牛津高中英语M4U1-Advertising-Welcome-to-the-unit.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,牛津高中英语M4U1-Advertising-Welcome-to-the-unit,牛津高中英语M4U1-Advertising-Welcome-to-the-unit牛津高中英语M4U1-Advertising-Welcome-to-the-unitEnjoy some ads If you really want to touch someone,send them a letter.Communication just got sweeter,Enjoy some ads,If you really want to touch someone,send them a letter.,Communication just got sweeter,Brainstorming:,Where can you find these ads?,On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,or in buses etc.,2.Do you like these ads,why or why not?,They are quite interesting,creative and we can get useful information from them.,Which ad is your favorite?,Which ad is your favorite?,Usually,a person can point a gun,at an animal,but,this picture shows,that an animal points a gun at a human.The man,is terrified and asks for help.,This picture tells us the importance of,putting ouselves in others shoes,.,Do not get your own happiness at the expense of others sorrow,.,It shows us the suffering of animals when,humans kill them for fur.Just imagine how,terrible it would be if you were being pointed,at by a gun,and,you will realize the suffering of,animals.,Observation:,Observe the four pictures on Page1.Try to divide them into two parts.,Ads for social problems,Ads for sales,Earth Day,Say No to drugs,Oxlin Airlines,Soft shine shampoo,Commercial,advertisements,Public service,advertisements,What makes a good commercial ad?,1.Where is the place?,In a poor place in South Africa.,2.Who are the main characters（主要角色）?,Football stars and local kids.,3.What happened between them?,Local kids invite football stars to play football with them.,4.Who won the football match in the end?,Local kids.,What makes a good ad?,A good commercial ad should also show its humanitarian concern,and builds a good connection between the product it promotes and the public life.,Watch an ad:,Write a passage about it:,Think of the following questions:,Is it a commercial ad or public service ad?,What message is conveyed?,How is it conveyed?,A sample,This is a public service ad.A father is driving,a car,and his daughter and wife are observing him from a distance.Suddendly,the car hits something and the father looks in terror.Luckily,his daughter and wife come to his rescue.They help him wear his seatbelt,and the father survives.,I like this ad for it shows a vivid picture of,what damage a car crash could get if you,do not wear seatbelts.Plus,it helps me,realize the importance of family love and,care.Instead of portraying a bloddy car,crash scene,it shows us the warmth of,family love and at the same time reminds us,of the importance of wearing seatbelts.,谢谢大家！,结 语,