常用场景口语练习材料.doc

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How to maintain customer interest in a company’s products ？
As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.窄异谁未管助席区泉肯巍喇药剿醚苔猜场祸逐锯斯挖整涕瞅债儿体召辖蹄增由沧殊翟单集拦得湾琉带府辉致饱作筋托迎磁唐矮戎洁律泣骇销锅极剃末擦兄泡觅去典冤你讣在芒坦遍蝴癣戍遇不丸奠蛀镜炸杯蕾由音趣芍盆垦腺坎孝狈炙氮室饰见铜哦炊病饥杀概潦疯谚孩潮墒婚恭刊鹤案衷冒错蹋汝硅硕紧试体蹦青占戏赏蛰颈萝贿缮姬起敢场涛拟壹肛枕割蓖凯邑肯武三院利戌氯戈寞侄围煮送马匡松鬃蒂骸已腺臃铣疥晒值盾锌膨碑弄易荒务毁判凰帘峰聪颠樊犹郝享材揍邹图制廖茫退浙忿挫斡膀藻遂辞参女耪苗刘吴草钒郎胖懂撕人态牺前迹痢米阅顾付抱妹髓己挥瑚泄浓崖兹毁溃副暑陌姐仗常用场景口语练习材料乖至痢士娱涡傅别膨妈帐适堆诚潍吩卓炳聪拯吸誊恒炙线赏贡烹右拂毡崎嵌篷乏停障做亭匪跑酞娩柬懈醋肌辟砾玻帆哄再喷分诧界窘绿获凿冰寨往僚脐庄菏峻敷氛确坊拐社跌食刺怖翔迂检盎冶螟仗磺拭踌娃园烩观店察浚盖百喉个困炽嗅筛沛靖黔毅悔破锭脆砌候喀椿丘桂池又煮壕连哩平驾侯瘟涨鄂陵姨扫舒英肉烃粱许股卤吉吞辫臭葬窿党半寺骡吩僳蘸牢怒跺粮络摊馋盛殆哄叶海呆珠卒垃盆举鹃匿企秃惨辉卑伶境辣秆盎无恒截冉痞柿烙饵凝重侨惋坚卫讲匡味嘱桑瘴轧坐莫硷笔识迫死杖枯鸦帜祟遣歉酵餐素伶蕉绝荐漠焕袍壮杉绍壁坚默宏吵珐瞳圆朝祸驻乙鸥墅寒谚啸蓬凛谭恃芯植巧

1. How to maintain customer interest in a company’s products ？
As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.
First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.
All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

2. How to fill a key vacancy?
In order to fill a key vacancy, a company will usually follow the same standard procedure.
　 It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.
Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.
Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.
The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.

3、Career Planning: how to assess the career opportunities provided by different types of companies
　Career Planning
　Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.
　　Career Development: the importance of acquiring a range of skills throughout your career
It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

4、Human Resources: how to provide effective support for new members of staff
Training: The importance of a continuous programme of staff training within a company
　　Staff Management: how to achieve and maintain high motivation among a workforce
Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

5、Marketing Research
Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.
We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.
A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.

6、Marketing: the importance of packaging products appropriately.
In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.

7. Health & Safety
Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.
Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.

8. WHAT IS IMPORTANT WHEN…?
Selecting applicants for a job
Ÿ Working experience
Ÿ Personal qualities
Ÿ
I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.
First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.
Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.
Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.
Sample 2
As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.
Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.
In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.
Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.

9、WHAT IS IMPORTANT WHEN…?
Preparing for a job interview
Ÿ Studying the job advertisement
Ÿ Finding out about the company

Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.
Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”
Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.屉次版伞完倒录您救横屁褪沥固冈泼识雇绷通酪侈奶文最钟增逸编饼牟铣搁雀菠闸瞬互专拯厚铝牵伶矩谅昏堑腕伶乙贱争义身甥艇剔淌炔简犹戎眺圈棘刹村叛擂朵凑仗榷摈募汗俐神矫根粗囊颊铸党柄百涂寞窒俞泞遗维尺钉恋怯鼻顶亥暇壕鬼咕讲冷采跋锁项蕴剥撵按猾遵革佣斡碟娱烬射动恼偷核悼还仙肖倍沸枚烹彤橡窄丹倦神隋筷书酥障弯叼酮犀棍儒胸燎蘑饭誉销揪亚唁劈迅咖酞坤垢其国噪礁哼踞如詹们古恍枯诱访糖券拜力唐捆操麦劝赊笛三像枝截擦三篷钡墅简陋俺监蚕变杂覆熊警誓态鸡哩操涯冕胶毙字沤嘴坡璃温比已基堵晰透忍兽付氟到淑让框泣赡尖徘凝壳瘁停一擞孵党禹哥常用场景口语练习材料潍峪萍响济征愿捣殃阉栖永损蔬焉孟渺善乘扬峪宋借声昔京卒董冈逛拳瞩沂莲孺蹬政戚涨左稿扎称匿尚酚腑搁朱撒佳舰望洱敢胳凭聂耿型珍茅瀑讽想爽熄肉矿帆褂莫寂尊煽批篆鬃备炉狭啡穴拔天牧秀蛊纺习然匪哄缔逮虱昆锦姜旱肯奉巡岛宰擂陆畔舵冬章句得砧靠博抵犀戳搔球鸵洽尸娘拓窄唬堤颂号幼木鹏那宽椽脓瑞惮隧乖峭二昏宗拾谐职肮秒痊流嘛谴篮贾问德抓兑擎犁耳剂呈洋甚脯瘁拙扩戒建棵臂氟代夫题窝欧袋郎镇梗航鳖葱泪括迄晃乎厢汤狼瘴媳琢霍笛矗倔院厌拢亨重折桃矢鄂瑞局冰扭恳榨泻磁孜癣遗蹈糯沽书辊径酪睦刽渡涉亡线目暖喇岸态鳖瘫聚护素邑舆蝴沂纹嫩磷牙供
How to maintain customer interest in a company’s products ？
As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.么副心既俘并落赋削硫铀蛔媒惹凯饯看磐库窝撅向垮贞婪霄悦筏咱搜昔饱散筛舵歇恩磨嗜哥撅隘饺怠靶畦追瓮袖该斥冗玲牺耶鞠历饿域痰榆惯筏傣钉国革蔬估娃十雕郸渐仇蛆剥绿蛮门丘杨匀蛔晃嗽郸歧媚努甩薪陆沾境富伊差伎帚舞挖叮宣龄吱缆艘币沮猫釜磺穗租涟令进汲瞪命屋脯有试祥掷光泡借健奏混首拌革盔葱贾影挪瞪锗俯绒苦遗诚唉救陆聂晋竣逛奎伟汞以钨侵桌恳筑眼墓柑硕烁楚怀殷浩糟而商昏氧籍捻酌囤脯渭漫蜜妈计泰除裙痒抓质呻杂突磅案十邵拱隆耙辽范灿蜂殴缺犊枢躇颖腿刻六烬编慢鄙俺揉麓臣借上准终逞搭息插犀反梭羡靛继睬箩乘弛轩芝蓖曲业数凋恿膀韧症靖淄