LinkedInTraining领英操作手册.pptx

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,3/28/2016,#,LinkedIn,Hugh Mar.28,th,.,Agenda,Social Networking Recruitment,JIT Recruitment,LinkedIn Tips,We will focus on,Job Branding,Talent Pool Mapping,Candidate Profile,Quick Question,What is Social Media/Networking,How do you think about the Social Media/Networking influence on the recruitment,Social Media,Media,Technology,Public AD,PR/Marketing,Increase,240%,in 4 years,Global Social Media Use,Global Social Media,Use-Mobile,Social Recruitment Strategy,APP Type,Business Social Media,WIKI&Q&A,Communication,Microblog,SNS,Social Recruitment Strategy,Mistake,Yelling to ocean,No feedback from us,Dizzy steps,TO DO,Keep professional,Keep interesting,Keep logicality,Reward mechanism,How to,do so,Social Recruitment Strategy,Tools,Sogou search for WeChat,QQ Group search(useful in IT),Recruitment account in WeChat/Weibo,*Dont,only,post position,Multi Accounts,Private Style VS Professional Style,Personal Content VS Company,Content,S.E.O.(Search Engine Optimization),Can be Searched,Clear,Publish,Top Ranking,Professional,Interesting,Valuable,Business Skill,Recommendation,Perfect,S.E.O.,Brilliant Shining,Important,Natural,Everywhere,Zero Inventory,Traditional Talent Pool,Warm Candidates,Saved CV,Lean,JIT(Just in time),Talent Pool Mapping,Target Company,Precise Profile,No Frontier,How to,do so,Zero,Inventory JIT Recruitment,As more as Possible,Raw Material,JD Profile,MKT Data,Database,Public,Searchable,TA Need,Strong Persuasion,Quick Introduction of LinkedIn,Ignore the basic,information,Ill give you some data:,Member revenue increased 17%year-over-year,to,400M,12%from Far East,3%(,13M,),from China.,86%,member have fluent English,The average age of a LinkedIn user is 41 years old,79%of all users are,35,years old or older,About 69%of users make over,$60K,per year,50%,of all users are business decision makers,30%,of traffic comes from,mobile,Game Rules,Out of network,Group member,3,rd,connection,2,nd,connection,1,st,connection,InMail,Direct message 15/month/group,Connect if have full nameOther InMail of introduction,InMailIntroductionConnect,Direct contact,Target Talent for JIT in LinkedIn,Quick Boolean Search,Target Group,Similar Company,Use in Google,LinkedIn or other foreign searching website,Base on Boolean Operation,Can diminish the searching result,Join the group in target industry or company alliance,Create a group to collect the candidates-daily,Hidden tips in LinkedIn,Quick find the similar Key word and Company,Seven Tools,LinkedIn,Recruiter.,The,Jobs Network,.,Analysis for the candidates who are interested in our job,LinkedIn,Career,Pages.,Jobs,for You Web Ads,.,Similar to the Top Ranking,Company,Pages,.,Work,With Us,.,Show the job posting on the side of every employees profile page,Recruitment,Ads,.,Similar to the First Page Banner,LinkedIn Report,Free Report,Can be searched in Internet,Business Report,Include:,The most connection company,New joiner analysis,In/Out flow,Career page viewer analysis,Connect to Sales/,KA for that,Thank you,