东南亚直播电商报告.pdf

Live Sellingin Southeast Asia060913273739(SEA)Statista,SYNC Southeast Asia by Bain&Company and Meta,e-conomy SEA by Google,Temasek,Bain Rocket Internet 2011Ninja Van2014Ninja Van122,000,000*2022930Ninja Van 2022 11 1,000*-*50/“Fariz Maswan43 Ferisa Mega Putri26 Nalinthip Pornsomboonkit43 1,000 Ninja Van“Guo Lu36 Shopee Vinnie Wong30*“Sasatorn Yahatta32 Pham Hoang Oanh14 Ferisa Mega Putri26“Ting Guan Zhao34 Janna De Jesus27 Fariz Maswan43 Ninja Van1,0001/41/31/3Shopee(27.0%)Facebook(25.5%)TikTok(22.5%)ShopeeFacebookYouTube TikTokLazadaInstagram27.0%25.5%3.0%22.5%15.0%7.0%TikTok ShopeeFacebook ShopeeFacebookTikTokLazadaInstagramYouTube100%75%50%25%0%33.7%25.2%26.5%30.3%19.8%30.9%25.3%14.2%24.8%22.8%10.1%27.5%26.1%20.5%37.9%31.9%26.9%17.2%61 3 Shopee/sgkeelat on TikTok Oasis Live Mall on FacebookLovito on ShopeeBoozeatNinja Xpress63%Grab*Ninja Van ShopeeLazada TikTok Shop Shopee Lazada*TikTok Shop*TikTok Ninja Van TikTok Shop TikTok Shop TikTok TikTok FacebookNinja Van Facebook Facebook StatistaKaiboKaiboKaibo1.5 GMV1)2)SellercraftSellerwizard by SellercraftOtterLiveOtterLiveFacebook Live Streaming 1 2023 3 31 23:59 Social Selling 101:A Checklist for Success5 Tools forBeginnersHow to win at Live SellingThe Beginners GuideShopee:ShopeeLiveSelling:BasicsandHow-tosUltimate GuideFacebook:How to use Facebook Live Video:A Step-by-Step GuideTikTok:EverythingYouNeedtoKnowAboutLiveShopping on TikTokKaiboTikTok Live Streamer Skill Practice AI 1.2.3.4.5.6.7.8.9.Ninja Van1,000Ninja Van Group 40 3 Live Shopping 2022 11 Ninja Van Group 2022 11 1,186 204224316153134155