跨境电子商务英语-Unit-10-教案-教学设计.docx

教学单元教案设计教学反思
授课周次

授课时间

计划学时数
4
教学单元
Unit 10 Customer Service of Cross-Border E-Commerce
授课方式
J理论课口实验（实训）课口上机课 口其他
教学目标
Unit Objectives:
• Learn about customer service procedures.
• Learn about the problems usually complained and how to deal with them.
• Learn about the returning and refunding policies.
教学重点 及难点
Key points:
• the concept of customer service and its related words and expressions
• customer service procedures ; common complaints ; the returning and refunding policies
• the speaking and reading exercises
Difficult points:
• methods of dealing with common complaints ; the returning and refunding policies
• the listening sentences and their practices
教学方法 与手段
Teaching methods:
• TBLT method (TBLT: Task-based Language Teaching)
• cooperative learning method
Teaching means:
• multimedia is given priority to and supplemented by a small amount of blackboard teaching
教学过程
• Warming-up
1) Get to know some expressions related with customer service.
2) Learn some words and expressions and write down their Chinese meanings.
• Listening
Listen to the sentences of each part.
• Speaking
Practice and finish the exercises in the speaking section of each part.
• Reading
Key points: 1) Get to know customer service procedures.
2) Get to know types of complaints that lead to Amazon suspension.
3) Get to know how to promote a return policy customers love.
课外安排
• Homework
1) Finish the exercises after the reading sections.
2) Go through the supplementary materials and finish the exercises.
可围绕以下几个方面进行小结和反思：
1、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。
2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。
3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新 的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。
4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期 望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。
5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考 虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学 水平。
以上几方面，老师可根据实际情况从某个或几个角度填写。