What Makes an Advertisement Attractive.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,W,hat,M,akes an,A,dvertisement,A,ttractive,?,BY,Tracy&Wang,Xiaonan,视觉传播,Visual Communication,听觉传播,Hearing Communication,The message they express.,The background music.,It is not a surprise that figure of speech is widely used in advertisement,.,Metaphor is an implied analogy,which imaginatively identifies one object with another and ascribes to the first one or more of the qualities of the second.It helps transfer the qualities of one thing to another naturally,without feeling of obvious pulling from the advertiser.,Here presented is one example of using of metaphor.,The born leader.,天生的领导者。,Soft,enchanting,smiling colorthats the gift of focus to your hair.,-Hair-oil advertisement:Focus,柔软，丝丝顺滑和颜色鲜艳是,Focus,发油送给您头发的礼物。,T,he message they express.,The background music.,B,asic ways are identified in which music can contribute to an effective broadcast advertisement:,1,)structure/continuity,2,)memorability,sympathetic response,easy to remember,3)volume,proper,not too aloud.,