IntrocutiontoBusiness商学导论IB14.pptx

Copyright 2007 South-Western.All rights reserved.Chapter 14Promoting ProductsPromoting ProductsCopyright 2007 South-Western.All rights reserved.Learning ObjectivesPromotingProductsOptimal MixAdvertisingP.R.SellingPromotionMixPromoting ProductsCopyright 2007 South-Western.All rights reserved.The Key Decisions in Running a BusinessPromoting ProductsCopyright 2007 South-Western.All rights reserved.Promotional MixMixAdvertisingSellingPromotionP.R.Optimal MixAdvertisingPersonal SellingSales PromotionPublic RelationsPromoting ProductsCopyright 2007 South-Western.All rights reserved.Reasons for AdvertisingMixAdvertisingSellingPromotionP.R.Optimal MixComparativeReminderInstitutionalIndustryPromoting ProductsCopyright 2007 South-Western.All rights reserved.Forms of AdvertisingMixAdvertisingSellingPromotionP.R.Optimal MixPromoting ProductsCopyright 2007 South-Western.All rights reserved.Steps to Personal SellingMixAdvertisingSellingPromotionP.R.Optimal MixPromoting ProductsCopyright 2007 South-Western.All rights reserved.Promotion StrategiesMixAdvertisingSellingPromotionP.R.Optimal MixRebatesCouponsSamplingDisplaysPremiumsPromoting ProductsCopyright 2007 South-Western.All rights reserved.Public RelationsMixAdvertisingSellingPromotionP.R.Optimal MixSpecial EventsNews ReleasesPress ConferencesPromoting ProductsCopyright 2007 South-Western.All rights reserved.Promotional MethodsMixAdvertisingSellingPromotionP.R.Optimal MixPromoting ProductsCopyright 2007 South-Western.All rights reserved.Target MarketMixAdvertisingSellingPromotionP.R.Optimal MixPromoting ProductsCopyright 2007 South-Western.All rights reserved.Promotion BudgetMixAdvertisingSellingPromotionP.R.Optimal MixProduct Life CycleCompetitionEconomic ConditionsPromoting ProductsCopyright 2007 South-Western.All rights reserved.Promotion and PerformanceMixAdvertisingSellingPromotionP.R.Optimal Mix