Smart-Tourism-China-Cihan-Cobanoglu(ppt文档).ppt

Dr.Cihan CobanogluEndowed McKibbon Chair&Dean College of Hospitality and Technology LeadershipUniversity of South Florida Sarasota-ManateeSeptember 19,2014Trends:Tourism 2020Tourism 2014Tourism 2020World PopulationFuture JobsSource:Carnevale,A.P.,Strohl,J.&Melton,M.(2010).Help Wanted:Projections of jobs and Education Requirements through 2018.Retrieved from the Center on Education and the Workforce website:http:/www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/fullreport.pdfJobs that did not exist 10 years agoSocial Media/Online-Community ManagerTelework ManagerSustainability ManagerElder-Care Services CoordinatorSearch Engine Optimization SpecialistUser Experience ManagerTalent Management CoordinatorChief Listening OfficerInternational Tourist NumbersIn 1990 68%Advanced Economies 32%Emerging EconomiesIn 2013 53%Advanced Economies 47%Emerging EconomiesWho spends the most money?2011Who spends the most money?2013Not only numbers are changing.Two distinct generations!Baby BoomersMode of transportation is changing!$120 Million20%fuel efficientSocial Media Based Purchasing Behavior!United Breaks Guitars 20 million peopleA one-star increase in Yelp rating leads to a 5-9 percent increase in revenueSmart Marketing Location Based!Face-based Marketing!A lot is being done at the hotel level,tooPersonalization of our spaceE-PaintIPTV-Internet Protocol TVControlling AC with SMSOpenWays Solar Powering GlassIt is not the technology.It is how you use the technology!ConclusionWorld Population increasesPeople die olderEmerging EconomiesTravel technology is increasingTourist Number/Receipts will increaseAlternative tourismTechnology will be integral part of hospitality and tourismGoogle:Cihan Cobanogluhttp:/www.cihan.org Email:cihancihan.org Thanks