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Ma MiaomiaoDouble Eleven-A Shopping CarnivalContentOrigin1Development2Advantages3Disadvantages4OriginSingles DayA E-commerce FestivalItemergedasastudenttraditioninthemid-1990s.TaobaobegantoholdthecommoditypromotiononNovember11,2009.DevelopmentAlibabastotalturnoverondouble11overtheyearsAdvantagesLowDiscountStimulateConsumptionIncreaseEmploymentOpportunityLowDiscountStimulateConsumptionIncreaseEmploymentOpportunityDisadvantagesFalseDiscountAndFakeIrrationalConsumptionALowMarketAfterEvery1111FalseDiscountAndFakeIrrationalConsumptionALowMarketAfterEvery1111ThankYou！
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