市场营销英语试题.doc

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一、Translate the following phrases into Chinese(15分) 1．Distribution channel 2．Marketing environment 3．Target customer 4．Natural resource 5．Sustainable development 6．Annual report 7．Well-recognized 8．Company’s image 9．New alternative 10．Target market 11．Respondent 12．Brand positioning 13．Product origin 14．Final consumer 15．On-line shopping 二、Translate the words into English(15分) 1．市场细分 2．调查问卷 3．年度收入 4．生产线 5．品牌忠诚度 6．第一手数据 7．周年特卖 8．绿色营销 9．销售机会 10．主流购买者 11．成本定价 12．市场占有率 13．实体产品 14．销售促进 15．公共关系 三、Translate the sentences into Chinese(40分) 1、Advertising objectives should be realistic, precise, measurable and consistent with the organization’s overall marketing objectives. 2、The core beliefs and values people hold in a given society are hard to change. 第 1 页
3、Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants. 4、The marketing environment refers to any outside factors and conditions related to the marketing activities of an organization. 5、Market research is the systematic collection, analysis and reporting of data to aid marketing decision making. 6、The segments you choose to serve are your Target Markets. 7、Ｇreen marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants.. 8、Direct channel means that you sell your products or services directly to the final users without involving any wholesaler, retailer, broker or agent. 四、Choose the suitable words to complete the sentences and fill the word in the blank.(10 分) order, cost, enquire, free, dimensions, charge, guarantee 1. Good morning. I'm phoning to __ __about your personal computers. 2. You asked about the _ __. They are 3.5 meters wide, and... 3. You're in our _ __ delivery area, so there'll be no extra _ _ for delivery. 4. We _ __ delivery within two weeks after you place an __ _. 5. It _ _ us $5.8 to make one unit, but we only __ _you $6. 五、Reading comprehension（20分） The home computer industry has been growing rapidly in the United States for the last ten years. Computers used to be large, expensive machines that were very difficult to use.But scientists and technicians have been making them smaller and cheaper while at the sa me time they have been made easier to use. As a result, their popularity has been increasing as more people have been buying computers for their homes and businesses. Computers ha ve been designed to store information and compute problems that are difficult for human be ings to work out. Some have voices that speak with the operators. Stores use computers to keep records of theinventories(库存货物) and to send bills to their customers. Offices use computers to copy letters, record business and keep in touch with other offices. People have been using computers in their homes to keep track of the money they spend. One important new use for computers is for entertainment. Many new games have been designed to be played on the computers. People of all ages have been playing these game第 2 页
s, People also have been buying home computers to play computer games, watch movies and li sten to concerts at home. They have become very popular indeed. 1. Computers used to _____. A. work rapidly B. be large and expensive C. be easy to use D. be used for fun 2. In recent years, computers are being made ______. A. larger and more expensive B. smaller and cheaper C. more difficult to use D. to work more slowly 3. Home computers can be used for ______. A. writing letters B. playing games C. doing business D. all of the above 4. Salesmen use computers mainly to ______. A. check the list of goods and materials that are kept in the store house B. play games for pleasure C. talk with their friends D. write letters 5. The best title for the passage would be _______. A. New Uses For Computers B. The Popularity of Home Computers C. The Home Computer Industry D. Computers At Home 6、 Please match the English words in Column A with its means in Column B Ａ Ｂ popularity a diversion that holds the attention compute the quality of being widely admired or accepted or sought after records a line or route along which something travels or moves entertainment calculate track anything providing permanent evidence of or information about past events 第 3 页

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