游戏行业2023年IP手游竞争格局变化分析：全球IP移动游戏市场格局.pdf

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Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?M?.?B?.?B-?-?-?-?-?-?YouTubeTikTokFacebookInstagramOTT?PS?科?YouTube,TikTok,Facebook?Instagram?Snapchat?凭?科?2023?Circana?14?YouTubeTikTokFacebookInstagram?PlayStation?Y o u T u b e?Facebook?TikTok?Instagram?2024 Sensor Tower Inc.-All Rights Reserved?2?20?3?15?20%?30?YouTube?PC/?15?6?15-30?YouTube?PC/?YouTube?30?YouTube?2023?1?2?2023?2?10?%15?%19-20?%28-30?%?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?MONOPOLY GO!?IP?7?10?MONOPOLY GO!?2023?12?Mr.Monopoly?Board Kings?Coin Master?MONOPOLY GO!?同?Coin Master?Board Kings?MONOPOLY?IP?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?IP?Wheel of Fortune:TV Game?Yahtzee with Buddies Walking Dead:Road to Survival?WWE Champions Yahtzee with Buddies Dice?Looney Toons World of Mayhem?Scrabble Go?PierPlay?Omnidrone?Titan Brawl?GSN Games?Tiki Solitaire Tripeaks?Kingdom Maker?Global Worldwide?Savvy Games?Scopely?MONOPOLY GO!?WithBuddies?Dice With Buddies?PierPlay?Scrabble Go?Genjoy?Tuscany Villa?FoxNext?MARVEL Strike Force?Digit?Star Trek Fleet Command?Stumble Guys?Tag Games?Pocket Mortys?Scopely?凭?Scopely?2015?2018?Scopely?IP?2020?Scopely?2015?Yahtzee with Buddies?Scopely?MONOPOLY GO!?Scopely?IP?Scopely?Scopely?Walking Dead?IP?2023?MONOPOLY GO!?Scopely?Savvy Games?2024 Sensor Tower Inc.-All Rights Reserved?IP?20%?同?Pokemon Go?Monster HunterNow?Niantic?IP?EA?FIFA?RPG?IP?Fate/GrandOrder?Uma Musume?(?)?IP?IP?IP?MONOPOLYGO!?IP?IP?IP?2023?App Store?Google Play?AR?RPG?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%IP?IP?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?Scopely?2023?MONOPOLY GO!?Scopely?IP?IP?IP?IP?同?IP?IP?MONOPOLY GO!?+?IP?PC/?2023?PC/?24?科?2024 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应用内收 入最全面的数据信息，其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次行业验证产品对标里程碑事件 数据误差5%产品功能创新 平台持续更新产品功能，致力于更 好地服务合作伙伴和客户?2024 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应用情报 Ad Intelligence 广告情报 Usage Intelligence 使用情报 App Teardown 应用拆解 Consumer Intelligence 用户情报?DAU/MAU?SDK?SDK?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N ASensorTower?J A P A N