高中英语模块四unit1 Reading 1课件译林牛津版必修4 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lead-in:,Water protection,Sales of Coco Cola,learn,more,about,ads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Words-matching,1 persuasive,2 promote,3 intended,4 be aware of,5 cure,6 nationwide,7 schooling,8 committing suicide,a sending,b able to make someone believe something,c meant or planned to do,d killing oneself,e help a thing or an idea become popular,f know or realize,g makes an ill person better,or solves a problem,h happening throughout a country,b,e,c,f,g,h,a,d,Before reading,Fast-reading,1 What do advertisements encourage people to do?,2 What does,PSAs,stand for?,3 What are,PSAs,meant to do?,To buy a product or service or believe in an idea.,Public service advertisements.,To educate people about health,safety or,any other issue which affects public welfare.,Main idea of each paragraph,Para.1,Para.2,Para.3,Para.4,Para.5,Para.6,Brief introduction of ads,What is an ad?,Untrue claims about products,How to identify(,辨别),an ad?,Public service ads,The advice on ads,Detailed Reading,1 Advertisements are found in many places.,2,PSAs,are only found in newspapers.,3 All advertisements tell the complete truth.,4,PSAs,and commercial ads use some of the same methods.,5 Commercial ads can give us valuable information about how to live our lives.,6 An ad warning people against smoking is an example of a PSA.,Further Reading,not only,Not all,PSAs,Whats the similarities and difference between,commercial advertisements,and,public service advertisements,?,Post-reading(Consolidation),similarities,Commercial ads,PSAs,Places,found,Means used,billboards,newspapers,magazines,the Internet,radio,television,use attractive and original images and creative language,differences,Commercial ads,PSAs,purpose,expense,believable?,examples,to promote a product or service,to educate people,charged,free of charge,no,yes,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio,TV,images,language,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,conclusion,a subject,Homework:,1 Finish the article on Page 95.,2 List the difficult language points on your notebook.,3.Retell the article about advertisement.,