公益广告基础知识英语版.pptx

DefinitionsfromWiktionaryAdvertisementAcommercialsolicitationdesignedtosellsomecommodity,serviceorsimilar.Apublicnotice.Arecommendationofaparticularproduct,serviceorperson.The advertisers are usually manufacturers,retailers and salesmen.Their merchandise（商品）needstobeadvertisedtobringittothe attention to the customers.Thus nearlyeveryproductisadvertisedinsomeway.Toalargeextent,goodadvertisingleadstosuccesswhile bad advertising can mean failure.ShoesDiamondsBeverageCosmeticWhataretheimportantcharacteristicsofPSAs?Public service advertising can take manyforms,butitmustbedesignedtoreachouttoa target audience.Public organizations,nonprofits and private sponsors might worktogether,oralone,toeducatethepublicaboutimportant issues through print,billboards,Internet,radio,broadcast/cable,vehicle andmobilecommunicationsads.40 Effective and Inspiring Ads from WWF WWF(WorldWildlifeFund)wasstartedbackin1961withthepurposetoconservetheworldsbiologicaldiversity.Currentlytherearemorethan1300WWFconservationprojectsunderwayaroundtheworld.WWFisalsowell-knownforitscreativeadvertisingwhereeachadvertisementisstrongandeffective.TheTsunami（海啸）killed100timesmorepeoplethan9/11.Exploitingtheecosystemalsothreatenshumanlives.Exploitingtheecosystemalsothreatenshumanlives.Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Supportourfightagainstillegalhunting.DontDontbuyleopard(豹)skinjacketsoritemsmadefromprotectedspecies.Supportourfightagainstfightagainstillegalhunting,Dontbuysealskinshoesoritemsmadefromprotectedspecies.Stopcrueltytoanimals.ForalivingBalticSea(波罗的海波罗的海).15km2ofrainforestdisappearseveryminute.BeforeitstoolateSavethepanda!Itsnowornever.Savethetiger!Itsnowornever.Savethegorilla!Itsnowornever.Sieihielocae,caemostodos.(Iftheglaciersmelt）Globalwarmingischangingtheworldsclimaterapidly.Icebergsarerising,natureisrevolting.Actnow,conserveenergyandtreattheplanetwithrespect,orwellhaveaworldatsea.Thereisalotoflifeinatree.Imagineinanforest.Thereisalotoflifeinareef.Imagineinanocean.Turnoffthelights.Helpturnofftheproblem.Theyarelookingtoyoufortheanswers.Theyarelookingtoyoufortheanswers.Theyarelookingtoyoufortheanswers.Itsyourturn.Itsyourturn.Itsyourturn.Youcantaffordtobeslowinanemergency.15km2ofraindisappearseveryminute.forestStop Stop climate change before it climate change before it changes you.changes you.Lets save nature.Lets save ourselves.EuropeanCARFREEDAYSeptember22,2009Act now for the planet.