江西师范大学科学技术学院《专业英语（商务英语方向）》2024-2025 学年第一学期期末试卷.pdf

江西师范大学科学技术学院专业英语（商务英语方向）江西师范大学科学技术学院专业英语（商务英语方向）20242024-2025 2025 学年第一学期期末试卷学年第一学期期末试卷 试卷说明：试卷说明：1、试卷满分 100 分，120 分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号 一 二 三 四 五 总分 合分人 复核人 满分 100 得分 一、词汇与语法选择题（本大题总共 15 小题，每题 2 分，共 30 分）1.The new policy will have a profound impact on the companys future development.What does profound mean?A.轻微的 B.深远的 C.表面的 D.短暂的 2.We need to _ our marketing strategy to adapt to the changing market conditions.A.adjust B.adopt C.adapt D.admit 3.The manager is very _ in making decisions,which sometimes leads to missed opportunities.A.cautious B.decisive C.hesitant D.confident 4.The companys annual revenue has reached a new _ this year.A.high B.level C.peak D.point 5.The _ between the two companies has been very intense recently.A.competition B.cooperation C.collaboration D.combination 6.Our team is working hard to _ the project on time.A.complete B.accomplish C.finish D.all of the above 班 级 学 号 姓名 本科 密 封 线 7.The report provides a detailed _ of the market trends.A.analysis B.analyze C.analyst D.analytic 8.The new product has received positive _ from customers.A.response B.feedback C.reaction D.answer 9.We need to _ our resources to focus on the most important tasks.A.allocate B.distribute C.assign D.all of the above 10.The company is planning to _ a new marketing campaign next month.A.launch B.start C.initiate D.all of the above 11.The _ of the meeting is to discuss the new business plan.A.purpose B.objective C.aim D.all of the above 12.She has a strong _ for languages and can speak several fluently.A.interest B.passion C.enthusiasm D.all of the above 13.The companys success is due to its innovative _ and excellent management.A.ideas B.thoughts C.concepts D.all of the above 14.We need to _ the risks before making a decision.A.assess B.evaluate C.estimate D.all of the above 15.The _ of the market is constantly changing,so we need to stay updated.A.situation B.condition C.state D.all of the above 二、阅读理解（本大题总共 5 题，每题 4 分，共 20 分）1.Read the following passage and answer the question.In todays global business environment,companies need to be more flexible and adaptable than ever before.With the rapid pace of technological change and the increasing competition in the market,businesses must be able to respond quickly to new challenges and opportunities.This requires a culture of innovation and a willingness to embrace change.What is the key requirement for companies in todays global business environment?A.To be more flexible and adaptable B.To have a culture of innovation C.To be willing to embrace change D.All of the above 2.Read the following passage and answer the question.The marketing department is responsible for promoting the companys products and services.They use a variety of channels,such as advertising,public relations,and social media,to reach their target customers.The marketing team also conducts market research to understand the needs and preferences of the customers and to develop effective marketing strategies.What is the responsibility of the marketing department?A.To promote the companys products and services B.To use a variety of channels to reach target customers C.To conduct market research D.All of the above 3.Read the following passage and answer the question.The finance department is in charge of managing the companys financial resources.They are responsible for preparing budgets,managing accounts,and ensuring the financial stability of the company.The finance team also provides financial advice and support to other departments within the company.What is the role of the finance department?A.To manage the companys financial resources B.To prepare budgets and manage accounts C.To ensure the financial stability of the company D.All of the above 4.Read the following passage and answer the question.The human resources department is responsible for hiring,training,and developing the companys employees.They also handle employee relations,including performance management,compensation,and benefits.The HR team plays a crucial role in ensuring that the company has a talented and motivated workforce.What is the function of the human resources department?A.To hire,train,and develop employees B.To handle employee relations C.To ensure the company has a talented and motivated workforce D.All of the above 5.Read the following passage and answer the question.The operations department is responsible for the day-to-day running of the company.They oversee the production process,manage the supply chain,and ensure the quality of the products and services.The operations team also works closely with other departments to ensure the smooth operation of the company.What is the main responsibility of the operations department?A.To oversee the day-to-day running of the company B.To manage the production process and supply chain C.To ensure the quality of products and services D.All of the above 三、翻译（本大题总共 6 题，每题 4 分，共 24 分）1.Translate the following sentence into Chinese.The companys mission is to provide high-quality products and services to its customers.2.Translate the following sentence into English.我们需要不断创新，以满足客户日益增长的需求。3.Translate the following phrase into Chinese.marketing strategy 4.Translate the following phrase into English.人力资源部门 5.Translate the following sentence into Chinese.The marketing campaign has achieved great success and increased the brand awareness.6.Translate the following sentence into English.公司的成功离不开全体员工的努力。四、写作（本大题总共 2 题，每题 6 分，共 12 分）1.Write a short paragraph about the importance of teamwork in a company.2.Write a letter to a customer to introduce a new product or service.五、案例分析（14 分）Read the following case and answer the questions.Company X is a medium-sized manufacturing company.It has been in business for several years and has a stable customer base.However,in recent years,the company has faced some challenges due to increased competition in the market.The management team has decided to implement a new marketing strategy to improve the companys performance.1.What are the possible reasons for Company Xs challenges?2.What should the management team consider when implementing the new marketing strategy?3.How can the new marketing strategy help Company X improve its performance?