知而行目标行销系统.ppt

单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,知而行目标行销系统,提高门店营销竞争力,Contents,Add your text in here,Add your text in here,Add your text in here,Add your text in here,Add your text in here,ThemeGallery is a Design Digital Content&Contents mall,developed by Guild Design Inc.,Add your text in here,Add your text in here,Add your text in here,Add your text in here,Add your text in here,Contents 1,Contents 2,知而行系统介绍,“知而行”目标行销系统：,以产品条码等交易信息作为依据，判断顾客的真实购买行为,按其不同购买行为和个性化需求，在店内实时打印、发放和处理定向“一对一”的优惠券、赠品券的系统,该系统旨在提高门店销售,扩大厂家销量,优惠顾客商品,进而达到一种“三赢”的促销系统。,广州泰思管理科技有限公司,SweetMart,Development LTD.,系统原理介绍,知而行数据中心,零售商服务器,收银机,知而行店内服务器,收银员,知而行优惠券打印机,顾客,1.,扫描商品,2.,传送每一笔交易到 知而行店内服务器,3.,分析顾客的购买行为同优惠券进行匹配,4.,打印知而行优惠券,5.,交给顾客电脑小票和知而行优惠券,知而行样券介绍,有效期限,有效期限,兑现规则：,1,）指定商品；,2,）指定数量,促销类型,促销类型,兑现规则：,1,）服务中心；,2,）赠品种类,限用门店,限用门店,条码唯一性,条码唯一性,其它优惠券示例：,苏果门店自用项目样券,其它优惠券示例：,苏果门店自用项目样券,其它优惠券示例：,2,：印制好放在优惠商品货架上，由顾客购买此商品时，拿取兑换。,万能通兑券,1,：印制在海报上面，由顾客剪下兑换,。,限指定门店,知而行券的主要类型,竞争性,跨品类,忠诚度,广告,限时段,竞争性,买厂家品牌，提供自营品牌的优惠券,跨品类,买米，提供油的优惠券,忠诚度,买价值100元的产品，提供选择类产品10元优惠券,限时段型,提供仅在人流量低时可使用的优惠券,广告,广告信息,其它,竞赛、娱乐、抽奖、增值服务信息等等,更多,知而行价值概述,满额优惠条件,优惠券使用期限,优惠券限用门店,专业的销售队伍,价值概述,知而行,提高顾客到店频次,提高顾客客单价,提高门店忠诚度,赢得更多的厂家资源,Click to edit title style,Click to add Text,Click to add Text,Click to add Text,Contents,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Description,of the contents,Description of the contents,Description of the contents,2006,2007,2008,Click to edit title style,2.Describe contents for a Chart,Description of the companys sub contents,Description of the companys sub contents,1.Describe contents for a Chart,Description of the companys sub contents,Description of the companys sub contents,Title,Title,Title,Title,Chart Title in here,text in here,text in here,text in here,text in here,Click to edit title style,Contents01,Contents02,Contents03,Contents04,Contents05,Contents06,0%20%40%60%80%100%,18.5%,17.5%,8.7%,23.6%,63.6%,84.3%,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Text in,here,Text in,here,Text in,here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title in here,2.,Description of the companys sub contents,Describe a vision of company or strategic contents,1.,Description of the companys sub contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Description of the contents,Description of the contents,Description of the contents,Click to edit title style,Title,Description of the contents,Description of the contents,Description of the contents,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Level 1,Level 2,Level 3,Level 4,Level 5,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Click to edit title style,ThemeGallery,is a Design Digital Content&Contents,mall developed,by Guild Design Inc.,ThemeGallery,is a Design Digital Content&Contents,mall developed,by Guild Design Inc.,ThemeGallery,is a Design Digital Content&Contents,mall developed,by Guild Design Inc.,A,Group,C,Group,B,Group,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,2003,2004,2005,2007,2003.10 Add Your Text,2003.10 Add Your Text,2003.10 Add Your Text,2004.10 Add Your Text,2004.10 Add Your Text,2004.10 Add Your Text,2005.10 Add Your Text,2005.10 Add Your Text,2005.10 Add Your Text,2007.10 Add Your Text,2007.10 Add Your Text,2007.10 Add Your Text,Click to edit title style,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Description of the products,Click to edit title style,Text in here,Text in here,Text in here,Text in here,Text in here,Description of the contents,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,50%,24%,10%,16%,Products,Description of the companys products,Service,Description of the companys service,Technology,Description of the companys technology,Market,Description of the companys 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here,Click to edit title style,Text in here,Title in here,Text in here,Text in here,2005,2006,2007,2008,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Text in here,Text in here,Text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Add your text in here,Click to edit title style,Text1,Text2,Text3,Text4,Text5,Add your text in here,Add your text in here,Add your text in here,Add your text in here,Add your text in here,Text in here,Text in here,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Text in here,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,10%,60%,30%,Your text in here,Your text in here,Your text in here,Your text in here,Text in here,Your text in here,Your text in here,Text in here,Your text in here,Your text in here,Your text in here,Your text in here,Text in here,Click to add Text,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,10%,5%,60%,25%,Text in here,Text in here,Text in here,Text in here,Your text in here,Your text in here,Your text in here,Your text in here,Your text in here,Your text in here,Your text in here,Click to add Text,Your text in here,Your text in here,Your text in here,2007.10 Add Your Text,2007.10 Add Your Text,2007.10 Add Your Text,2004,2005,2006,2007,Company,History,2005.10 Add Your Text,2005.10 Add Your Text,2005.10 Add Your Text,2006.10 Add Your Text,2006.10 Add Your Text,2006.10 Add Your Text,2004.10 Add Your Text,2004.10 Add Your Text,2004.10 Add Your Text,Click to edit title style,Product,Description of the,companys products,1,000,000,Product,Description of the,companys products,900,000,Product,Description of the,companys products,1,100,000,Click to edit title style,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,CEO,Sub Department,Sub Department,Sub Department,Sub 01,Department,Sub 01,Department,Sub Department,Sub 01,Department,Sub 01,Department,Sub 01,Department,Sub 01,Department,Department,Thank You!,