1、,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebizIntegration,Strategy,Sopping,eCRM,IRM,VOC/RMS,e-Learning,InteractiveFullService,ebiz,eSolution,eBizSector&Solution,eSolution,LIFE,System,INFORMATION,COMMUNICATION,TechnoVillage,/,/,/,/,/,/,M
2、ail+SMS+Fax+,DB,/,eBizTotalService,eBizStrategy,eBizOperation,eBizConsulting,Planning,Contents,Solution,Marketing,eBusinessIntegrator,eBizBuilding,eBiztotalservice,eBusinessTransformation,Supplier,Supplier,Supplier,stockholder,Employees,On-line,Off-line,SCMERPIPS,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebS
3、iteCRM/CP,Partners,PACS,ERP,CRM,EIP,Mailing,B2Emall,IntegrationDevelopers,WebService,EnterpriseSolution,BusinessFields:SIDevelopment&Solutions,eCompany,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP,DataIntegration,EnterpriseCRM,eCRM,DataWarehousing/Integration,WebLogDa
4、ta,DataBase,TransactionData,CustomerProfile,SMMU,SIMU,NIMU,R&DMU,eBizTotalService,eBizTotalService,E-Mail,EDMS,GW,KMS,2(),ERP,1(),CRM,SCM,E-Planning,OfficeManagementSystem,SCM,CRM,e-SupplychainManagement,e-CustomerRelationshipManagement,E-biztransformation,System,-,-,-SupplyChain,ERP/EIP,e-BusinessP
5、erspective,eBizConsulting,e-Marketing&Promotion,eCreative&Contents,eBizSI&Solutions,eBizServiceDomain,eBizTotalService,e-CRMfunction,e-CustomerRelationshipManagement,e-CRM,e-CRM,Adaptation,Analysis,DataGathering,eBizSolutionanalysis_e-CRM,/,46%,22%,19%,Source:ExecutiveIssuesSurveyCEOGlobalBusinessSt
6、udy,TheAlexanderGroup,Incorporated,7%,6%,Summary,?,CEO,1234/5Restructuring67(Globalization)89(Geopolitical),1234567Restructuring8(Globalization)9(Value-AddedSupplierRelationships),1.,5.,4.,3.,2.,1.,()?,Site?,SiteSite(,)?,/?,?,eCRM,e-CRM,2,2,3.,2.,4.,5.,6.,1.,2,(),/,:100/:10,/(),-,:,5,Strategy,Conten
7、ts,Solution,BrandA,BrandB,(),Ebiz,BrandC,Summary,-,IntegrationBranding&Identity,Off-lineOn-lineBusinessWCMSe-CRM,1.7()2.WebSolution,OfflineBusinessOnlineBusiness,Vision,Mission,Planning,1.Summary,-,Supplier,Customer,eCompany,Partner,Stockholder,Employee,IPSSCM,IRMPRM,e-Marketing,GW+KMSEDMS,BuySide,S
8、ellSide,ERPEIP,e-BusinessSector&Solutions,Customer,Partner,Shareholder,Employee,e-BusinessSolutions,WebsiteStrategy,SiteE,SiteB,SiteH,SiteF,SiteA,SiteG,E-bizTransformation,ASIS,TOBE,SiteC,SiteD,StrategyandImplementation,e-Shopping,Information,eBusiness,BusinessFunction&Strategy,Himart,2.,?,Publish,I
9、nteract,Transact,Integrate,CustomerInformationAccessHSECommunication,CustomerandTechnicalSupportSupplierRelationshipManagement,ElectronicOrdertoCashElectronicProcurementSupplierBidding&Selection,IntegratedPlanningandForecastingIntegratedPlantManagement,:,e-Business_FulfillDemand,Proposal,-WebSiteSys
10、tem,Value,2003,2004,2005,2006,/,e-BrandingB2B/B2EWeb(EIP)personalization(e-CRM/DM),E-Biz,1,2,3,Branding&Identity(WebCI)Business/(SiteConcept)System&Solutions,WebSite,2003,2004,EIP,e-BizSI,WebSI,Web,2005,eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketing,WebIdentityWebCon
11、tentsWebPromotionWebApplications,WebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM),WebSI&eSolution,e-bizTotalSolution,eBizValue,eBizTransformation,e-Business,Convergence,IndustryTransformation,ValueChainIntegration,ChannelEnhancement,:PwC,eBizTransformation,SolutionDevelo
12、pment,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,SystemIntegration,eCRMIRMPRM,SolutionDevelopment,eOffice,eConsulting,eVenture,eSolution,eCompany,BusinessDomain,eBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting,eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCM
13、S,RealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal,EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem,Application,WebDBIntegrationMobileApplicationCustomerIntegrated,HomePage,System,Solution,e-brandingWebStyleGuideOn-lineMarketing,DB/WebServerMultimedi
14、aServerWireless/Security,e-CRMe-MarketingWCMS.,e-BusinessTransformation,MarketingInnovation,ChannelInnovation,eOfficeSolutionPlanning,.,()/.,.,45%,15%,5%,35%,.,KMS,EIS,EDMS,SCM,CRM,Non-formalInformation,EnterpriseKnowledge/InformationPortal,EKP-EIP,Solution&Service-SIDevelopment&Solutions,GW,ERP,How
15、convenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?,eBizSolution,eCRM,2003,2004,2002,SMS,CMS,PMS,EIP,ERP,SCM,ElectronicDecisionMaking,E-mail,E-board,ScheduleManagement,MIS,NameCardManagement,CareerManagement
16、,HumanRelationshipManagement,Survey,messenger,GWeagleOffice,Solution&Service-eagleOffice,DefenseDefense,theAgencyfornationalsecurityinstitutionetc.,FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.,ChemistryPetrochemical,heavychemical/explosive/energyetc.,ServiceDistribution/service/leis
17、ure/educationalinstitutionetc.,PublicsectorGovernmentorganization/governmentinvestmentinstitutionetc.,IndustryMachine,construction,assembling,equipmentetc.,SIMUBusinessFields,BusinessFields:SIMU,CompanyOrganization,Company,Organization,eBizSolution,Consulting,InternetBiz,System,SolutionMu,R&DMU,Plan
18、ningMU,INFRAMU,Organization,Planning&Public,SupportingTeam,President&CEO,CSteamBiz1teamBiz2teamBiz3team,Sales1teamSales2teamSISystemteamSIDevelopteam,Sales1teamSales2teamAutomationteamNetworkteam,Consulting1teamConsulting2teamConsulting3team,eBizteamSolutionteam,SIMU,INFRAMU,ConsultingMU,R&DMU,BSPMU
19、,Organization,HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?,HowtosellproductsandprocessordersOvertheWeb?,Whatarenewofferings,uniquetotheWeb?,Howtorevolutionisebusinessmodelsandshiftvaluecreation?,Product/ServiceInnovation,BusinessModelInnovation,MarketingInnovation,ChannelInnov
20、ation,Source:ArthurD.Little,eBusinessPerspective,(e-Business),2004,(:),2003,2004,2005,1,000,500,1,500,20%,12%,600,400,300,500,1,000,15%,EUROPE,ASIA,S.AMERICA,OCEANIA,AFRICA,Globalnetwork,LosAngelesARTCOMPT(AMERICA),INC.TEL:1-714-999-8990FAX:1-754-999-9901,N.AMERICA,2001,2002,2003,400,700,1,500,250,ValueProfit,350,500,Solution,2,000,(:),2004,700,CMS,GW/KMS,ERP,CRM/DW,UMS,EIP,SCM,PMS,CMS,