资源描述
Chapter 6 Tourism Product
Text A Tourism Product Features and Development Ideas
Activities:
1. Match the definitions in the right-hand column with the terms in the left-hand column.
2. Choose the answer that best completes each sentence or answers each question.
(1) Which of the following does not belong to the typical characteristics of the tourism products?
A. Tangibility. B. Inseparability. C. Variability. D. Perishability.
(2) Who offer a link between tour operators and consumers?
A. Regional tourism organizations. B. Development agencies.
C. Tourist Information Centres. D. Retail travel agents.
(3) Which is the major reason for a 20% fall in the number of people booking packages
through travel agents?
A. Travel and tourism firms. B. Trade associations.
C. Consumers. D. The Internet.
(4) Which of the following do not belong to the tourism products?
A. Musicians. B. Galleries. C. Concert halls. D. Theatres.
(5) Museums, galleries, concert halls and theatres are increasingly important in recent years,
because ______.
A. there are more and more funding such as Lottery to improve and regenerate Arts and
Heritage
B. some major towns and cities are carrying out“Place Marketing”
C. consumers are taking more short break holidays
D. all of the above
3. Fill in the blanks with proper words to complete the following statements.
(1) Tourism products can,t be stored for later___________ .
(2) Business travel agents make travel and accommodation arrangements for____________
customers.
(3) Some consultants estimate that the last six years has seen a 20% fall in the number of
people booking ___________through travel agents.
(4) Tourist information centers promote_________________ travel and tourism products and
services to the public.
(5) Tourism products are based on“human factor”(personnel & tourist), which means that
quality/experience may_______________ .
Text B CVBs, Products and Partnership
Activities:
1. Choose the answer that best completes each sentence or answers each question.
(1) Which of the following does not belong to the Four Ps of a convention and visitors bureau?
A. Persistence. B. Professionalism. C. Product. D. Promotion.
(2) Who provide services that travelers need at or between destinations?
A. Cruise lines. B. Car rental. C. Lodging. D. Suppliers.
(3) Who provide transportation for travelers from their origins to their destinations?
A. Travel trade intermediaries. B. Carriers.
C. DMOs. D. Suppliers.
(4) What means cooperative promotions and other cooperative marketing efforts by hospitality and travel organizations?
A. Access. B. Expansion. C. Sharing. D. Partnership.
(5) Which gets the most budget from the CVBs?
A. Transportation. B. Communities. C. Shopping centers. D. Convention centers.
2. Fill in the blanks with proper words to complete the following statements.
(1) The lodging tax___________ is increased as well as the food, shopping, and transportation spendings.
(2) These centers should have__________ on hand to sell travelers on extending their stay in
the destination.
(3) Community visioning can raise awareness about the value of tourism to a destination as
well as ________or affirm the destination brand.
(4) Partnership means cooperative promotions and other cooperative marketing efforts by_________and travel organizations.
(5) Tourism product development helps in improving product quality by complying with the
standards set by international ___________.
3. Questions for discussion.
(1) What are the typical characteristics that tourism product has as a service product?
(2) What do retail travel agents offer between tour operators and consumers? Can you give
some examples?
(3) What products do CVBs promote? Can you give some examples?
(4) How many major groups of organizations in the hospitality and travel industry? What are
they?
(5) What are the great potential benefits in partnership, and how many types of partners are
available for hospitality and travel organizations?
参考答案
Text A Tourism Product as the Experience
1. Match the correct definition in the right-hand column with the terms in the left-hand column.
(1) A (2) D (3) C (4)B
2. Choose the answer that best completes each sentence or answers each question.
(1) A (2) D (3) D (4) A (5) D
3. Fill in the blanks with proper words to complete the following statements.
(1) consumption (2) commercial (3) packages (4) local (5) vary
Text B CVBs, Products and Partnership
1. Choose the answer that best completes each sentence or answers each question.
(1) C (2) B (3) B (4) D (5) D
2. Fill in the blanks with proper words to complete the following statements.
(1) revenue (2) staff (3) define (4)hospitality (5) benchmark
3. Questions for discussion.
(1) The tourism product has 3 typical characteristics as a service: product tangibility, inseparability, and perishability.
(2) A link between the operators and customers, for example, booking, planning and offering
tailor-made packages to individual customers.
(3) CVBs promote or work on the following products or projects: Convention Centers
&Packaging of Destination Products.
(4) Many associations or guilds provide services and products to the hospitality and tour business, for example, the American Society of Travel Agents, the association of small
businesses, etc.
(5) Partnership will help an organization get access to a new market where its presence is not
so strong. Combining elements provided by others to its own package, a company will
expand its product/service mixes thus increases its ability to serve customer needs. In
addition, partners can share costs for construction, exhibition, marketing services and
even staff training and so on, thus cut costs in marketing and advertising for sites or
attraction. Other potential benefits in partnership include access to partners, databases or
expertise when those are not available“in house” .
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