牛津译林版模块四.pptx

What is the usage of advertising?Do you like it?Why or why not?The city is in your hands.Do you know other forms of advertisements?Lets enjoy two video clipspublic service advertisementWhat do you want to say after watching it?Free talk1.Whats advertising?An advertisement provides information and uses persuasive _ and exciting _ to encourage people to _ or service or _ an idea.languageimagesbuy a productbelieve in2.Where can we find these ads?On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,in buses,etc.TV advertising billboard advertising 广告牌；告示牌 busadvertising Newspaper advertising Types of advertisements Commercial advertisements The aim/goal/purpose:To promote a product or service.Public service advertisements(PSAs)The aim/goal/purpose:To educate people about health,safety or any other problem which affects public welfare.社会福利社会福利Look at the four ads in the textbook.Try to answer these questions:What images can you see on each poster?What can you read on each poster?What does each advertisement try to tell us?This poster is a commercial advertisement.It offers the airline service.It uses“I love to fly with Oxlin Airlines.Poster 1This poster strikes us alot.It is trying to show us that the birds have nowhere else to build their nests.They have to build their nests in the sky because all the trees have been cut down.It sends us a serious warning and tells us that we should protect the environment from now on.Poster 2pollutionglobalwarmingThis poster is intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.This poster is targeting young people,especially girls,because they paymore attention to their appearance.It uses persuasive words“Shine that lasts for days”good adscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificantinstructiveinterestinginformative.excitingWhat makes a good advertisement?A“well-known”advertisement in ChinaJust do it.Impossible Is Nothing Adidas Is All In 阿迪达斯阿迪达斯 全倾全力全倾全力 没有不可能 如果你正从事所爱的事业，就请全倾全力 Good to the last dropObey your thirst 滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。（麦斯威尔咖啡）（麦斯威尔咖啡）服从你的渴望。（雪碧）服从你的渴望。（雪碧）There is less of it,but no less to it.大陆版：减小，却不减少。大陆版：减小，却不减少。香港版：小了，但没少了。香港版：小了，但没少了。台湾版：簡，而未減。台湾版：簡，而未減。More ads for you to discuss:Can you think about a good slogan for each ad?Protect water,Protect ourselves.What are advantages and disadvantages of advertisements?Advantages&disadvantages of ads.Advantages&disadvantages of ads.AdvantagesDisadvantages Provide information about latest products.Mislead customers or cheat them of money.Increase sales by repeated advertising.Give false or incorrect information.Cut costs of newspapers and make them cheaper.Take too much time or space on TV or newspapers.Make the public aware of social problems.Make teenagers want things that are bad for them.