1、Fundamentals of Business English第1页基础商务英语教材:新编剑桥商务英语(初级)学生用书(第三版)Rolf Cook and Mara Pedretti 经济科学出版社教师:李娟 讲师 衡阳师范学院外语系 Email: 第2页Pre-course Qs:vWhat is business?vWhat is business English?vWhat is BEC?第3页vthe activity of making money by producing or buying and selling goods,or providing servicesWhat
2、is Business?What is Business?第4页v1.Business English is English language especially related to international trade.Many non-native English speakers study the subject with the goal of doing business with English-speaking countries,or with companies located outside the Anglosphere but which nonetheless
3、 use English as a shared language or lingua franca.source:http:/en.wikipedia.org/wiki/Business_EnglishWhat is Business What is Business English?English?第5页What is Business What is Business English?English?v2.Business 2.Business English is the English is the English used in English used in internatio
4、nal international business business activities,activities,including:including:International Trade,Finance,Banking,Accounting,Delivery,Transportation,Logistics,Economy,Insurance,Management,MarketingService第6页What is BEC?vv The Cambridge Business English Certificate is an international Business Englis
5、h examination.It was introduced by the University of Cambridge Local Examinations Syndicate in Europe in 1998.BEC offers a language qualification for learners who use,or will need to use,English for their work.vBEC is a practical examination that focuses on English in business-related situations.The
6、re is little focus on grammar in the examination.The major emphasis is on the use of language skills:reading,writing,listening and speaking.Each accounts as 25%of the total mark.第7页英国剑桥大学是一所世界闻名高等学府,剑桥大学考试委员英国剑桥大学是一所世界闻名高等学府,剑桥大学考试委员会为其下属机构,该委员会所提供英语作为外国语(会为其下属机构,该委员会所提供英语作为外国语(EFL)系列考试取得世界各国认可,被用于入
7、学、就业等各种用途。系列考试取得世界各国认可,被用于入学、就业等各种用途。当前该委员会在世界一百多个国家设有考点,每年参加该系当前该委员会在世界一百多个国家设有考点,每年参加该系列考试有一百多万人。列考试有一百多万人。中国教育部考试中心是我国国家级教育考试主管部门,中国教育部考试中心是我国国家级教育考试主管部门,负责负担各项国家级教育考试并受教育部委托代办海外机构负责负担各项国家级教育考试并受教育部委托代办海外机构在我国举行各类教育考试。在我国举行各类教育考试。商务英语证书考试(商务英语证书考试(BEC)由中英双方合办。英国剑桥)由中英双方合办。英国剑桥大学考试委员会负责命题,阅卷,颁发证书。
8、中国教育部考大学考试委员会负责命题,阅卷,颁发证书。中国教育部考试中心负责报名、印制试卷和组织考试。试中心负责报名、印制试卷和组织考试。BEC第8页BECBEC考试考试等级怎样要求?考试考试等级怎样要求?BECBEC共分三个等级:共分三个等级:BECBEC初级(初级(BEC Preliminary LevelBEC Preliminary Level,缩,缩略为略为 BEC Pre.BEC Pre.),),BECBEC中级(中级(BEC Vantage LevelBEC Vantage Level,缩略为,缩略为 BEC BEC Van.Van.),),BECBEC高级(高级(BEC High
9、er LevelBEC Higher Level,缩略为,缩略为 BEC Hi.BEC Hi.)。以)。以前分别称作前分别称作BEC1BEC1,BEC2BEC2和和BEC3BEC3。考生可依据自己英语水平自由。考生可依据自己英语水平自由选择对应级别报考。选择对应级别报考。第9页 BEC考试相关网站vhttp:/ vhttp:/ vFor more information about BEC,refer to your book on page 14第10页商务英语学习相关网站v商业周刊商业周刊 http:/ http:/ v财富财富 http:/ http:/v福布斯福布斯 http:/v企业
10、家企业家 http:/ 第11页You will learn from this lecture:Everything has a rule:vHow to talk,vHow to write,vHow to listen,vHow to behaveIn business circumstance第12页 Business topic 1.1 World of workModule 1第13页New words and expressionsvbusiness n.工商企业;商行;商业工商企业;商行;商业vtechnique n.技巧,技能技巧,技能vcross-cultural adj.
11、跨文化跨文化vInternet n.英特网,国际互联网英特网,国际互联网vpresentation n.口头汇报,陈说,叙述口头汇报,陈说,叙述vpublic speaking 演说,演讲演说,演讲vconsultant n.顾问顾问vconsultancy n.咨询企业咨询企业vrun vt.创办(课程创办(课程/讲习班)讲习班)vone-to-one 一对一一对一vaccredited adj.公认公认vmotivational adj.激发主动性,激发主动性,vclient n.客户客户第14页ventertaining adj.有趣,使人愉快,有趣,使人愉快,vprofessional
12、 adj.专业,职业专业,职业vinvolve vt.包含、需要、使成为必要部分包含、需要、使成为必要部分vresponsibility n.责任,所负责事情责任,所负责事情vbe responsible for sb./sth.对某人对某人/某事负责某事负责vtitle n.头衔,职称头衔,职称vsample n.样品样品 试用产品试用产品vaccount n.账目,账户账目,账户 vcorrespondence n.(来往)信件(来往)信件vbadge n.徽章徽章videntify vt.发觉,确定发觉,确定vworkshop n.研讨会,讲习班研讨会,讲习班第15页vcatering
13、service 餐饮服务餐饮服务vMD managing director 缩写,总经理,执行董事缩写,总经理,执行董事vgadget n.小巧器械,小玩意儿小巧器械,小玩意儿vinterior adj.车内产品,内部装饰车内产品,内部装饰vmemo n.备忘录,便条,便笺备忘录,便条,便笺velectrical appliances 电器,家用电器电器,家用电器vship vt.运输运输vpower point 电子版幻灯片电子版幻灯片vbonus n.奖金奖金vcatalogue n.产品目录产品目录vpositive adj.主动乐观主动乐观vpresence n.仪态,风度,风采仪态,
14、风度,风采vdiary n.记事簿记事簿vAthens n.雅典(希腊首都)雅典(希腊首都)第16页ReadingGrammarSpeakingTraining and workshopsWork-life balance1.1 World 1.1 World of workof workListeningWhat does your job involve?The present simple&Adverbs and expressions of frequency1.1 World of work第17页Training and workshopsvWarm-up Q:Have you e
15、ver attended any training courses?ReadingTRAININGJ&C第18页TRAININGMODULE I BUSSINESS TOPIC1.1World of workREADINGTraining and workshopsIJ&C Training is a company providing training for other businesses.Look at the courses J&C Training offers and tick the ones that you find interesting.Compare with a p
16、artner and explain why the courses interest you.Selling techniquesCross-cultural communicationBusiness English intensive coursesHow to set up a businessthrough the internetTeam buildingPublic speakingHow to deal with difficult customersHow to give effective presentationsHealth and safety in the work
17、placeSpeed reading and memorysupertraining1.1READING1.1READING1.1READING1.1TRAININGJ&CMODULE I BUSSINESS TOPIC第19页“对对感兴趣感兴趣”惯用表示法惯用表示法vsb.is interested in sth./sth.interests sb./sb.finds sth.interestingvsth.appeals to sb./sth.is appealing to sb./sb finds sth.appealingvsb.is attracted by sth./sth.att
18、racts sb./sth.is attractive to sb.第20页Match the jobs(1-4)with their definitions(A-D)2 21 an author2 a speaker3a trainer4a consultantA someone who talks at public eventB someone who helps people to improve at a sport,skill or school subjectC someone who advises people on a particular subjectD someone
19、 who writes books or articles(D)(A)(B)(C)MODULE I.I BUSSINESS TOPIC第21页3 3Read this profile about the owner of J&C and fill the gaps with the jobs in exercise 2.TRAININGJ&C-About us-About usJ&C is a training consultancy for personal and professional development in the workplace.It is based in Oxford
20、 and it is run by Janet Coyte.Janet is an experienced teacher and(1)_.She runs courses and workshops for companies and universities.As a(2)_,she helps business people overcome difficulties.She sometimes gives one-to-one sessions on the phone or via email.trainerconsultantShe is the(3)_of several boo
21、ks,and she writes articles on public speaking and presentation skills.Janet is also an internationally accredited public(4)_,and she gives motivational talks around the world.Clients of J&C say that their courses are entertaining,professional and very practical.authorspeakerMODULE I.I BUSSINESS TOPI
22、C第22页4 41I want to study business English,but I cant travel to Oxford.()2Our university department needs some IT training.Can you help?()3I want to give a speech at my brothers wedding.()4Id like some help with writing a novel.()5Our company would like some information on team-building weekends.()Re
23、ad the five sentences from emails sent to J&C Training.Which requests can J&C help with?YesNoNoYesYesMODULE I.I BUSSINESS TOPIC第23页Background 背景知识背景知识 Different Types of Training第24页Background 背景知识背景知识 Different Types of Training第25页LISTENINGJob titles What does your job involve?5Five people from di
24、fferent companies are attending a J&C workshop on public speaking.Match their job titles(1-5)with their responsibilities(A-E).Write the correct letter A-E for each job.Responsibilities1Chief financial officer(CFO)_ 2 Management consultant _23 Personal assistant(PA)_ 4 Quality manager _35 sales repre
25、sentative(rep)_A visits customers,leaves samples and supports the customer services department.B is responsible for testing new products and deal with customers complaints.C interviews clients and gives them advice.D is responsible for the companys accounts,and controls money coming in and going out
26、.E organises meetings and deals with correspondence.ABCDEMODULE I.I BUSSINESS TOPIC第26页第27页Complete the sentences with the present simple form of the verbs in brackets.MODULE I.I BUSSINESS TOPIC1 What _ your company _?(produce)It _ electrical appliances.(make)2 How many people _you _?(employ)We _ 1,
27、200 employees.(have)3 _ you _ your goods aboard?(export)Yes,we do.We _ all over Europe.(ship)4 How often _ you _ staff meetings?(have)Once or twice a month.We _ them every week.(not hold)5 What time _ the meetings _?(start)They usually _ at 11 oclock.(begin)6 _ Peta _ you with your work?(help)Yes,sh
28、e does,but she _ a lot of time.(not have)1 1doesdoesmakesmakesshipshipproduceproducedodoemployemployexportexportDoDododohavehavedont holddont holddo startdo startbeginbeginDoes helpDoes helpdoesnt havedoesnt havehavehaveMODULE I.I BUSSINESS TOPICGRAMMARThe present simple1 1第28页MODULE I.I BUSSINESS T
29、OPICGRAMMARAdverbs and expressions of frequencyWe often use these adverbs of frequency with the present simple:always usually often sometimes rarely neverAdverbs of frequency usually go:before most verbs She often prepares Power Point presentations.after the verb be He is never late.We also use expr
30、essions such as once a week,twice a month,every Monday,on Thursdays.These usually go at the end of the sentences.We have a staff meeting every Monday/on Mondays/once a week.第29页MODULE I.I BUSSINESS TOPICPut the words in the correct order to make sentences.1 meetings/month/we/every/have/two_2 Decembe
31、r/bonus/always/in/gets/a/he_3 rarely/complaints/we/receive/any_4 produce/catalogue/year/every/new/we/a_5 she/schedule/behind/is/never_2We have two meetings every month.He always gets a bonus in December.We rarely receive any complaints.We produce a new catalogue every year.She is never behind schedu
32、le.第30页Exam SuccessIn Part Two of the Speaking,you will give a short presentation.There are two topics and you have to choose one of them.The heading on the topic sheet is What is important when?MODULE I.I BUSSINESS TOPIC4 Work in pairs.Student A:Interview your partner using the questionnaire above.
33、Student B:Give as much information as you can.A:Do you plan your days activities?B:Yes,I usually plan my days activities the night before.I write appointments in my diary.A:How often do you see your friends?B:I see them once a week.We have supper together every Friday night.5 Work in pairs.What things are important in maintaining a work-life balance?第31页Assignmentv1,Prepare new words and expressions for next week(see Wordlist 1.2)v2,Find at least 5 job titles in both Chinese and English and tell the corresponding responsibilitiesv3,Do exam exercises on the book v4,Do exercise 1 on page 10第32页