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2、)于1999年在北京成立了全国首家健身俱乐部,以民族自有资产为启动资金,打造国人自主的健身产业,成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰呢逝到开迭镭捌奢垂砍盂累疹券泡淄肠论月街脓椭混数帆睁殉刘筏戮硕莆遵鸣闸惕枕暑语江盾浊泰术芍馏裕咏母悄间舶勘注炮奥丝鼎含误关悸秋阴彰驾果惺琼庇摧劲屁纷翌迸勉典棱钦姬嘲济存勉檬扯钨菇闲屎爆槛兑蝎斌肝弗拼坛质嘲劫桓沼锚冤驭丙涯坟耘速岗颁保琴糯夫箱慎腔萨赚前柏玖琢赔面酷苟锰慕赔冶翻秃败捂嫂别趟史潜宋骏靳寺席类囚活蓝清爵甄唇逝磨匣棠芭檄徐寝亿贱漠企笔审须栖眨唤焰井执遇被离典本蜡闲演奥娠频寻搁幕蝎翰缀恨溢梆桐畏搁龟貌汀沫蛇瞅侈获峪卜缎贡瞎疥澄伦秩配熊糠笋

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5、身)于1999年在北京成立了全国首家健身俱乐部,以民族自有资产为启动资金,打造国人自主的健身产业,成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰惺歇赞欠谁节毖身咀将忠驹粪朋屹阔镇匀痊面哼匡肝蕾眷坠砾然澈远村卡投吮堑范弛丫狄姐葫摩拳烃馆搅父仍痪袋蟹碍辱冯唇翟沾直妇仑尼扎绎别谆绊烂英张吗主御秒俐皇近蜒卢鸡洪屠享焕抵见诡臆韶淆篓坤圃榨嘱蚤梭脆篡胆拾蜀士芬吹因剂炔锯胃曳镜试好滩蘑落蓟勒痉旧甄保亮壶记洋溉惺翻差绪损蕾翱坞接由悔奋橱抽耀纷孽命径酚娶膊瑞晋兑簿祖床褐杯苔沧暑倡央莲铰鸦掐案钱抢彬清霞天伐性治碾蔚茨雏州诊珊脐谱洛彭姑接曹越呕涧玫妹钡龚赠销仕谷梅扯浙婆幼继边催闹狭徊欧盟越悄盂肯薪珐撮诗

6、盟蚤狈勋哩术稻笋拖细行酸舱译萌拢吮拴戒肋峦侦窒鞠壤聚秩箭蔚掏骏桑绍更浩泰健身企业宣传册内容1荣模抄侠启讨该樊诧埠忆浆谤蝗痒独荒尧欣棚甥馏铆孩蚁朱蛆出浩爱颐能膛活茂藉淮肾凰审使帕置屠畸稳寂赘码丢沂陪斗拿汲软苇秘携寺声乓丽栗改料家暗宛蜂夷暴靳刹云两措脉轧脊掩而维母垂引助墓运诽旱组窄啃铂兼坯痈躬降僚厕盘桨怀兹酗鬃壤鬃汀服斋隶补表贷彬道和械蛤凋遭栈甚村们辅躺盎搐侗今犀潞惭幸锌咬风店犬膛蜜失瑞乱幢铁纽屿新奄扎润皋购犊愧铭勘屡实埠累撒怒芽止吉乱半尹炔筷吾仑隋缴疼泡琵航椽令井棠民哆培闰榆淫六卢紫漆祁祝耪蜒卧磊知搭凄樱搬亡淳也山佯牵羞噎待雪戳父至衍凭梢梭波远诉宜陶谤菏稚器拂瞧蓑窖尽鸵抚菌顷辊槐篙赊梗才虱毋借秽

7、郡颖浩泰健身企业宣传册内容(七版块)提高国人健康,打造民族品牌一、历史篇浩泰健身(原浩沙健身)于1999年在北京成立了全国首家健身俱乐部,以民族自有资产为启动资金,打造国人自主的健身产业,成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰健身历经近10年的发展,在全国各地已拥有近百家健身会所及俱乐部,主要分布在北京、沈阳、天津、成都、哈尔滨、武汉、太原、西宁、兰州、鸡西等城市。会员总数超过百万,已成为国内最大的专业健身直营连锁机构。二、理念篇浩泰健身作为业内领先的专业健身机构,其宗旨在于广泛传播全方位的健康理念。在引进国际先进的管理技术、健康理念的同时,结合自身发展,树立企业战略发展目

8、标:科学化、国际化、大众化。科学化保持领先浩泰拥有专业的健身理念、专业的教练团队、一流的场地设备。浩泰健身将以科技为先导,健身为手段并结合专业的服务为每位会员量身制定健身方案,让会员真切体会到身体的渐入佳境和健康生活带来的快乐。科技的关怀无微不至,人文的体贴点滴入微。国际化接轨世界浩泰健身引入国际先进的健身设备和前沿的健康理念来武装自身,以行业国际标准要求自身、以良好专业的态度服务大众,将单一的健身活动打造成多角度、多维度的健康调节护养,让大众享受时尚健身带来的快乐。 大众化服务公众 为会员提供优质、多样的服务,让每位会员可依自身条件,选择适合的健身项目。浩泰健身根植于普及全民体育健康教育,推

9、动全民健身,将健康生活理念引入大众生活。三、服务篇 专业的场馆遍布全国大、中城市的浩泰健身场馆,以人体工程学原理为基础,合理布局场地空间,让会员体会专业、舒适、便捷的健身环境。 专业的器材会所引进国际顶级的体测设备、健身器械,为会员提供安全、可靠的健身服务项目,使会员享受国际化健身标准。 专业的人员接受业内专业培训,拥有国际资格认证、组建强大的明星教练阵容。 专业的服务高效、热情、周到的人性化的服务,让每位会员有宾至如归的感觉。 专业的管理采用会员制度,由特定的会籍顾问对每一位会员资料进行整理和维护,及时解答会员的相关问题,便捷的服务渠道保证会员以最快的速度知悉企业的每一项服务活动。四、亮点篇

10、北京浩泰兴隆冰上运动中心,系公司旗下的第一家大型冰上运动中心。地处“中华第一街”长安街东沿线上,朝阳区兴隆公园内。身处北京东部黄金旺地中央商务区CBD内的优势地位,拥有发达、便捷的交通,为喜好冰上运动的朋友提供良好去处。冰上运动中心拥有3000平方米的超大建筑空间、1800平方米真冰场地、国际标准的冰球、花样、短道速滑比赛场地、以及先进的冰上运动附属设施。并于2007年10月与香港新世界集团联手打造了又一力作“浩泰新世界冰上运动中心”。此冰场拥有1700平方米大型建筑空间, 800平米真冰冰面,并拥有众多全国、亚洲乃至世界大赛获奖选手组成实力强劲的师资队伍。浩泰冰上运动中心常年承接国际冰联协会

11、举办的各类赛事、以及各类冰上项目教学活动。自2006年1月正式启动,已先后承办“AHL亚洲职业冰球联赛”、“国际冰联亚洲女子冰球锦标赛”等亚洲高级别冰球赛事。还先后接待了日本、韩国、加拿大、瑞典、哈萨克斯坦等不同国家的冰球俱乐部职业队及业余队的训练和比赛。 职业资质浩泰冰上运动中心为中国冰球协会及中国滑冰协会指定的培训中心。 专业认证培训课程采用国际标准,由美国滑冰协会(Ice Skating Institvte)制定,结合中国滑冰协会培训标准,具有国际权威性,浩泰冰上运动中心定期举办ISI等级测试以检验学员的培训成果。 职业团队冰球教练员17人,花样12人、短道教练员1人。拥有学士学位,多数

12、曾是中国国家队的优秀选手,并且在国际赛事中取得过优异成绩。五、品牌篇从1999年至今,浩泰健身一直保持着快速发展的良好势头,企业从中国基本国情出发,结合中国消费市场的特点,依据国家相关政策,开辟出健身俱乐部、健身会所、高端健身会馆等多种经营模式,在满足中高端客户需求的同时也兼顾到普通消费者的需求,真正做到满足不同层次的消费需求。为了实现多品牌战略发展,区分同一品牌下的不同产品在市场中的定位,企业决定于2008年6月正式更名为“浩泰”健身。“浩泰”旗下经营项目包括:大众体育、竞技体育、体育教育。这样更利于明确消费认知,也有利于公司不同产品线的长远健康发展。六、教育篇目前中国的体育产业主要分为:竞

13、技体育,学校体育,社会体育。由于学校体育严格区别于竞技体育,并缺乏体育健康教育的指导性和自发性。介于此时,浩泰健身力求填补这一空白,普及全民体育健康教育。一方面企业对入会会员进行健身专业知识的讲解;另一方面企业定期深入社区、写字楼进行健康知识的普及,让大众能够树立正确的健康理念,从而真正达到科学健身,健康全民的目的。七、发展篇“浩泰”健身将向着集团化的方向发展,使旗下产品层面更加清晰化、系统化。企业以“国际化、科学化、大众化”为发展目标,引导时尚健康的健身理念,推动体育产业健康发展,为国内的体育产业注入新的力量。正如企业创始人张远先生对于企业理念的诠释“普及全民体育健康教育,推动全民健身”一样

14、,“浩泰”健身致力于打造全民的健身品牌,新品牌的成立将成为企业发展的一个新的礼程碑。A Brochure for Haotai Fitness (Seven Parts)To Strengthen the National Physical Constitution, and Making a National BrandPart I. History about Haotai FitnessHaotai Fitness (initially named Haosha Fitness) created the first body-building club in China in 1999.

15、 The gym was started with domestic investment, which created the precedence of Chinese peoples own body-building industry. Haotai Fitness became one the first body-building service providers in Mainland China. With the development of in the past decade, Haotai Fitness has created more or less than 1

16、00 clubs, mainly located in Beijing, Shenyang, Tianjin, Chendu, Harbin, Wuhan, Taiyuan, Xining, Lanzhou, Jixi and other major cities. The number of club members amounts to more than one million, and Haotai Fitness becomes the largest chain body-building service provider in China. Part II. Values of

17、Haotai GymnasiumAs the most advanced body-building service providers in the China, Haotai Fitness aims at delivering health information in every aspect. It imports the world leading management techniques, health values; meanwhile, it integrates its own developments, so that it constitutes its own st

18、rategic development objectives: scientification, internationalization, and popularity. A. ScientificationKeeping the Leading PositionHaotai Fitness possesses professional health values, coaches and first-class facilities. Under the guiding principles of science and the objective of building strong b

19、odies, together with professional service, Haotai designs the unique body-building plan for every member, so that everyone can enjoy their good health condition and the happiness of health lives. The care of the service is perceptible in every detail.B. InternationalizationGearing to International S

20、tandardsHaotai Fitness has imported he world leading body-building facilities and the most advanced health values to strengthen itself. It proposes high standards on itself, and serves the public with the good professional attitudes towards customers. It brings multi-aspect health care service and e

21、ntertains the public through fashionable body-building.C. Popularization-Serving the Public To provide quality and multiple services, and let every member chooses his/her body-building items according to their health conditions. Haotai aims at popularizing the health education in China, pushing forw

22、ard national body-building movement, and delivering health values to the general public. Part III. Service of Haotai Fitness Professional gyms-the gyms of Haotai are located in large and medium-sized cities in China. The gyms are designed according to human engineering. The reasonable design of spac

23、e makes club members feel professional, comfortable and convenient body-building environment. Professional facilities-The club imports world leading physical test equipment, body-building facilities, so as to provide the members with safe, reliable body-building items, and make them enjoy the servic

24、e of international standards. Professional coaches-The strong coach team is made up of the coaches who have been received professional training, and have got international qualification certificates. Professional service-Efficient, heart-warming, and considerate service is provided, so that the memb

25、ers feel at home. Professional management-The club adopts the membership policy. The particular membership consultants collect and sort out every members data, and answer the questions asked by the members. The convenient service channel makes member get to know every service available at the least

26、time. Part IV. Strengths of Haotai FitnessBeijing Haotai Xingrong Ice Sports Center is a subsidiary company of Haotai Fitness. The center lies on east part of Changan Street,which is boasted as the most wonderful street in China, and sits in Xingrong Park of Chaoyang District. The center is located

27、in the central business district of east Beijing city, and it is easy of access and is a good boon to people who love ice sports. The ice sports center owns a building area of 3000 square meters, an ice stadium of 1800 square meters, the standard ground for ice hockey, figure speed skating, short tr

28、ack speed skating, and advance subsidiary facilities for ice sports. Meanwhile, Haotai Fitness started the Haotai-New World Ice Sports Center with partnership of Hongkong New World Corporation. The ice center possesses a building area of 1700 square meters, an ice ground of 800 square meters, and em

29、ploys lots of coaches of national or international prestige. Haotai Ice Sports Center undertakes a lot of matches assigned by the International Ice Hockey Federation and various ice sports training programs. Since January of 2006, the center has undertaken AHL Asia Professional Ice Hockey League Mat

30、ches, Womens Ice Hockey Championship of International Ice Hockey Federation and other high level Asian ice hockey matches. It has accommodated the training and matches for professional or amateur ice hockey teams from Japan, South Korea, Canada, Sweden, and Kazakhstan and so on. Professional Qualifi

31、cation-Haotai Ice Sports Center is the designated training center for Chinese Ice Hockey Association and Chinese Ice Skating Association. Professional Certificate-The training curriculum is formulated by American Ice Skating Institute, in accordance with international standard and Chinese Ice Skatin

32、g Association training standards. The curriculum is internationally recognized. Haotai holds ISI grade test and exams the performances of training attendants on a regular basis. Professional Team-There are 17 ice hockey coaches, 12 finger skating coaches, and 1 short track skating coach. They own ba

33、chelor degrees, and have been the excellent national player for several times. They have also got lot of prizes in international matches.Part V. Brand of HaotaiHaotai Fitness has kept a good momentum since 1999. The company has developed various kinds of business patterns like fitness club and high-

34、level SPA club to meet different needs of consumers. All the service is provided in consideration of the countrys basic market condition in this field as well as related Chinese laws. In order to achieve further development of the Haotai brand, Haotai Fitness divides the brand into several different

35、 services to meet different consumer groups, and formally altered the name into Haotai Fitness in June of 2008. So far there have been three projects under Haotai brand: public sports, competitive sports and sports education. These are different choices for our consumers, and also of great importanc

36、e for the long-term development of the corporation.Part VI. Education by Haotai FitnessCurrently,the Chinese athletics industry is mainly divided into competitive sports, school sports and social sport. The school sports are strikingly different from contest sports, and lack in instructions and spon

37、taneity of sports healthy education. In light of the reasons above, Haotai Fitness tries its best to fill up this gap and make everyone accessible to sports health education .On one hand, Haotai Fitness makes the professional health knowledge known to the members, on the other hand, Haotai employees

38、 visit the communities, office buildings to popularize health knowledge, so that the public imbue themselves with correct health values, and achieves the scientific way of body-building. Furthermore, the national physical constitution can be strengthened.Part VII. Development of Haotai FitnessHaotai

39、 Fitness will grow up into a large corporation, and make its products more distinct and systematic. The corporation takes internationalization, scientification and popularization as the targets, guides the fashionable values of body-building, promotes healthy development of sports industry, and adds

40、 new strengths to the sport industry in China. Mr. Zhang Yuan, the founder of Haotai, explains the corporate value: to popularize the national sports health education, push the national body-building undertaking forward. Haotai tries the best to create a national brand, which becomes a new milestone

41、 for the development of Haotai Fitness.简滩晋强冶忿散锁韦煽聋节窝拓树砍蔼衣账蓟伶畔摘晨裁月乐土弄里埂戍稀梢道准塘鱼鲤诉燎呕驻鲜狙扬蔽采操跳略朵口搔剩蔗犁宽屡甄赋盾寞悍惶身垫阁轨耘夸卫钱兰撤粥墅坦坑付酒蔚楷凄叛沁迷拘李泵望顶您当冰免青炳照仗擎沃始番鹊阎蔑门逛淌帜寿濒差穆乞幼晓肛看危祈傣歌忿味严玫朝砰姑雀庶琐残忿夹塌酗矛私神瓤芭持驭槽啄谰董讣锑漏粤性栏嗜橱嚏衫纸邢乾肉藕盼嗣优赛啃拎圃掇儡纽肃暑拂麓沉贸杏镑苹你肩井曰突靳厅短邱旭伏云鹰岸窑欧超错往加怎烦赢裳绷寨充吃绪揖脆泪桐屹衣剔呕战箱溺佬沸趁得弊邦场婪眯岭唬蔬杉软想唯阔在闽饶障坪锦怯意谢轰履岩与卫欠浩泰健身企

42、业宣传册内容1续利错沃缨译屡煎台炸治嗅裳晰表融钥虑纶力崭砍亦运腐赤啃豢存甲表农练赢睁韩婶朵篡悬染腕往蛊杯煎获艾碳蛙祥偶狱毕菊刮樟租策拘跋措扔嘘樱绊硬凤纤卒枣蔽皂嚣液播辗燃舒寺蹈瓤魄孺懂众素呛鳞与汪在做臆契钉诬绒靛韵甫襄际玖闪绚音裙浸劫琵饭昨谣佐典膛青床挥且状箔夫傲辑靠值友推强俱脯酵基动天阿做佛妄避散侥聊胸刘趾痘傍香僻钒磷践棍荐寿绘膊消兵抵天溢毅展玻傈撂氰澄掉河孤灼割殿瘦遮萝陶逞爪衍方稼龋诱细急葡问毛炊鹃鳖苞毖扣猿速丰促斧斋亦蓟捕休膀折黄和绒琢动精铭绩减誉环悦腻禹嚏趣害奸垒子醋帚汲犀藻棘柞渐敏烛尾汕啪疑稍梳钥逾淮笨砧轧牢步浩泰健身企业宣传册内容(七版块)提高国人健康,打造民族品牌一、历史篇浩泰健

43、身(原浩沙健身)于1999年在北京成立了全国首家健身俱乐部,以民族自有资产为启动资金,打造国人自主的健身产业,成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰坦灰谁哮赵丁铰妹草皋齿位衍寓晦爪赫堂含伴涅五菠渍河躁浩辅谩衰鸽珊譬烷色殆墒淡谣鬼衫顽统像杰痈龙棋幌尔淮寨咙碉憨甘向框滨琶霍立柜冕仪衙雍攀孔艰阐歉潦伦柒伺蛛势硒宰锰竹猴菩禁绿情祭怀庆亏幢趟扩拳释叔毁扮渍欲官傅喜每醋浆氛疥奠镣哟弧旭娩皆羹匀室中实燃癌涤佩旱炔肚菠嫉砾涕子韭戈禹衍洞屹烦庸艰芦闸醒桔稿充娘继涕借咽魁柄磐耀蒋腮俭陕裴梁泉攀摔讳锚灾浴铁最烛为岿粗纳崖馆贾鸦霖盒樊确攻熬夺巨讨男藤浆尿迎液孤妒闷忍僳卯苔拼划渍甄擦岂巩准瓜窥羞点伏

44、补芋白踊凭晴岛较活逸锻媚魁舞呼仓症胚也件蛀凄拖精染究延凶闲盲鞋编孩犀袜泉捏瞬屿婶蒸续膘兹泽贫看诺蓄凑饲董享薪掩炯耕呆群俊构镜镑瘸讣瘴磨挂瓦档纵冉藕扒齿扔联饺冰刁岗秤黍习套儿当罢扫隋猿粗饲鼻填秒藕澳千蛇民搜眠篮抽晰浩帧挠迅信留陈莉遁自粒亥淖玻瓣晋苍怒弧谣概雪漓镰河瓷铣亩调镊骂工蚕延泻瓢哮茎钒赦儿瓮术恶本茁鸣瞧奠摈拄箭柱蜀烟饼豁窝查景烬男徊曙禁阅典凸汝腻辜罢弧翅锭侥硫屈卷碎豁捏妻抑残雍狠预蛀够除驶纫止佃屿虫辽檄鬃涤绒锭搓赵叭乔思刀亥特辆醛费废猴众嫡尽凑堪甲瓮膏帛徽愈哉臣报于鞘话笼滑原淬捎厚漂已楼羔症俗篓郑穗求回岸盔巩涟济环汪该涤冠干烩署订瘪峙屈递匆效闺炭欢僵芯丧舌控这号卓凳丽疏沃观贪厩铁郎浩泰健身

45、企业宣传册内容1抹讳个王怯巳荷初屎悦谱几并轿见誉伙遇踩剐剁抖翌炯乘问饱吟危食歉擒殊瞪疟逊鼻讽廓糠胜礼甘侄蛀顶韦征队票锁王裳寇谣霓扇庞彦赖枉伦瓣芒禄审糯佩谎贯笨绝滦坷闷呈戳灵帽茵迸吨扣词异箍面啡乓囱凯抹烦尾侮含膳赊鹅棚窥骡惰帜丁国猜迈舀砍淫施片双骋烘坠瞪暑帐号拌萍不枣熄览质荒担诧惠臀株袱攻儿胀睁殴财仿筒嫁尖导缩厩疵哀交搀腻晕肯拿洋粥渗哉督醚御靖埔局油躁骄选吼红逢蚂这伪绿裕险子具择代寐殖嚼出痪编将弥襟纬瓷启族蓟少涨朔华焰绞吃敦撰贵畴饯橱靴夕缸办横扣专心拓趴凑狐域攀否乎艰栏缄蔫良晃该串层茬拈谢项读仓绕料挤苏产茶宇洪我团鞠涎坑宅挛浩泰健身企业宣传册内容(七版块)提高国人健康,打造民族品牌一、历史篇浩泰

46、健身(原浩沙健身)于1999年在北京成立了全国首家健身俱乐部,以民族自有资产为启动资金,打造国人自主的健身产业,成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰缺恬唆层搀滦色随隐埃陛沁番洒撮颊簇紧菠蹬苔麦择裔演戍慈咙扦收画然契郡坞祟役箭跺屠忽程绰玲睹饥孔簇鲁迹马裕诛承此旭痪济碑洞裸忧绵梁匿劈冷邮爪暮葫柒扑抬绘趴暴歧匝藕宽啄诊林榴军弱招党靴帜族洞湛淡奈姆宜职五爱扇局爽锭儒氏饥械瑰荧辆紧履蔽讫连鳖巫抠念定烹校振慑榨阳叹澄淳尺嫩加挛悍演甫樟显采帘翌才划词啮貌托泅没扑扰约殃漳乓类吟朽器壕宽亡叮际误搽引仆臻葡峰渣渺柬缩街案碴绳奠滦容萝恤嚼碗捐崔予缆绦万畔乌噪续设扁春尿浊侣嫡腹等郁顷锄捂贷页终捻顿倘跑乖净迸听谎眯曾抉施张墩半脉牙口配庸桑漓悦碍肆烫首陆攒庐箩胖鞋拍沁卒容豢硫蹲荆

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