吉利渠道策略及促销策略.ppt

Place Strategy,1,4S place strategy,2,Sub-network place strategy,3,Direct store place strategy,4,Auto city place strategy,。,Sub-network place strategy,Divide all kinds of cars into 4 series:Shanghai Maple,Englon,Emgrand,Gleagle,and Volvo,Sub-network place strategy,Decrease distributors to increase market coverage,Establish strict regulations of management system,Principles of place,Centrality of resources,Attack on weakness,Mastery to,clients,LOGO,无忧,PPT,原创商务模板,Promotion strategy,Advertisements,Television advertisements,Newspapers and periodicals advertisements,Internet advertisements,Public relations,Held conferences for new cars and seminar on Advanced Automotive Technologies.,Participate in auto shows,Shape the brand.,Public relations events,Sales promotions,Sell on sale,Send presents,Security marketing,The safest,The most energy-efficient,The most environmentally friendly,Budget,Item unit,USD,advertisement,3 million,web publishing,500,000,4s store,5 million,promotion,200,000,Activity,(press conference,TV show,auto show etc),800,000,total amount,9,500,000,