麦肯锡经典图表(PPT模板).ppt

GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDateLOGOGBUTtem2*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextTextLOGOGBUTtem3EXHIBIT TITLE*资料来源：LOGOGBUTtem4*资料来源：Unit of measureLOGOGBUTtem5TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureLOGOGBUTtem62X2 TOWER*资料来源：Unit of measureLOGOGBUTtem75Ps MARKETING*资料来源：Unit of measureLOGOGBUTtem8StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measureLOGOGBUTtem9ARROW 3D*资料来源：Unit of measureLOGOGBUTtem10CUBES1 3D*资料来源：Unit of measureLOGOGBUTtem11CUBES2 3D*资料来源：Unit of measureLOGOGBUTtem12*FootnoteSource:CUBES3 3D*资料来源：Unit of measureLOGOGBUTtem13TextTextTextTextCUTOUT 3D*资料来源：Unit of measureLOGOGBUTtem14New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureLOGOGBUTtem15TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measureLOGOGBUTtem16TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of 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measureLOGOGBUTtem81TextTextTextLINEAR F*资料来源：Unit of measureLOGOGBUTtem82TextTextTextLINEAR G*资料来源：Unit of measureLOGOGBUTtem83TextTextTextTextLINEAR H*资料来源：Unit of measureLOGOGBUTtem84TextTextLINEAR I*资料来源：Unit of measureLOGOGBUTtem85TextTextTextTextLINEAR J*资料来源：Unit of measureLOGOGBUTtem86TextTextTextTextTextTextLINEAR K*资料来源：Unit of measureLOGOGBUTtem87TextTextTextTextLINEAR N*资料来源：Unit of measureLOGOGBUTtem88TextTextTextLINEAR P*资料来源：Unit of measureLOGOGBUTtem89TextTextLINEAR Q*资料来源：Unit of measureLOGOGBUTtem90TextTextTextPROPELLER*资料来源：Unit of measureLOGOGBUTtem91TextTextTextTextTextSTEP 5*资料来源：Unit of measureLOGOGBUTtem92TextTextTextText2 ON 1*资料来源：Unit of measureLOGOGBUTtem93TextTextTextTextTextTextAGAINST*资料来源：Unit of measureLOGOGBUTtem94TextTextTextTextTextAT WORK*资料来源：Unit of measureLOGOGBUTtem95TextTextCOUPLED HORIZ*资料来源：Unit of measureLOGOGBUTtem96TextTextCOUPLED VERT*资料来源：Unit of measureLOGOGBUTtem97TextTextTextTextFOCUSED*资料来源：Unit of measureLOGOGBUTtem98New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureLOGOGBUTtem99TextTextTextPARALLEL*资料来源：Unit of measureLOGOGBUTtem100TextTextTextTextSPLIT*资料来源：Unit of measureLOGOGBUTtem101TextSURROUND*资料来源：Unit of measureLOGOGBUTtem102TextTextTWISTED*资料来源：Unit of measureLOGOGBUTtem103TextTextUP&AWAY*资料来源：Unit of measureLOGOGBUTtem104TextTextUP&DOWN*资料来源：Unit of measureLOGOGBUTtem105CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measureLOGOGBUTtem106SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measureLOGOGBUTtem107The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measureLOGOGBUTtem108Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measureLOGOGBUTtem109Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measureLOGOGBUTtem110 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measureLOGOGBUTtem111Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measureLOGOGBUTtem112Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measureLOGOGBUTtem113Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measureLOGOGBUTtem114Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measureLOGOGBUTtem115Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measureLOGOGBUTtem1163.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measureLOGOGBUTtem117Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measureLOGOGBUTtem118Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measureLOGOGBUTtem119MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measureLOGOGBUTtem120Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measureLOGOGBUTtem121HeaderTextGANTT10*资料来源：Unit of measureLOGOGBUTtem122HeaderText#GANTT15*资料来源：Unit of measureLOGOGBUTtem123TextTextTextTextLEFT TO 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measureLOGOGBUTtem136Label 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measureLOGOGBUTtem137Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measureLOGOGBUTtem138Label 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measureLOGOGBUTtem139Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measureLOGOGBUTtem140Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measureLOGOGBUTtem141TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measureLOGOGBUTtem142Label 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measureLOGOGBUTtem143Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measureLOGOGBUTtem144Label 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measureLOGOGBUTtem145Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measureLOGOGBUTtem146Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measureLOGOGBUTtem147TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measureLOGOGBUTtem148TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measureLOGOGBUTtem149ARROWS*资料来源：Unit of measureLOGOGBUTtem150This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.DISCLAIMERS CLIENT*资料来源：Unit of measureLOGOGBUTtem151This report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside McKinsey&Company.If you are not the intended recipient of this report,you are hereby notified that