新视野商务英语综合教程 Unit 1.pdf

商务英English外语教学与研究出版社New HorizonCompany PrQjfjfle1 CompanyUnit OverviewBy studying this unit,you are expected to:understand the description of a company/s profile;know how to talk about a company/s current situation and future development;know how to introduce a company;know how to write a memo.Unit 1 Company ProfileLoad-inCommunication ProjectHoading AWritingHooding BBusiness Know-howListeningUnit 1 Company ProfileTaskl。Task 2Unit 1 Company Profile ：使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致。Unit 1 Company Profile三江jc幺Focusing on GrammarSamples from the text:Now,its 10,130 stores in 27 countries.are staffed by some 2.2 million employees serving 200 million customers a week.Upholding a win-win philosophy,Walmart China is committed to providing assistance to local communities for sustainable development.Unit 1 Company ProfileFocusing on GrammarTask 7 Complete the sentences by using the ving form of words in the box.Changes may be needed in some sentences.wear do know stand play move1.her current address,I can5t send her the Christmas card this year.2.The police are seeking a man wearing a hooded top who robbed the store yesterday.3.Having done all that work,Tim now goes to the boss5 office to make a brief report.4.Did you tell the children playing there not to make any noise?5.As the light turned green,I stood for a moment,not moving,and asked myself what I was going to do.6.The temple standing On top of the hill was built in the Ming Dynasty.Unit 1 Company ProfileFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.1.i n the queue for half an hour,Tom suddenly realized that he had left his wallet at home.A.To wait B.Have waited C.Having waited D.waiting2.Having been attacked by terrorists,B.A.doctors came to their rescueB.the tall building collapsedC.an emergency measure was takenD.warnings were given to touristsUnit 1 Company ProfileFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.3.The manager,B it clear that he didn/t agree with us,left the meeting room.A.who has made B.having made C.made D.making4.Having found her car stolen,.A.a policeman was asked to helpB.the area was searched thoroughlyC.it was looked for everywhereD.she hurried to a policeman for helpUnit 1 Company ProfileFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.5.Oil prices have risen by 32%since the start of the year,R a record of 100 dollars a barrel.A.have reached B.reaching C.to reach D.to be reaching6.from other continents for millions of years,Australia has many plants and animals not found in any other country in the world.A.Being separated B.Having separatedC.Having been separated D.To be separated7.，his letter,I decided to write to my father again.A.Not having received B.Not receivingC.Having not received D.Receiving notUnit 1 Company ProfileFocusing on Grammar过去分词作状语和定语和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可 作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是 定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达 动作的受动者。如：The disc,digi tally recorded in the studio,sounded fan t as tic at the party that night.（充当定语）Born in to a peasant family,he had only two years of schooling.（元当状语）Sample from the text:Now,its 10,130 stores in 27 countries,supplied by a network of more than 100,000 sources in 60 countries,are staffed by some 2.2 million employees serving 200 million customers a week.Unit 1 Company ProfileFocusing on GrammarTask 9 Translate the sentences by using the“ved”form of the words in brackets.1.网上购买的商品价格一般比商店里的低。(buy)Prices of goods bought online are usually lower than those of goods bought in stores.2.昨天会议上讨论的问题很难解决discuss)一The problem discussed yesterday at the meeting was very difficult to deal with.Unit 1 Company Profile三JmckFocusing on GrammarTask 9 Translate the sentences by using the fifiv-ed55 form of the words in brackets.3.大多数受邀参加聚会的艺术家都来自南非。(invite)Most of the artists invited to the party are from South Africa.4.再给我几分钟时间，我就可以把它完成。(give)7/Given a few more minutes,I can finish it.5.在夜里，高楼顶上的灯光看起来像天上的星星。(see)：Seen in the dark night,lights on top of tall buildings look like stars in the sky.Unit 1 Company ProfileL益图创功腾m2 f 1The things that all the three companies have in common:They are supermarket chains.They are hypermarkets(supermarket+department store).,They are European companies.They are the world s largest and most international retailers.They have a large presence in China.They expand globally through stores as well as online sales.Auchan kfflTESCO iVivons mieux.Vivons moins cher.一. _ _ _ _CarrefourUnit 1 Company ProfileRoading BTask 1SettingO TextTask 2Task 3Task 4Task 5C)Activity 3Unit 1 Company ProfileHooding BUnit 1 Company ProfileTask 1 Work in groups and discuss the question:What will you value the most if you are to find a local supplier for Walmart?List the things that you mention.Product feature:providing feature produc ts while fitting with Walmarfs c urrent produc t lines.Quality control system:a highly professional q uality c ontrol system to ensure the q uality of the produc ts.Capacity:being able to meet the retailer5s large demand,c apable of big orders.Competitive price:always low pric e.A solid track record:having other retail ac c ounts that prove the q uality of your produc ts and your c ompany.Sincerity:showing your determination to overc ome obstac les.Whether it5s upgrading pac kaging or c hanging pric ing,you have to show that you are willing to work with the retailer.Other requirements:having Universal Produc t Code(UPC)for produc ts and workers5 c ompensation insuranc e(工伤补偿保险/劳工保险)for staff.Warlmart also values the soc ial responsibility of its partners.-me-|Roading BSetting:Peter Johansson,the Purchasing Manager of Walmart,is looking for some new ceramic tableware suppliers in China.He is now quite interested in a company named Joyye.Unit 1 Company Profile三Jmc上Founded in 2001,Joyye Arts&Crafts Co.,Ltd.has over ten years/experience in manufecturing and exporting ceramic tableware.With stylish designs and high quality,our products have been successfully exported to over 60 countries,with Europe and the United States as the two largest markets accounting for 90%of the total sales volume.Unit 1 Company Profile三/三/c七Our Art Center is the key which ensures the stylish designs of our products.It places strong emphasis on producing new designs that are always on trend so that our ceramics enhance the most modern of homes and grace any table.The Art Center also features a personalized service:It can make an exclusive design for individual customers based on their special interests or requirements.Unit 1 Company ProfileHooding BHigh quality is ensured by our Quality Control Team.Sample inspection and constant monitoring are conducted by a group of experienced employees and all the materials that we use are of the highest quality.Our well-developed techniques ensure that all our products are dishwasher-and microwave-safe.Joyye is dedicated to enriching your life with the finest craftsmanship both for practical use and artistic arpreciation.Enjoy Joyye and enjoy life!Unit 1 Company ProfileRoading BTask 2 After reviewing the website of Joyye,Mr.Johanssons assistant is reporting to him the basic information of this company.Complete the conversation between Mr.Johansson and his assistant according to the text.Assistant:Mr.Johansson,do you have a minute?Id like to talk to you about the Joyye company that you asked me to make a research on.Mr.Johansson:Yes.What do you know of it?Assistant:Well,Joyye was founded 1in 2001,quite young.Mr.Johansson:What about its marketing?Assistant:It focuses on overseas market.2.Europe and the United States are the two largest markets,which take 3.90%of its total sales volume.Unit 1 Company Profile三3fMr.Johansson:Er.how much do you know about its products?Assistant:Its products feature 4.stylish design and 5.high quality,which is exactly what we care the most.Joyye has a(n)6.Art Center which is responsible for the products design.It also offers 7.personalized service to make exclusive design for individual customers.Mr.Johansson:How about the quality control?Assistant:The 8.Quality Control Team conducts sample inspection and constant monitoring to ensure the high quality.And all the products are 9.dishwasher-and microwave-safe.1Mr.Johansson:Well,It seems we may try to contact them.Could you e-mail me the contact information of this company?Assistant:Sure.Unit 1 Company Profile三JmckRoading BTask 3 Replace the underlined words with the correct form of the words and phrases in the box.manufacture export enhance grace conduct account fordoesaccount for1.How much jse service tip as parrot the bTHfor the dinner?2.The company is going to publicize its corporate culture andimprove the aualitv ot its emDlovees：enhance3.The products of this company are sold to Europe in largequantity every year.manufacturedexported4.Dishwashers produCed-bv this factory are of high quality.5.During the summer vacation,they made a series of surveys oncampus.has gracedconducted6.The stylish design has made the wine bottles and chocolate bars more attractive offered at the reception.Unit 1 Company Profile三JmckRoading BTask 4 Complete the sentences with the correct form of the phrases in the box.stylish design well-developed technique sales volume personalized service sample inspection experienced employees1.Sample inspection is to be conducted every half hour by our Quality Control Team.2.The report in May revealed that the fall in sales volume was due to a series of mistakes in the market plan.3.We are trying to know the interests of the VIP guests in order to provide them with personalized services.Unit 1 Company ProfileTask 4 Complete the sentences with the correct form of the phrases in the box.stylish design well-developed technique sales volume personalized service sample inspection experienced employees4.Now the company starts to take measures to avoid losing highly experienced employees who may also find opportunities in other companies.5.The new car mode soon became quite popular among young people for its light weight and stylish design.6.The we-develoued techniauc can help to ensure the safety of the driver and passengers when the car is badly hitUnit 1 Company Profile三JmckTask 5 Translate the sentences.Key words and phrases are in brackets.LThe chemist has been dedicated to his research for years(这位化学家 多年致力于他的研究)and finally got the Nobel Prize,(be dedicated to)2.The ceramic tableware in this store features stylish design(这 家店的陶瓷餐具以时尚的设计为特色),and soon becomes famous among young tourists.(ceramic tableware,feature)3.Sorry,Madam.This room is unavailable now.二 has been booked for the exclusive use of our VIP guests(它已经被预订，仅供我们的贵宾客户 使用).(exclusive,VIP guest)4.According to the report,the products sold in the second quarter account for two thirds of the total sales volume this year(第二季度售 出的产品占今年全年总销售量的三分之二).(account for,sales volume)m2 k|Unit 1 Company Profile食埔ML 3Search online for a companys profile and complete the following information card.Then introduce the company to the class.Company Profile.Name:_Established time:_The place of headquarters:_The number of employees:_Main products or services:_Other related information:_ J三/me幺Unit 1 Company ProfileListening Scripts1.Goldstar 日ectriq2.American Expres3.Alcatel-LucentCTask 1 Listen to three short conversations.Do the match work according to what you hear,J ta.headquartered in Seoulb.a French companyc.with branches in more than 60 countriesd.in the financial services business e.has an office in Hong Kong：；Make a conversation about the company in Activity 3.Unit 1 Company ProfileListeningScripts播Task 2 Listen to the conversation.Complete the note according to z-what you hear.Setting:Mr.Johansson calls Susan,the head of Joyye,in order to know more about its products.NoteMessage for 1.Susan(Zheng):2.Peter Johansson from Walmart called.He is particularly interested in the Japanese sushi 3.tableware,and would like to see 4.the latest samples,His 5.office number:0755#.Susans secretary,who got the call from Mr.Johansson,is now calling Susan to tell her about this call.Make a conversation between the secretary and Susan.Unit 1 Company ProfileListening ScriptsTask 3 Listen to the interview.Fill in the blanks with what you hear.Setting:In Frankfurt,Susan accepts an interview from a program called World Business.Interviewer:Good morning,and welcome to World Business.Tonight we focus on L small businesses and our special guest is Susan Zheng,the head of Joyye Arts&Crafts in Guangzhou,China.Susan,please tell us what you do.Susan:We design and produce ceramic tableware.These products sell quite well now.Interviewer:I see.Where are your customers?Susan:Most are 2.outside China,particularly in Europe and the US.Unit 1 Company ProfileInterviewer:And do you advertise there?Susan:We advertise 3.a little,but we/re still pretty small.So far,we get most of our contracts by attending trade fairs.Interviewer:Trade fairs?Susan:Yes,we/re a regular exhibitor at Messe Frankfurt and Canton Fair.At the trade fairs,we/re able to meet with our customers,both old and new.Unit 1 Company ProfileInterviewer:Do you plan to expand?Susan:Yes,of course.We/re now cooperating with many high-end boutique shops,but the 4.sales volume isnt big enough.Wed like to move into some new markets.Actually,Km going to talk to Walmart.Interviewer:So how do you see the future?Susan:Well,we hope to keep building our client base in Europe and the US and we/re developing in the Australian market.We/ve just opened 5.a new office in Melbourne and next month we might buy another ceramic factory because were signing some big contracts in Australia.Unit 1 Company Profile三JmckCommunication ProjectSetting:Have you thought of starting your own business?Now here is a chance for you to draw a blueprint of your ideal business with your classmates.Task 1 Form a group of 6 or 8,and each group chooses one student to take the note.Task 2 Each member shares with the group the ideal business that he or she would like to set up.Each group chooses one to work on.The followinq are some questions for the qroup to discuss.Task 3避黑战g4簟S阳漆幅趣娜阳副自剧施曲相/限而已 io fh?ro 加/Humana Tor your proauctsor services_ _ _Tip：As one group is introduc ing its c ompany profile,other groups c an ac t as investors.After the introduc tion,they c an dec ide whether to invest money in the c ompany or not.What about the logo of your company?Unit 1 Company ProfileTask 1 Read the ti1.What a2.How isAlthough formats vary among organizations,a memo minimally has a heading and a body.The heading tells who it is from,whom it is tha rlaW and tha siihiart Tha hc rlv iisiinllv inc hirlas thraaFirstly,the format is different.There are many other differences.Memos are short and relatively precise while letters are longer.Memos are more direct than letters.Memos are informal while letters are formal.Briefly,memos use short sentences,less formal language,and bullet points to convey important information.3.How is a memo differe