用英语简要介绍体育运动品牌.ppt

Sports brand 1 North America Nike (USA)Just do it Reebok(USA)I am what I am Your move 2 Nike In 1963,the Oregon(俄勒俄勒冈)university graduates,bill bormann and phil knight co-founded Blue Ribbon Sports supplies company.Phil Knight菲菲尔耐特耐特 In 1972,blue ribbon changed its name with Nike.3 Nike 1973:the 2000 m to 10000 m record holder Steve became the first person to wear NIKE(sneakers胶底运胶底运动鞋）鞋）in track and field events.1979:Tailwind of running shoes of using aircushion of patent（气（气垫专利）利）technology was born.1980:Nike entered into China.1984:Nike sign a contract withMichael Jordan 4 2001:Nike developed technology called Shox shock 减减震震technology The way of success Sponsor super sports star The research and development of new technology 5 Sign starsFootballFootball Tennis Tennis Golf Golf Track Track and field Basketballand field Basketball Bicycle Bicycle6 Reebok Foster created Reebok in 1895.1986:Reebok developed garment domain,and then they listed上市上市.1987:Reeboks success made him become the famous brand in sports shoes domain.1989 Reebok launched its first a pair of inflatable充气充气 basketball shoes.7Stars8 EuropeAdidas Impossible is nothing(Germany)Puma Nothing Is Possible Always be yourself 快乐走路族快乐走路族Kappa(Italy)He who loves me follows meUmbro茵宝茵宝(England)One love(唯一的唯一的爱)9 Adidas 1920 Adolf Adi Dassler started to produce footwear products in Nuremberg纽伦堡堡.1924 Rudolf Dassler joined into his shoemaker younger brothers company.1948 Adi Dassler founded the adidas brand.1972 adidas classic become the logo of adidas10 1979-1996 Adidas produced a series of classic products.2004 Adidas provided the organizing committee staff、volunteers and the athletes with about 1.4 million pieces of equipment in Athens Olympic Games.（提供大（提供大约140万件运万件运动装装备）2005 Adidas purchased of 3.1 billion Euro.11 Sign star Soccer boxing Basketball Track and field12 Puma In 1948,Rudolf Dassler created PUMA after brothers contradiction break up.1958、1962、1970 Brazil win the World Cup champion because of puma shoes.1986 Diego Armando Maradona used his famous“hand of god上帝之手上帝之手”and“century goal世世纪进球球”help the team won the World Cup champion.13 1998 PUMA invested movie in Hollywood 2006 PUMA helped Italian football team to win the World Cup Champion.12 teams sponsored 8 teams sponsored 6 teams 14 Stars SoccerTrack and field15 Kappa Kappa was established in 1916.Its a sports and leisure clothing company.1969 A man and a woman model sat down to rest in working gap,the photographer accidentally caught this picture.1990s Kappa sponsored（Juventus尤文尤文图斯）斯）Barcelona、South Africa、Jamaica16 Star17 UmbroUmbro茵宝茵宝 Created:1924 Product categories:sports clothing,accessories配配饰,sports shoes boots.Founder:Humphrey brother company Headquarters:Manchester,England 18 Umbro become the famous professional football clothing and equipment suppliers in the whole world.成为世界上著名的专业足球服装及装备供应商.19 Three famous brand of Italy Diadora迪亚多纳 Fila斐乐 乐途20 Asia Mizuno Never Settle 超越无限 Li-Ning Anything is possible(一切皆有可能）一切皆有可能）Make the change （让改变发生）（让改变发生）21 September 7,2010 22 Mizuno美津浓 1906 Mizuno was established.1965 Mizuno set up the worlds largest golf clubs factory.1996 Mizuno entered into the China market.Now the products cover nearly all major sports,and reached more than 300000 category(达到达到30多万个品多万个品类).2324 Li-Ning1990 Li ning Co.LTD started in the Guangdong.1990-1992 founded stage 1993-1995 high speed development stage 1996-1998 operating adjustment stage 1999-2001 second stage of development 2002-2003 brand remodeling stage 品牌重塑品牌重塑阶段段2004-the professional development stage 专业化25Li-Ning ignites Olympic torch2627双星双星Doublestar 潇洒一生潇洒一生ANTA Keep moving361度度361 亚洲，多一度热爱Xtep；非一般的感觉/让运动与众不同PEAK I CAN PIAY VOIT 期待，不等待ERKETo Be No.1 贵人鸟无人可挡/运动快乐喜得龙尊重每个人DEERWAY ON MY WAY 金莱克 信自己/自信的力量28Global sales Global sales of 2009of 2009（RMB)RMB)130 130 billionbillion 92 92 billionbillion 25 25 billionbillion 8 8 billionbillion2930 Thank you!31