新编剑桥商务英语Unit1b.pptx

Unit 1 b CommunicationUnit 1 b Communication商学院工商管理系 商务英语 Unit 1 b CommunicationCommunication Communication Discussion:Divide the class into Discussion:Divide the class into groups and discuss the following groups and discuss the following questions:questions:What form of communication do What form of communication do you usually use?Why and why not?you usually use?Why and why not?How many forms of communication How many forms of communication are there in our modern society?are there in our modern society?Rank them in terms of formality.Rank them in terms of formality.商学院工商管理系 商务英语 Unit 1 b Communication商学院工商管理系 商务英语 Unit 1 b CommunicationlTeaching ObjectivelUnit overview lContent 1 2 3l学时分配 3*45 min l学生作业 supplements商学院工商管理系 商务英语 Unit 1 b CommunicationTeaching Objective lTo enable Ss to take and leave telephone messages lTo raise awareness of clarity in spoken language lTo practice reading for gist and specific information lTo practice listening for gist and specific information 商学院工商管理系 商务英语 Unit 1 b CommunicationUnit Overview lKeeping in touch:Keeping in touch:Speaking to find out each others use of various forms of communication,readinglLeaving voice mails:Leaving voice mails:Listening,language focus,speaking lTaking messages:Taking messages:listening,language focus,speaking 商学院工商管理系 商务英语 Unit 1 b CommunicationKeeping in touchKeeping in touch lVocabulary lReading questionslTextlOral practicelInterview（audio）商学院工商管理系 商务英语 Unit 1 b CommunicationVocabulary1-2 linternational communication 国际交流 lofficial language 官方语言llanguage skills 语言技能 lexceed 超越 lover-estimate 过高地估计 lmanageable 便于管理 lunderstate 轻描淡写 lculture-specific 某一文化所特有的 lwork environment 工作环境 lthe business world 商界 lseminar 研讨会(研究生班)lmanagement 管理人员 lfollow-up evaluation 后续评估 lsupplier 供应商商学院工商管理系 商务英语 Unit 1 b CommunicationVocabulary2-2 ldepartment training budget 部门培训预算 ldeadline 最终期限 lvoice mail 语音信息 lanswering machine 录音电话（英国英语用 answer phone）lhalf-year sales report 半年度销售报告 lcomplimentary ticket 免费赠送的票 lnative speaker 操本族语言的人 ltime schedule/时间安排表 lEricsson 全名为 Ericsson Telecommunications l瑞典爱立信电讯公司 lStockholm 斯德哥尔摩（瑞典首都）lHelsinki 赫尔辛基（芬兰首都）lScandinavian 斯堪的纳维亚（北欧地区，包括挪威，瑞典，丹麦，冰岛等国家）lCopenhagen 哥本哈根（丹麦首都）l Danish Telecommunications Trade Fair 丹麦电子通信交易会 商学院工商管理系 商务英语 Unit 1 b Communication商学院工商管理系 商务英语 Unit 1 b CommunicationReadingStep 1 Read the article about using English forinternational business,looking for the topicsentence and thekeywords and give atitletoeachparagraph.Step 2Answerthequestionsaboutthearticleandchecktheanswers.Step 3Explainthetitleandsomenewwordsandusefulexpressions.商学院工商管理系 商务英语 Unit 1 b CommunicationReading questions lWhy does Ericsson use English as its official language?lWhat can native English speakers do to communicate more effectively?lWhy are native English speakers unaware of the difficulties of listening to foreign languages?lHow does Ericsson makes its employees more aware of these difficulties?商学院工商管理系 商务英语 Unit 1 b CommunicationlTextText TranslationWords and expressions商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too English?Is your English too English?lEnglish may be the language of English may be the language of international business but,as Alison international business but,as Alison Thomas reports,itThomas reports,its not only non-s not only non-native speakers who need to learn how native speakers who need to learn how to use it effectively.to use it effectively.lChinese商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too English?Is your English too English?l1.1.Ask a Swedish Ericsson executive Ask a Swedish Ericsson executive Talar du Talar du Svenska?Svenska?and and he may he may well replywell reply Yes.But only at Yes.But only at home.At work I speak English.home.At work I speak English.Ericsson is one of Ericsson is one of a growing number of European companies that use a growing number of European companies that use English as their official corporate language.These English as their official corporate language.These companies recognize and,at the same time,increase companies recognize and,at the same time,increase the the dominancedominance of English as the language of of English as the language of international communication.Soon the number of international communication.Soon the number of speakers of English as a second language will speakers of English as a second language will exceedexceed that of native English speakers.that of native English speakers.l ChineseChinese商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too English?Is your English too English?l2.Although a company might use English a 2.Although a company might use English a its official language,its employees are its official language,its employees are unlikely to be bilingual.Language trainer unlikely to be bilingual.Language trainer Jacquie Reid thinks we consistently Jacquie Reid thinks we consistently overestimateoverestimate the fluency of non-native the fluency of non-native speakers.speakers.We always assume that because We always assume that because their language skills are better than ours,their language skills are better than ours,they understand everything we say.they understand everything we say.lChinese商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too English?Is your English too English?l3.So how should we adapt our use of 3.So how should we adapt our use of language and what are the common problems?language and what are the common problems?Simplify it,Simplify it,it Reid it Reids advice.s advice.DonDont t overcomplicateovercomplicate the message.Reduce what the message.Reduce what youyoure saying to manageable chunks.re saying to manageable chunks.Reid Reid always tells people to always tells people to limit themselves to limit themselves to one idea per sentence.one idea per sentence.ItIts also important s also important to slow down and not raise your voice.to slow down and not raise your voice.lChinese商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too English?Is your English too English?l4.Dr Jasmine Patel,a language consultant at Europhone,says different languages also have their own approach to dialogue.The British start with idiomatic expressions such as So,should we get down to it?And understate important issues with phrase such as There could be a slight problem.They also say Thats a good idea butwhen they mean NO and they repeatedly use the word get with different meanings.And worst of allworst of all,they insist insist onon using humour which is so culture-specificculture-specific that no-one understand it.l Chinese商学院工商管理系 商务英语 Unit 1 b CommunicationIs your English too EnglishIs your English too English?l5.The majority of English native speakers are 5.The majority of English native speakers are insensitive to insensitive to the stress of trying to understand a the stress of trying to understand a foreign language in a work environment because they foreign language in a work environment because they rely onrely on business world speaking their language.At business world speaking their language.At Ericsson,however,this is not the case.At the UK Ericsson,however,this is not the case.At the UK subsidiary,Ericsson Telecommunications,management subsidiary,Ericsson Telecommunications,management training course include seminars on both language training course include seminars on both language and cross-cultural issues.A frequent comment made and cross-cultural issues.A frequent comment made in follow-up evaluations is that increased in follow-up evaluations is that increased awareness has improved communication and,more awareness has improved communication and,more importantly,given participants a better importantly,given participants a better understanding of their own language and how others understanding of their own language and how others might interpret it.might interpret it.ChineseChinese 商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translation l英语可能是国际商务的通用语言，但是，正英语可能是国际商务的通用语言，但是，正如艾莉森如艾莉森托马斯报道的那样，并不只是母托马斯报道的那样，并不只是母语不是英语的人才需要学习如何有效地使用语不是英语的人才需要学习如何有效地使用英语。英语。商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translation l1.1.如果您用瑞典语问爱立信公司的瑞典主如果您用瑞典语问爱立信公司的瑞典主管，管，“你是否会说瑞典语？你是否会说瑞典语？”他很有可能回他很有可能回答说：答说：“是的，但只是在家里，工作中我说是的，但只是在家里，工作中我说英语。英语。”越来越多的欧洲公司将英语作为正越来越多的欧洲公司将英语作为正式的工作语言，爱立信电讯公司便是其中之式的工作语言，爱立信电讯公司便是其中之一。这些公司认同了这一现象，同时也促进一。这些公司认同了这一现象，同时也促进了英语在国际交流中成为主要语言。用不了了英语在国际交流中成为主要语言。用不了多久，英语作为第二语言的人数将大大超过多久，英语作为第二语言的人数将大大超过英语做为母语的人数。英语做为母语的人数。商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translation l2.虽然公司可能把英语定为其正式的工作虽然公司可能把英语定为其正式的工作语言，但是雇员却不可能都具备双语能力。语言，但是雇员却不可能都具备双语能力。语言训练官杰奎尔语言训练官杰奎尔雷德认为：雷德认为：“我们总是过我们总是过高地估计英语做为外语使用者的语言流利程高地估计英语做为外语使用者的语言流利程度。我们总是想当然地认为他们理解我们所度。我们总是想当然地认为他们理解我们所说的每一句话，因为他们的语言技能比我们说的每一句话，因为他们的语言技能比我们要好。要好。”商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translationl3.3.那么，怎样才能使我们的言词适应他们，那么，怎样才能使我们的言词适应他们，而普遍存在的问题有那些呢？雷德的建议是而普遍存在的问题有那些呢？雷德的建议是“简单化您的言辞，简单化您的言辞，”“不要使话语过分复不要使话语过分复杂。把你说的话限制在可控制的语段。杂。把你说的话限制在可控制的语段。”雷雷德总是告戒人们，一句话只能表达一个意思。德总是告戒人们，一句话只能表达一个意思。“说话放慢速度，不要提高嗓门也很重要。说话放慢速度，不要提高嗓门也很重要。”商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translationl4.4.欧洲电话公司的语言顾问杰斯敏欧洲电话公司的语言顾问杰斯敏佩特尔指出，佩特尔指出，不同的语言有其特有的对话方式。不同的语言有其特有的对话方式。英国人往往以类似那么，我们就谈点正经的吧这样的俗语来开始一个话题，而重要的事情则被轻描淡写为：可能出了点小问题。他们还会说那主意不错，不过而实际上这意味着拒绝；他们反复用get这个词来表达不同的意思。最糟糕的是，他们固执地使用没有人能理解的幽默，因为这种幽默是在特定的文化里才有的。”商学院工商管理系 商务英语 Unit 1 b Communication商学院工商管理系 商务英语 Unit 1 b Communication商学院工商管理系 商务英语 Unit 1 b CommunicationText translationText translationl5.5.尽管强调在工作环境中要学会一种外语，大多尽管强调在工作环境中要学会一种外语，大多数以英语为母语的人对此却毫无反应，因为他们对数以英语为母语的人对此却毫无反应，因为他们对商界中使用自己的母语有一种依赖性。但是在爱立商界中使用自己的母语有一种依赖性。但是在爱立信公司，情况并非如此。在爱立信电子通讯公司的信公司，情况并非如此。在爱立信电子通讯公司的英国子公司里，管理人员培训课程中包含了语言和英国子公司里，管理人员培训课程中包含了语言和跨文化问题两个方面的研讨会。在其后续的评估中，跨文化问题两个方面的研讨会。在其后续的评估中，常见的一个评语是：语言文化意识的提高促进了交常见的一个评语是：语言文化意识的提高促进了交流，更为重要的是，它使参加者更好地理解自己的流，更为重要的是，它使参加者更好地理解自己的母语，并了解别人怎样来理解它。母语，并了解别人怎样来理解它。商学院工商管理系 商务英语 Unit 1 b CommunicationWords and expressions 1-4Words and expressions 1-4 lAsk aand是一个惯用语，相当于if you ask，you will,实际上这是一个省略了if的条件从句，在If 省略的时候，主句必须由 and 来连接，比如：Practice speaking English more,and you will improve your oral English quickly.多说英语，那么你的英语口语提高就会很快。lAnd he may well reply这里的well作副词，表示“在很大程度上”，“远远地”，例如：He is well past forty.他已经四十多岁了。又比如：He sat well back in his chair.他在椅子上坐得很靠后。l 商学院工商管理系 商务英语 Unit 1 b CommunicationWords and expressionsWords and expressions 2-4 lDominance:意思是“占据统治地位”。形容词形式是：dominant.Peace was the dominant theme of the conference.和平是大会的首要议题。lExceed:超过的意思。比如：If your liabilities exceed your assets,you may go bankrupt.如果你所负的债务超过你的资产，你就会破产。lOver-estimate,over-complicate 注意这两个单词的构词法，英语中的前缀，over-含有“过分”，“过于”的意思，其他例子还有：oversleep睡过头，overheat温度加得过高，overact 行动，举止过分等等。与此相反的前缀是under-，表示，“过低”，“低于”。例如：underestimate 过低估计，underact 表演不充分，underfeed喂食太少。商学院工商管理系 商务英语 Unit 1 b CommunicationWords and expressionsWords and expressions 3-4 lLimit themselves to“把限制在”，注意，这里的to 是介词，后面必须跟名词性词组，例如：As the supply of tea is running short,we must limit each person to one cup.由于茶水供应不足，每个人只限一杯。lWorst of all“最糟糕的是”，例如：Worst of all,he had no hope of shaking her resolution.最糟糕的是，他没有指望能动摇她的决心。lInsist on“.坚持”，注意，insist的用法，insist on/upon sth./doing sth.,例如：I insist on his coming with us.我坚持他和我们一起来。Insist 后面也可跟 that 引导的从句：They insisted that she(should)be invited.他们坚持要邀请她。lInsist 的词义与persist相近似，但必须注意的是persist必须与介词in 连用：persist in sth./doing sth.“坚持做某事”。当persist跟that引导的从句时，它的意思就发生变化，表示“坚持说”，“反复说”，例如：He persisted that he was innocent of the crime.他坚持说自己没犯罪。商学院工商管理系 商务英语 Unit 1 b CommunicationWords and expressionsWords and expressions 4-4 lBe insensitive to“缺乏反应的，”“对不敏感”，例如：insensitive to the needs of the customers.对顾客的要求不敏感。lRely on/upon sth 注意这一词组的用法。后面可以是接名词或代词，比如，She relies on her parents for tuition.她的学费依赖她的父母。还有，这个词组的后面也可以跟不定式。比如：You may rely on me to help you.你可以依靠我来帮你。也可以跟复合结构，例如:Dont rely on my/me helping you.不要指望我来帮你，文章中的rely on the business world speaking their language 是最后一种用法。商学院工商管理系 商务英语 Unit 1 b CommunicationOral practice lthe fast speed makes it difficult to follow 语速太快跟不上 llocal accent 地方口音 lidiomatic language 俗语 lfail to understand the slang expressions 不能理解俚语 ldifference in cultural background create barriers in communication l文化背景差异造成交际障碍 lcannot appreciate English culture-specific humor 不能欣赏英语文化中特有的幽默。what do you find difficult about understanding native English speakers?参考词汇和表达商学院工商管理系 商务英语 Unit 1 b CommunicationInterview llistenlisten lThe evolving English language lImpact on news organizations and their audience lThe full meaning of spam lText messaging 商学院工商管理系 商务英语 Unit 1 b CommunicationLeaving voice mailsLeaving voice mails lListening practiceListening practicelLanguage pointsLanguage pointslOral practiceOral practicelSupplementary reading Supplementary reading lAudio materialAudio material商学院工商管理系 商务英语 Unit 1 b CommunicationLeaving voice mail Listening 1Step1 Read the requirement of the exercise andguessthecontentofthefivevoicemail.Listentothetapeandtrytomatchtherightitems.Step 2 Listen to the tape again and check the answersStep 3 Listen to the tape for a third time whilereadingthetapescriptsandcorrecttheanswers.商学院工商管理系 商务英语 Unit 1 b CommunicationWord tipsl1.Im afraid its not going to work out because ofdeadlinehere.l因为我有工作要赶期限，恐怕那个时间不合适l2.Couldyougetbacktomeasap?l您可以尽快回电话给我吗？l3.I think the time schedule looks a bit on theoptimisticside,aswell.l时间安排看来可行。商学院工商管理系 商务英语 Unit 1 b CommunicationListening practice lFrida Andersson,a manager at Sanderlin AB in Stockholm,receives five voice mails.lListen and decide what each speaker is trying to do.lWhich of the calls do you find difficult Which of the calls do you find difficult to understand?Why?to understand?Why?商学院工商管理系 商务英语 Unit 1 b CommunicationLanguage pointsLanguage points lDonDont forget t forget lLeaving answering machine messageLeaving answering machine message lWhen we leave messages,it is important to be every clear.When we leave messages,it is important to be every clear.lPrepare the listener for the messages Prepare the listener for the messages lThis is Frank Larson from Scandinavian Conferences.This is Frank Larson from Scandinavian Conferences.lItIts 9.30 on Wednesday morning.s 9.30 on Wednesday morning.lI Im ringing about the sales report.m ringing about the sales report.lMake requests simple and polite Make requests simple and polite lCould you send me the report,please?Could you send me the report,please?lCould you please call me back?Could you please call me back?lGive clear contact information Give clear contact information lI Im in Helsinki until Friday.m in Helsinki until Friday.lMy telephone number is 346766My telephone number is 346766 商学院工商管理系 商务英语 Unit 1 b CommunicationOral Practice lWork in pairs.Look at the tapescript Work in pairs.Look at the tapescript and choose one of the difficult and choose one of the difficult messages.Make it easier to messages.Make it easier to understand.understand.商学院工商管理系 商务英语 Unit 1 b CommunicationSupplementary reading1-5 lOpportunity or Opportunity or“The Black Hole of CalcuttaThe Black Hole of Calcutta”l“Hi,this is Mike Simmons.IHi,this