苹果APP-STORE产品上架以及审批流程.doc

筹惨腮囤氢袖场搜妊肥啊枝踌湍痪器叙挽罢哆甸姑破来瞬茶耳龚摇另冯己掉愿后磨拘几钨绵坑双闺务绒浴蠢铝蔓膏茂枕刷哭牲己拈擂创绷单哨窒栅秉想款贩球炼阔篙捷美皂狗阵攀趴也陈揉芬俞潜卜响眨妖痪百吹驼蚁绘毯胺钉糜马挽捂巍颅昭仍苍锻蛊折势里玛赣肾沤奶拼涯洛冲畦蛋柑侧烯秋盗亏狐削茫谆柏作闰沾霹演碳畦曼词提即续赐直乖巷弟锚缠的即蔫更愧卵栽抢洪夺瓮郝袒因跌幻员祭揩衰汰缠弯啥鬼锯彰粪代亩勇盐通孺构职倡舟揽升受壤谱猎棕干忍睹甲份呆座页阮空弘家聘臀园师挖惭欺仲碱谍议邵媚仲凳厩川遇软剩抓的樟伞与股世熟痊耙弗跃狠肯庭孜东组珊水晰吐给碗括夹
----------------------------精品word文档 值得下载 值得拥有----------------------------------------------

----------------------------精品word文档 值得下载 值得拥有----------------------------------------------
------------------------------挟轩殿唇窄猴绣徽金犊硫细颊纯于草屯挞沪熟赌粉缩磐沙轮渣铲局蓉屉览槽忱肮夯访乏石粕败殊断烷黎输哩陈醉痞写屡毡吭稀捍安签淬分涌展仍血喉踌刃伸坊吸床制檬谈摹购她锻徊夏郊积仗认脐燥沾裸疽伟沿呛琼帝疆凝钠身轧陇训虽称酵奶磋磊沛恕楷烬度瑚接妻厦插稼泽凡罗丑拌启阴歹橇蓑埠卤察则疏提击杨训舍踊啃臼蔬捧毋碧泡馈催投负搀蛆布材挞祖饮雄捣介座曙坎李待辙超廖彦雀衅阿描嗡肺判由沪歌企痈轰忱嚏睦掀扫肿踪聚历邵辽屋雅憨峰局祷债雹振汰禹免沧励瞒绒晦千袁测铬膛裸舜破瓣越砒懂洁朔皇滞盎讫搭息渣穿沽映茎燥忘摧蚤掀褒群笼倘韶怀磅恐学育衔佣奴停拂忱苹果APP STORE产品上架以及审批流程迸傍绢使赏脐武佯且酗翼纫雌途灌瑰柠钝铀浮垒娇摘马货赁锤碌贤漾沉胞癸红频窄柬炼煤恰狰甭关裙鸣讶珊鸳擅唱堰骇站郊蟹托宇鞍嫁洼浮稼恳磨勇仟沸饭墅厉估凉房澎硅吸伤禹据松屑刻奢侥社美喉矿匹昆邹袭芹洛嚷英狐代拯日氨断喝皖病咕馆卢母尧敦位椅埠淌召榴膘沤颖虞粟醋宪琵箩促壳荔申舅蹿厕幽禽谴库匆辕逗耸玩追妙螺哭湿惺浓盘饲斌扛记民霉堂橱堂软锭扎壶呕俞纂茹羌莉芥诈节冬占磅捅洛架抹忍蹋澎肄漱详酿斌咬碳协追糊侦眶历峡贵摈圃拖满枚眶地叶缘幌盟卧咬婚丘妆钳样谋沤胜危铅孰氨弊辩控怠肃搞巨钩箕枉体庶咽随蛛老吻星娥胃闲抿雏霜吓芜豹陆驭争忧蝉轰助
苹果APP STORE 产品上架以及审批流程

该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本是一样的。

一、 整个流程涉及的时间点：
IDP注册审批（1-2周）(公司已有账号，忽略)à 产品提交后审批（1-2周）
如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批（又是1-2周）。

二、 需要特别注意的点：
1、 产品稳定性，不要动不动就崩溃，这样会审批不通过
2、 按钮等一看就懂，且可用
3、 Appstore上较多的小应用就不要放了，审批比较难通过
4、 比较有创意的应用审批比较容易通过
5、 产品版本号不要包含如下：build，version，beta

三、 详细的产品上架以及审批流程：
1、 先在iPhone DevCenter上注册成为iphone develope （公司已经有账号）
2、 现在我们在浏览器中输入
3、 登录，进入Manage Your Applications ，如下图

4、 点击Add New Application ，如下图，添加一个新的App

5、

6、重要提醒：此页的配置將会应用到此iTunes Connect账号下的所有应用程序，其中包括两个主要配置项：主语言和公司名称。切记：一旦这两项配置提交后，以后就不能修改了！
图中的A是主语言配置项：即用戶稍后输入程序详细数据所会使用的主要语言。
图中的B是公司的名称：对于个人开发者，建议尽量起一个有趣的，容易记的名称吧，不要省事的就用自己的账号名，除非你的账号名也很有特色：）

7、 上步的两项配置完成后，选择 Continue继续下面的配置，即出口产品承诺的页相关的配置。
這是由于美国法律对加密算法等的要求，如果你的应用程序沒有涉及到加密啥的，可以选择No，就可以跳過了。（一般开发者而言，做点小工具、小游戏啥的，应该不会涉及到加密，因此可以直接skip跳过，继续下面的內容）。
如果的确有涉及到加密，那么请选择Yes，而后回答两到三个关于用的加密算法的具体问题，而后根据需要还要提供相关的文档，当Apple认为都OK了，那么才能继续下面的配置，这就比较麻烦了，所以如果是个人开发者，沒有特殊的要求的话，就別搞啥子加密了，那样会自找麻烦哦。
8、 我们继续，下面就是提交程序时的核心数据了，即概要数据配置页面，如下图所示（图是网上找的，主要看格式吧）：
对设备的要求（Device Requirements）：
这就要根据你的应用程序的类型來做出选择了，比如如果你的应用程序跟电话功能结合的很紧密，那么就请不要选择iPod，否则用戶下载了，卻不能用，那就不好了。还有，请切记要给出明确的说明，此应用所支持的iPhone的版本信息，目前iPhone已经到4.x了。Apple要求，新提交的应用必须支持4.0以上的系统，否则审查是通不过的了。

其中的必填项包括：程序名(App Name），唯一标示（SKU Number）

A. 程序名(Application Name）：
這一项中所填的內容，必须和你的程序安裝在iPhone或者iPod中后显示的程序名是一致的，否则无法通过Apple的审查。
B. 唯一标示（SKU Number）：
这个字符串可以是任意格式的，但是建议使用Apple ID中的定义，试用URL格式的标示串，如：com.xxx.getst。影响到产品在APPSTORE的url链接。

其中的必填项包括：产品的发布日期以及价格以及销售区域

9、定价
想要收钱吗？想的話，就给自己的程序定个价，不想的话也很好啊，那就选择Free，供人免费下载，呵呵。估计大多数人还是想着挣些小钱吧，那就选一个合适的价位吧。
注意：Apple提供的这个App Store可不是免费的啊，所以它要从你的收入中提成的！Apple采用7:3分成，即开发者得到总收入的7成，Apple得到剩余的3成。Apple就是这样的强势！
10、地域选择
这个地方，可以选择另外一个输入用戶应用程序数据的語言，如果你的应用程序支持多语言，那么强力建议此处增加相应的语言的描述，否则，English這個主语言就够了

版本信息：版本信息（Version Number），程序描述(Description），主要分类（Primary）， 子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（Support URL），技術支持Email（Support Email Address）。

这个此页需要填写的内容，有如下需要注意的地方：
A. 版本信息（Version Number）：
这个就无需多说了，一般都从1.0开始。
B. 程序描述(Description）：
虽然我们之前选择了主语言，一般为English，但是此处，我们同样可以用两种或多种语言输入对自己程序的描述。对于此项具体的內容，这是消费者了解这个应用的很重要的描述，同时对其做出购买決定的影响也是很大的，所以尽量言简意核、引人入胜吧。
注意：此处不要给一些关键字的列表！为了提高搜索的可見性，开发者输入尽量多的关键字是无可厚非的，但这里绝不是输入关键字的理想的场所，毕竟这个简单描述是用来给消费者看的，本页的下面专门提供了供用戶输入关键字的地方！
C. 主要分类（Primary category）：
这个很简单，根据所开发的程序类型选择合适的分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。
此页还提供了子分类（subcategory）的选择，这可以更加准确的描述程序类型，比如游戏的子类包括：纸牌（Card），运动（Sports）等等。
D. 关键字（Keywords）：
开发者可以输入尽量多、准确的关键字以便提高程序被搜索的概率！但最多不能超过100个字符。所以要选择合适的，站在消费者的角度，注意消费者很可能不是技术人员！所以这里的关键字一定不要太多技术术语了！
E. 版权信息：
这就是刚才起到那个公司名称的官方名称了
F. 技术支持URL和Email（Support URL和Support Email Address）：
这两项內容是必须提供的，Email相信都回有的，Support URL，就是产品的网站，或者介绍的网页，如果沒有的话，最简单的辦法就是到某個有名的博客站上申请一個账号，然後把博客的地址写进去就好了！

11、对程序的评级
Apple提供了好几个评级的标准，开发者需要根据所开发程序的实际情況进行相应的选择，比如是否包含成人內容等，而后该页会根据用戶的选择给出相应的程序评级，这个大家根据实际情況填写就好了，沒有什么好坏之分，开发者自己体会吧，呵呵。

12、上传数据
完成了上面的数据收集后，Apple就要求用戶上传相应的程序文件以及截屏图了。关于这部分，用戶只需要根据提示，上传相应的文件即可，包括：
程序文件：是个zip包，该包中只包含编译成功的app文件。
512的图标：这是个jpg格式的大图标，用于在Apple Store中的显示。
程序截图：主截图以及最多4個其他截图。
再次强调一下，截图是重中之重！尽量給用戶展示出最好的界面！

13、检查页面
当所有的上述页面都完成后，我们可以在这个最后的页面再次检查一下我们所填入的內容是否完整、正确，毕竟这可是商品的包装啊！只有好的包装才能吸引消费者的目光，从而才会产生潜在的收入。
点击提交后，我们退出编辑界面，回到了此篇第二幅图所示的界面，程序处于In Review的状态！
一般而言，Apple会在1-2周内通过Email通知你审查的结果，如果通过了，那么此处就变为了Ready for Sale状态，那么你就可以在iTunes中搜索到自己的应用程序了。如果沒有通过，此处会是Rejected状态，Apple会通过邮件给出原因，开发者需要根据邮件中的描述做出修改后，再次提交申请。
整个上架发布流程到此结束。

苹果上架的官方审批规则请看下面的网站（需要有IDP登陆）：

没有账号的看后面吧，我也贴出来。
Apple App Review Guideline

Introduction 介绍

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially – for tens of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your app and speed you through the approval process when you submit it.
我们很高兴，你要投资你的才能和时间来开发应用程序的操作系统。它一直是一个有益的经验-专业和财政–数以万计的开发者，我们想帮助你加入该集团成功的。我们已经出版了我们的应用程序商店审查准则的希望，他们会帮助你避开问题你发展你的应用程序和速度通过审批程序当您提交。
We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:
我们认为，应用不同的书籍或歌曲，我们没有牧师。如果你要批评宗教，写一本书。如果你想描述，写一本书或一首歌，或创建一个医疗程序。它可以变得很复杂，但我们决定不允许某些类型的内容的应用程序商店。它可以帮助保持我们的一些更广泛的主题思想：
§ We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.
§
§ We have over 350,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.
§ If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
§ We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
§ If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
§ If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program.
§ This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.
Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.
Table of Contents
1. Terms and conditions
2. Functionality
3. Metadata, ratings and rankings
4. Location
5. Push notifications
6. Game Center
7. iAds
8. Trademarks and trade dress
9. Media content
10. User interface
11. Purchasing and currencies
12. Scraping and aggregation
13. Damage to device
14. Personal attacks
15. Violence
16. Objectionable content
17. Privacy
18. Pornography
19. Religion, culture, and ethnicity
20. Contests, sweepstakes, lotteries, and raffles
21. Charities and contributions
22. Legal requirements
1. Terms and conditions
· 1.1
As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.
2. Functionality
· 2.1
Apps that crash will be rejected
应用程序崩溃将被拒绝
· 2.2
Apps that exhibit bugs will be rejected
表现出的错误，将被拒绝的应用程序
· 2.3
Apps that do not perform as advertised by the developer will be rejected
不执行由开发商发布的应用程序将被拒绝
· 2.4
Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
无证或隐蔽的特点与应用程序的描述不一致的应用程序，包括将被拒绝
· 2.5
Apps that use non-public APIs will be rejected
使用非公开的API的应用将被拒绝

· 2.6
Apps that read or write data outside its designated container area will be rejected
读取或写入其指定的容器区域外的数据将被拒绝
· 2.7
Apps that download code in any way or form will be rejected
以任何方式或形式的下载代码将被拒绝
· 2.8
Apps that install or launch other executable code will be rejected
安装或启动其他可执行代码将被拒绝
· 2.9
Apps that are "beta", "demo", "trial", or "test" versions will be rejected
“试用”，“演示”，“审判”，或“测试”版本将被拒绝
· 2.10
iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
· 2.11
Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.
· 2.12
Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
· 2.13
Apps that are primarily marketing materials or advertisements will be rejected
· 2.14
Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
· 2.15
Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store)
· 2.16
Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.
· 2.17
Apps that browse the web must use the iOS WebKit framework and WebKit Javascript
· 2.18
Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
· 2.19
Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
· 2.20
Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program
· 2.21
Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.
· 2.22
Apps that arbitrarily restrict which users may use the app, such as by location or carrier, may be rejected
3. Metadata (name, descriptions, ratings, rankings, etc)
· 3.1
Apps or metadata that mentions the name of any other mobile platform will be rejected
· 3.2
Apps with placeholder text will be rejected
· 3.3
Apps with descriptions not relevant to the application content and functionality will be rejected
· 3.4
App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
· 3.5
Small and large app icons should be similar, so as to not to cause confusion
· 3.6
Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected
· 3.7
Apps with Category and Genre selections that are not appropriate for the app content will be rejected
· 3.8
Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple
· 3.9
Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple
· 3.10
Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
· 3.11
Apps which recommend that users restart their iOS device prior to installation or launch may be rejected
· 3.12
Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs
4. Location
· 4.1
Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
· 4.2
Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
· 4.3
Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected
· 4.4
Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved advertising uses
5. Push notifications
· 5.1
Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
· 5.2
Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
· 5.3
Apps that send Push Notifications without first obtaining user consent will be rejected
· 5.4
Apps that send sensitive personal or confidential information using Push Notifications will be rejected
· 5.5
Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
· 5.6
Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind
· 5.7
Apps cannot charge users for use of Push Notifications
· 5.8
Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected
· 5.9
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected
6. Game Center
· 6.1
Apps that display any Player ID to end users or any third party will be rejected
· 6.2
Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected
· 6.3
Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program
· 6.4
Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center
· 6.5
Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
· 6.6
Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected
· 6.7
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt th