耐克全英文介绍.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,耐克全英文介绍PPT讲座,创 始 人,Play by the rules.But be ferocious.,按规则游戏。,但是一定要骁勇善战。,耐克的诠释,The NIKE swoosh embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.,耐克的标志代表着文明之初胜利女神鼓舞智勇双全的战士厮杀沙场的精神。,Nike produces a wide range of sports equipment.Their first products were track running shoes,(田径跑鞋),and basketball shoes.They currently also make jerseys for a wide range of sports including track&field,(田径,),football,baseball,tennis,soccer,lacrosse,（,橄榄球),cricket,（曲棍球）,and golf.,Nike positions its products in such a way as to try to appeal to a“youthfulmaterialistic crowd”.However,it also engineers shoes for discount stores like Wal-Mart under the Starter brand.,耐克将其产品的定位瞄准“年轻而物质化的人群”。当然，他也为沃尔玛之类的折扣店生产鞋。,By 1980,Nike had reached a 50%market share in the United States athletic shoe market.Its growth was due largely to ward of mouth advertisement(,口头广告的宣传,),rather than television or print adverts,which Knight and others in the industry found distasteful(,印刷广告媒体,).,Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.,耐克在世界各地有500处生产基地和分公司，分散在美国之外的45个国家。,Ps:锐步国际公司在全球范围内以Reebok、Rockport、CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以Polo RalphLauren品牌设计、销售和分销鞋类产品。,Initially(最初),Nike had no direct competitors because there was no single brand which could compete directly with Nikes rang of sports and non-sports oriented gear until Reebok(锐步)came along in the 1980s.,Speed,Explosiveness,God wing,Thats all.,Thank you,.,