商务英语口译Unit-3--Business-Negotiation.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit,three,Business,N,egotiation,1.New Lecture,Contents,2.Useful Expressions,3.,Exercises,By learning this unit,you are supposed to be able to:,1.Understand the importance of business negotiation.,2.Know the basic manners in business negotiation.,3.Master the frequently used phrases,sentence,patterns and etc.,商务谈判,是指不同的经济实体各方为了自身的经济利益和满足对方的需要，通过沟通、协商、妥协、合作、策略等各种方式，把可能的商机确定下来的活动过程。,New Lecture,如何培养成一流谈判高手？,一、调整当前的心态,1.谈判成功的基石：尊重与信任,2.谈判的本质,3.认识主要的目的,4.学习失去的感觉,5.善于当个好听众,6.积极的肯定对手,7.一流的谈判好手的三好,二、自我优化的素养,1.了解对方的文化,2.友善的入乡随俗,3.培养分析的能力,4.科学的抽丝剥茧,5.理性的追根究底,6.遏止问题的扩大,7.自我认知的能力,8.培养超人的耐心,9.诚信走得万里路,三、找到正确的方法,1.合适的地点时间,2.虚张声势的阵法,3.充分的披露信息,4.巧妙地否定对手,5.内外兼美的包装,6.行云流水的沟通,7.灵活的迂回战术,e,spionage ,espin:n.间谍；间谍活动；刺探,The episode could reasonably serve as a unique epic of royal espionage!,这一事件理所当然地堪称是国王间谍活动的的独一无二的史诗。,scrutinize skru:tinaiz vi.细阅；作详细检查 vt.详细检查；细看,Selden had retained her hand,and continued to scrutinize her with a strange sense of foreboding.,赛尔登一直紧握着她的手,用预感到大祸临头的惊恐目光仔细观察她。,intuition ,intju:in n.直觉；直觉力；直觉 的知识,The theory that ethical principles are known to be valid and universal through intuition.,直觉主义通过直觉知道道德原则有效性和普遍性的理论,coincide ,kuinsaid vi.一致，符合；同时发生,The demonstration had been carefully stage-managed to coincide with the Prime Ministers visit.,这次示威活动事先作了精心安排，正好在首相访问时进行。,indemnities n.赔偿（indemnity的复数）；保障,The victorious nations are demanding huge indemnities from their former enemies.,战胜国要求战败国交付巨额赔款。,destabilize di:steibilaiz vt.使动摇,At no time can the feed system destabilize an otherwise stable.,供应系统决不会使一个在其它状态下稳定的燃烧过程变得不稳定。,at stake 危如累卵；处于危险中；在紧要关头,The life of the sick man is at stake.,病人的生命危在旦夕。,Our childrens education is at stake.,我们孩子的教育好坏无法预料。,This decision puts our lives at stake.,这么一决定,我们的生命就吉凶难卜了。,menace mens n.威胁；恐吓vi.恐吓；进行威 胁,And here too,on the pleasant coast that had once drawn ecstatic tourists,lights were a menace.,在这儿,当年陶醉过游客的景色优美的海岸上,灯火也是一种威胁。,agile dail adj.敏捷的；机敏的；活泼的,Thanks to agile footwork he always managed to escape his pursuers.,他善於随机应变，总能摆脱追踪他的人。,reciprocate risiprkeit vt.报答；互换；互给vi.往复运动；互换；酬答；互给,If I can reciprocate at any time,please be sure to call on me.,如果将来我能为您做些什么，请直言。,culprit klprit n.犯人，罪犯；被控犯罪的人,He has only been home once,sir,since the day of the examination of that culprit.,自从那个罪犯受审之后,阁下,他只回过一次家。,Sight Interpretation,D:Id like to get the ball rolling,by talking about,prices.,R:Shoot.,Id be happy to answer any questions you,may have.,D:Your products are very good.But Im a little,worried about the prices youre asking.,R:You think we about be asking for more,?,Sight Interpretation,R:如果你让我们冒这么大的险，却只给我两年的产品量,那不好意思，我不能接收。,K:那你要多少？,R:三年的合约，而不是两年。而且每一年结束后都要有,一个质量检查，并且检查人员中必须有我们选的人。,K:可以，还有什么条件吗？,D:Well,if we promise future business,volume,sales,that will slash your costs,for making the,products,right?,R:Yes,but its hard to see how you can place such large,orders.How could you turn over,so many?,(pause)Wed need a guarantee of future business,not,just a promise.,D:We said we wanted 1000 pieces over a six-month,period.What if we place orders for twelve months,with a guarantee?,R:If you can guarantee that on paper,I think we can,discuss this further.,Sight Interpretation,R:前六个月,15%,提成，后六个月,12%,，然后我们签一,个,3000,份的保证书。,D:那可是很多产品啊，而且我们的利润很低。,R:这是我们能提供的最好的条件了，而且我们今天就,要把这个给敲定了。如果我什么协议都没有达成，,我可能就要到你这里讨生活了。,D:那好吧，前六个月,17%,，后六个月,14%,，如何？,Sight Interpretation,English-Chinese Interpretation,Selected Simulation Exercises,译文：,A:Im sorry to say that the price you quote is,too high.It would be very difficult for us to,push any sales if we buy it at this price.B:well,if you take quality into consideration,you wont think our price is too high.A:Lets meet each other half way.,译文：,-,大家都知道，包装直接关系到产品的销售。,-,是的，它也会影响我们产品的信誉，买主总是 很注意包装。,-,我们希望新包装会使我们的顾客满意。,3,A:From what Ive heard,youre already well up in shipping work.,B:Yes,we arrange shipments to any part of the world.,A:Do you do any chartering?,Thank you!,