Ma MiaomiaoDouble Eleven-A Shopping CarnivalContentOrigin1Development2Advantages3Disadvantages4OriginSingles DayA E-commerce FestivalItemergedasastudenttraditioninthemid-1990s.TaobaobegantoholdthecommoditypromotiononNovember11,2009.DevelopmentAlibabastotalturnoverondouble11overtheyearsAdvantagesLowDiscountStimulateConsumptionIncreaseEmploymentOpportunityLowDiscountStimulateConsumptionIncreaseEmploymentOpportunityDisadvantagesFalseDiscountAndFakeIrrationalConsumptionALowMarketAfterEvery1111FalseDiscountAndFakeIrrationalConsumptionALowMarketAfterEvery1111ThankYou!