营销管理材料图表总汇.pptx

GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDateGBUTtem1*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextTextGBUTtem2EXHIBIT TITLE*资料来源：GBUTtem3*资料来源：Unit of measureGBUTtem4TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureGBUTtem52X2 TOWER*资料来源：Unit of measureGBUTtem6PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING*资料来源：Unit of measureGBUTtem7StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measureGBUTtem8ARROW 3D*资料来源：Unit of measureGBUTtem9CUBES1 3D*资料来源：Unit of measureGBUTtem10CUBES2 3D*资料来源：Unit of measureGBUTtem11*FootnoteSource:CUBES3 3D*资料来源：Unit of measureGBUTtem12TextTextTextTextCUTOUT 3D*资料来源：Unit of measureGBUTtem13New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureGBUTtem14TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measureGBUTtem15TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of 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measureGBUTtem103TextTextUP&DOWN*资料来源：Unit of measureGBUTtem104CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measureGBUTtem105SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measureGBUTtem106The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measureGBUTtem107Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of 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Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measureGBUTtem111Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measureGBUTtem112Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measureGBUTtem113Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measureGBUTtem114Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measureGBUTtem1153.Create andpursue a 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5COST CURVE*资料来源：Unit of measureGBUTtem148ARROWS*资料来源：Unit of measureGBUTtem149This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.DISCLAIMERS CLIENT*资料来源：Unit of measureGBUTtem150This report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside McKinsey&Company.If you are not the intended recipient of this report,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measureGBUTtem151This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measur