跨境电子商务英语-Unit-12-讲稿教学教案.docx

教学单元讲稿
一、复习提问与上次课作业典型问题答疑
回顾第11单元跨境电商交易评估中的三个重点问题：五星好评及反应、差评 和反应以及卖家对卖家的评价。讲解每个小节的课后习题，特别是问答题。
二、教学单元名称
第十二单元《跨境电商ERP与供应链》
三、课程导入
以跨境电商企业资源计划的各个环节英文表达为导入点，启发学生思考跨 境电商正常高效地运营离不开供应链管理、订单管理、物流管理、进销存管理、 客户关系管理、仓库管理等来引出本单元的重点内容：跨境电商ERP来开展本章 节的授课。
四、分析思路
本章节主要涉及到跨境电商ERP的三大重难点知识：一，跨境电商ERP的功 能及优势；二，常见的ERP系统介绍；三，供应链服务提供商和供应链管理。围 绕这三个知识点，层层递进，重点突破，分析跨境电商中的企业资源计划。
五、讲授内容Part 1 Functions and Advantage of ERP
• Warming-upLearn the following words and expressions and write down their Chinese meanings.
（1）企业资源规划（2）供应链管理 （3）订单管理（4）物流管理（5）进销存管理（6）客户关系管理 （7）仓库管理（8）多平台兼容性
• ListeningListen to the following sentences and fill in the blanks.
(1) ERP is an enterprise management software that integrates advanced management thinking and efficient operational processes, which can improve management, streamline processes and improve efficiency.
(2) ERP has a significant effect on improving business processes and improving the core competitiveness of enterprises.
(3) When choosing an ERP system, the scalability of the system is very important.
(4) Specifically, it should be compatible with many mainstream platforms, such as eBay, Amazon, AliExpress, Wish and other mainstream platforms.
(5) The data interaction with the multi-platforms ought to perfect.
• Speaking
A and B are classmates. They are discussing about functions of ERP of CBEC. Please try to role play the following dialogue, especially pay attention to the underlined parts A和B是同学。他们在讨论跨境电商ERP的功能。请尝试以角 色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。
a rapid surge快速激增
bulk up膨胀
scale up 扩大
a heightened demand for...对的需求增加
detailed functions and the empirical workflow of ERP
ERP的详细功能和实际工作流程
Practicality and directness should be high on their list of priorities.
实用性和直接性在他们的列表事项中的优先级别应该很高。
purchase-inventory-sales management 进专肖库存管理
multi-channel and multi-account 多渠道和多帐户
smart rules of allocation and classification 分配和分类的智能规那么
real-time shipment-tracking 实时货运跟踪
on an automatic and paperless basis 自动无纸化
in-time and accurate logistics tracking 及时准确的物流跟踪
in-sync maintain purchase-inventory-sales data 同步维护进销库存数据
a large chunk of彳艮大——音B分Reading
Exercises 1. Use the words in the box to complete the sentences below.
(1) implementation (2) confirmation (3) whereabouts(4) transaction (5) manageable
2. Fill in the blanks to complete the translation of the following sentences.
(1) relatively streamlinedorder tracking
(2) the demands of potential customershave continued to flourish
(3) high workloadAnswer the following questions.
(1) Customer adds an item to the cart, then completes the checkout process. ERP software then sends the customer a confirmation email, pulls the item from your inventory data, and creates a shipping label. The software may also send the customer a tracking email and update your finance functions to show the profit you made from the sale.
(2) ERP solutions automatically update stock, ensuring these numbers are accurate and current.
(3) ERP software can continue to automate services for you without the need for additional staff.
(4) With automated inventory updates, order tracking, and accounting, an integrated ERP solution can help you take online sales to the next level without increasing your employees' workload.
Part 2 Main ERP Systems• Warming-up
Write down the Chinese names of the following ERP systems for cross-border e-commerce, and use the example below to give a short introduction to each of them.
(1) iBay365: Ibay365 mainly supports eBay platform at present, and it also needs to establish templates at the beginning. Templates can also be established by importing, posting regularly online, and there are simple publishing templates.
(2) Tong-tool ERP: Its overall functions are also relatively complete, divided into ERP (publishing) and listing (order) systems. Charges are relatively reasonable, calculating according to the number of orders, without limits to the number of accounts.
(3) Mabang ERP: Mabang ERP is the flagship product of Shanghai Yin Electronic Commerce Co., Ltd. It is a cross-border e-commerce ERP software built by a professional team of 15 years of e-commerce experience and has been focusing on e-commerce services. Currently provides management services such as order management, logistics management, product management, customer service management, purchasing management, warehouse management, sales management and other whole process, various characteristics of tools to meet the different needs of sellers.
(4) Dianxiaomi ERP: Its charge way is very humanized, no matter big medium sellers or small sellers, all have appropriate rate packages. Two of the features which are high recommended are AliExpress's automatic extended shipping period and Amazon's regular following up.
(5) Mango ERP: Mango is directly free open to the public, the page style is simple, the function is also easy to understand. The only thing that costs is image space, which is 1024MB free. It is really very attractive to start - up sellers.
(6) Netsuite: NetSuite is a cloud-based ERP software from Oracle that allows companies to streamline business processes and scale fast-growing business. NetSuite integrates and automates key functional areas like financial management, revenue management, inventory management, order management, billing, e-commerce, and CRM.
• ListeningListen to the following sentences and fill in the blanks.
(1) Cross-border e-commerce industry is taking the world by storm as far as online shopping business is concerned.
(2) ERP for cross-border e-commerce can automatically update the information about price or product purchase and sale.
(3) ERP for cross-border e-commerce does not leave you alone when we talk about inventory management. It allows you to keep track of the in-stock and out-of-stock items.
(4) The customers get regular emails regarding the availability of the products they are looking for.
(5) Cross-Border online sellers can also start targeted campaigns with the help of these latest ERP tools that would help you to target your regular customers.
• Speaking
Emily and Jesse are company partners. With the expansion of cross-border e-commerce Business, they decided to adopt ERP and they are comparing different ERP systems for CBEC at home and abroad. Complete the following dialogue with the sentences or expressions in the box.
(1)B (2)E(3)F(4)D(5) A (6) H (7) C (8) GReading
ExercisesTell whether each of the following statements is true or false.
(1)F(2)T(3)T(4)T(5) FFill in each blank with the correct form of the given word.
(1) flexibility(2) navigation(3) subscriptionexpansion(5) usability
1. Translate the following sentences by using the provided expressions.
(1) Most CBEC companies have a systematic way of assessing an employee's overall performance.
(2) If they cannot adapt to the changing market, they will "die of hunger”.
(3) They are satisfied with their existing applications because they could cut their maintenance costs in half.
(4) The CBEC businesses need to plan, communicate, and manage to realize their strategic vision. (5) This CBEC company has always focused on customization service.
Part 3 Supply Chain Service Provider and Supply Chain ManagementWarming-up
Learn the following words and expressions and write down their Chinese meanings.
(1)供应链管理(2)供给和需求(3)仓储 (4)库存跟踪(5)配送与交付(6)反向物流 (7)平安支付网关(8)客户满意度
• ListeningSupply chain management is the management of the flow of goods and services and includes all processes that transfoiin raw materials into final products.
(1) Supply chain management attempts to centrally control or link the production, shipment, and distribution of a product.
(2) By managing the supply chain, CBEC companies are able to cut excess costs and deliver products to the consumers faster.
(3) The supply chain manager coordinates the logistics of every aspects and tries to minimize shortages and keep costs down.
(4) Good supply chain management keeps companies out of the headlines and away from expensive recalls and lawsuits.
• Speaking
Mike is a sales representative from SHINE shipping Ltd. (a supplier chain service provider) and Young is manager of a CBEC company. They met each other on an international cross-border e-commerce supply chain conference, and they are negotiating with each other. Work in pairs to ask and answer questions with the information of the underlined parts.
(1) Q: What logistics service do SHINE shipping Ltd. Offer?
A: By consolidating huge volume of different merchants' cargoes along with our bargaining power with our long-term cooperative ocean/air carriers, we ensure that customers can not only get competitive prices, but also receive flexibility, stable and comprehensive transportation modes.
(2) Q: What transportation modes do you know for cross-border e-commerce?
A: Direct mail model and Bonded area import modelQ: How about the customs clearance service in SHINE shipping Ltd.?
A: With more than 17 years of professional customs clearance experience and a strong network of customs clearance agents, they can deliver smooth customs clearance process at destination ports and allow your goods to be easily sold overseas.
(3) Q: How about the last mile delivery service in SHINE shipping Ltd.?
A: They provide a complete visibility cargo tracking system, allowing each of our buyers clearly understand the progress of each aspect of cross-border logistics until the cargo is safely delivered to final customers. They make your last mile delivery seamless, enabling you to develop your business in hassle free manner.
• ReadiesExercises
Choose the best answer for each of the following questions.
(1)B(2)C(3)D(4)D(5)BSupplementary Materials
Exercise:
(1) When you run your business with dropshipping you'll only ever order products from your suppliers when a customer places an order. You'll simply get in contact with the supplier, who will then ship the product directly from their warehouse to your customer's door. It's a hassle-free way to manage your store's inventory.
(2) Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others5 recommendations and influence to gain more sales.