商务英语理论与实务.pptx

书名：商务英语理论与实务ISBN：978-7-111-26653-2作者：蒋景东出版社：机械工业出版社本书配有电子课件商务英语理论与实务 高职高专 ppt 课件商务英语理论与实务机械工业出版社商务英语理论与实务 高职高专 ppt 课件Contents Introductory RemarksFinancingInternational Trade ManagementMarketing Human ResourcesIntercultural CommunicationBusiness English商务英语理论与实务 高职高专 ppt 课件Situation 1 Introductory RemarksObjectives The Nature of BusinessBusiness EthicsBusiness StrategiesBusiness Environment商务英语理论与实务 高职高专 ppt 课件Task 1 Business NaturevObjectives1.Grasp the definition of business.2.Grasp the four factors of production and the relationships among them.商务英语理论与实务 高职高专 ppt 课件Task 1 Business NaturevI Pre-readingPair work:Discuss the following questions with your partner.1.What do you think are business activities?2.Why do people do business?3.Have you any experience in a certain business before?What kind of business is it?4.What do you think is the most important quality a businessman should have?5.What is the nature of business?商务英语理论与实务 高职高专 ppt 课件Task 1 Business NaturevII Case study of the task What Are Business Activities?In your daily life,usually you may make telephone calls;have your eyeglasses repaired;ride in a taxi;consult your doctor;deposit money in your savings account;buy a new bicycle tire;or advertise for your lost dog or your family issued checks to pay automobile insurance and electric bill;bought a rug and chairs;mailed a letter to order some books;paid the newsboy;hired a carpenter to repair a window frame;bought a United States savings bond at the bank;left a roll of film at the camera shop;had dinner at a restaurant.These are a kind of activities.But the following are another kind of activities:If you help a friend repair a car or paint his house,you would be working.商务英语理论与实务 高职高专 ppt 课件Task 1 Business NaturevQuestions:1.Which are business activities?2.Which are not business activities?3.How to tell business activities and non-business activities?商务英语理论与实务 高职高专 ppt 课件Task 1 Business NaturevIII Text The Definition of Business and Its Nature1.Business is the human activity related to material things.2.A business also called firm or an enterprise.商务英语理论与实务 高职高专 ppt 课件Task 1 Business Nature3.The etymology of business relates to the state of being busy either as an individual or society as a whole,doing commercially viable and profitable work.4.Business Studies5.In our study of business-four factors of production商务英语理论与实务 高职高专 ppt 课件Task 1 Business NatureA.landB.labourC.capitalD.entrepreneurship 6.Everyone connected with a business shares in the risks of the business.Task 1 Business NaturevNew Words and Expressionsrelate v.联系；涉及 construct v.构成finance v.理财；融资 stock n.usu.Pl.股份 bond n.有息债券；公债 Task 1 Business Natureinsurance n.保险 secure v.获得 capital n.资本merchandise v.买卖 accounting n.会计学distribute v.分发 entrepreneur n.企业家refer v.提及 Task 1 Business Natureyield v.出产extract v.取出 accomplish v.完成process v.（用计算机）处理 warehouse n.货仓initiate v.开始实施 innovative adj.革新的share n.股份 bankrupt adj.破产的creditor n.债权人 venture n.工作项目（尤指有风险的）profit n.利润Task 1 Business NaturevPhrases:relateto/with 将联系起来 refer to 提到，涉及be extracted from 从中提取 be responsible for 对负责；负责（某事）make of value 使某物更有价值 decide on 作出决定distribute to/among在中分发；分配Task 1 Business NaturevV Consolidating and Expanding Summarizing knowledge1.Definition of business:Business means the activities by which goods and services are provided and obtained for money payment.It is the activity of producing and distributing goods and services.2.Four factors of production:Land,Labor,Capital and EntrepreneurshipTask 1 Business Nature3 The relationship among these four factors:Land:It refers not only to a piece of real estate where we might build a factory,but it also means all the raw materials used for production.Labor:It is the use of mental or physical work to produce goods.Most labor changes raw materials into finished products and then distributes these to buyers.Capital:It includes all the things that workers use in production and distribution:tools,machines,and buildings such as factories and warehouses.Task 1 Business Nature Entrepreneurship:It puts together land,labor,and capital to make something of value.According to these,land,labor,and capital are three basic factors,while entrepreneurship is the core factor because it controls and directs the other three factors.Task 1 Business NatureReading material Basic Forms of Ownership1.Sole proprietorship2.Partnership 3.Corporation 4.Cooperative Task 1 Business Nature Practical training1.According to the following pictures,please describe something about business except the four factors of production.Task 1 Business NatureTask 1 Business NatureTask 1 Business NatureTask 1 Business NatureTask 1 Business Nature2.Pairwork:Role-playThe first round:Student A plays the role of an entrepreneur,while Student B,a journalist.Student A,imagine yourself to be a successful entrepreneur and now you are interviewed by the journalist.You should answer the following questions in English.Student B,put the following questions to Student A.1)What preparatory work would you do before starting your business?2)How would you finance your business activities if you dont have enough capital?Task 1 Business Nature 3)Which do you think is more productive nowadays,physical or mental labor?Why?4)What factors will you take into consideration when you are choosing a site to build your factory?5)What would you do to guarantee that your products are more competitive than your rivals?6)What do you think an entrepreneur should always be innovative?7)What measures do you take to guard against business risks?The second round:Student A and B exchange their roles.Task 1 Business Nature3.Analyze the case below and discuss the questions.A Godsend Mike Anderson had lived a simple life as a carpenter before he won 200,000 dollars in a sweepstakes last month.After paying tax and buying a car for his family,he still has more than 50,000 dollars left.His wife has asked him to use the money to set up a family business such as a grocery or laundry mat in the neighborhood.Their next door neighbor,Jim Anderson,who is an experienced plumber,has persuaded him to establish a partnership with him and provide home repair services to the neighborhood.Mikes brother-in-law does not like these ideas and has suggested that Mike buy a fast-food franchise because the risk of running a franchise is relatively smaller than that of setting up a new business.Allen Smith,Mikes best friend,however,has advised Mike to invest the money in blue-chip stocks so that while having another steady source of income as a shareholder,he can still live the quiet life he and his family have enjoyed so far.Questions:1)What factors are the most important in deciding on the forms of business?2)Which form do you suggest if Mike wants to set up a new business or buy an existing one?Task 1 Business Nature4.In this exercise,you will set up a business for yourself and run it using the concepts and principles you learned in this task.It is hoped that,through such exercise,you will have a better understanding of how these concepts are applied to the real business world.1)In which field will you set up your business?Explain your choice.2)Will your business be a certain kind of types of business,explain your decision.