto-replies don't count in chat response rate. Plus, chat response gets updated twice a day.
(3) Check your competitorspricing to have a benchmark of how your items should be priced.
(4) Once you enable vacation mode, all your listed products will be disabled.
(5) Overall, Amazon's gross merchandise value totaled about $239 billion over the last 12 months.
• Speaking
A and B are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论虾皮电商平台的优缺 点。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。
It is very easy to upload items of sale via phone on Shopee.
通过 在Shopee上传销售商品非常容易。
no commission for new sellers during the first three months
前三个月无新卖家佣金
It offers simple guides regarding sellers' questions.
它提供有关卖家问题的简单指南。
It experiences a tremendous growth.
它经历了巨大的增长。
Shopee hasn't put an effective mechanism to weed out bad sellers.
Shopee尚未建立有效机制来淘汰不良卖家。
gaining customer trust takes some effort
获得客户的信任需要付出一些努力
There is a fierce competition among sellers.
卖方之间存在激烈的竞争。
• ReadingExercises
1. Use the words in the box to complete the sentences below.
(1) chargebenefits
(2) continueprocess
(3) commissionFill in the blanks to complete the translation of the following sentences.
(1) in the senseFor the sake of
(2) in turnin addition
(3) compared toAnswer the following questions.
(1) It is available in Philippines, China, Thailand, Singapore, Malaysia, Indonesia, and Vietnam up to the present.
(2) First of all, it's unique in the sense that sellers don't pay any commissions to the platform during the first three months. In addition, sellers and buyers can enjoy free shipping, where the regulations differ by countries.
(3) You need to pay a commission of 1% to 4% for each sale made on Lazada.
(4) Yes, Shopee earns money from paid advertising that's available among sellers on the website. In addition, they've started to charge a transaction fee which is generally 2%.
Part 2 Preparation of Registration Materials
• Warming-upLearn the following words and expressions and write down their Chinese meanings.
手中，中间没有任何交易环节，也称生活服务平台。)
(8) Peer to Peer个人对个人
• ListeningListen to the following sentences and fill in the blanks.
(1) In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade.
(2) In recent years, the rapid growth of cross-border e-commerce has accelerated online consumption all over the world.
(3) According to the type of interaction, the main modes of cross-border e-commerce can be divided into B2B, B2C, C2C and so on.
(4) International cooperation in cross-border e-commerce has to be continuously strengthened.
(5) With the growth of the Internet and the development of international logistics, as well as online payment, consumers are more open to the chances to purchase products and services from internet platforms, which is called cross-border e-commerce.
• Speaking
A and B are classmates. They are discussing about their understanding of CBEC. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论各自对跨境电商的理解。请尝试以角 色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。
What do you like to do?你想做什么(职业)?
promising career direction 有前景的职业方向
What a coincidence. 真是巧。
It is said that--- 据说
talent g叩人才缺口
launch business in this field在这个领域开展业务
plenty of opportunities 充足的机会
closely related with*** 与密切相关(1)默认地址
(2)制造商直接出货(3)退货与退款
(4)聊天回应率(5)搜索引擎优化
(6)货到付款
• ListeningListen to the following sentences and fill in the blanks.
(1) Stores generally have a return aed [efund policy when a company has announced a recall of its products.
(2) If you can sync data between your supplier and your store, then your drop shipping on Shopee will be almost automatic.
(3) Please fill in your information and ensure your address is right. The address will be the default address for our delivery, so a wrong address will lead to delivery delay for your orders.
(4) Search Engine Optimization is the practice that helps increase your store or product ranking in Shopee as your ideal customers search for similar products that you sell.
(5) And sure enough, the sales skyrocketed after cash on delivery. Customers are trusting Shopee more and more.
• Speaking
Scarlet and Jack are classmates. They are discussing about how to become successful online sellers. Complete the following dialogue with the sentences or expressions in the box.斯嘉丽和杰克是同学。他们正在讨论如何成为成功的在线 卖家。用方框中的句子或词组完成以下对话。
⑴D ⑵G ⑶H ⑷B (5) A (6)F
• Reading
Exercises
1. Tell whether each of the following statements is true or false.
(1)T⑵ F ⑶ F (4)F⑸ T
2. Fill in each blank with the correct form of the given word.
(1) prohibition (2) register (3) verified (4) Describe (5) completion
3. Translate the following sentences by using the provided expressions.
(1) If the buyer pays too much for the shipping fee, we will email the buyer and refund the money.
(2) Users can see the actual category page with a full product listing.
(3) Log into your account and then go to the account deletion page.
(4) The advantage of this system is that the sales representative must sell out the products to get paid.
(5) Just signing up for an account is far from enough.
Part 3 FAQ While Opening a Cross-Border E-Commerce StoreWarming-up
Match each word or phrase with its Chinese meaning.
⑴F⑵D⑶E(4)B
⑸ A(6)H(7)C(8)GListening
Listen to the following sentences and fill in the blanks.
(1) China has 35 existing cross-border e-commerce pilot zones.
(2) Cross-border e-commerce has been well proven as a successful business model for local governments to speed up economic transformatioo.
(3) After Hangzhou experienced great success, the State Council decided to take the successful business model and preferential policies to more cities in central and western China.
(4) The company has built mature, offline sales channels in overseas markets, and now they are consulting me for an online plan to further promote their brand.
(5) Keep in mind that the Shopee teams select Preferred Sellers and make sure that you follow the guidelines strictly.
• Speaking
Lily and Gaby are good friends. Lily is a successful online seller. Planning to open an online store, Gaby is asking Lily about rules on Shopee. Work in pairs to ask and answer questions with the