酒店定价策略.ppt

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Company Logo,*,Click to edit Master title style,酒店定价策略,Contents,Click to add Title,Click to add Title,Click to add Title,Click to add Title,Click to add Title,Company Logo,酒店产品价格的概念,酒店产品价格是指酒店消费者购买酒店产品所支付的货币量。,成本,税费,利润,Company Logo,酒店产品价格的类别,基本价格,1,优惠价格,2,合同价格,3,Company Logo,酒店产品价格在酒店营销中的意义,价格直接影响酒店经营目标的实现,价格是酒店直接获取利润的重要手段,价格是酒店获取竞争优势的重要手段,价格是酒店产品形象和质量的代表,价格是酒店市场细分及市场定位的依据,价格的变动可引起酒店供求关系的变动,Company Logo,酒店产品价格制定的依据,取决于酒店产哦经营者对酒店产品价值的评价，当这种评价以货币量来表现时，就称为供给价格。,取决于酒店宾客对酒店产品价值的评价，当这种评价以货币量来表现时，就称为需求价格。,Company Logo,影响酒店定价的基本因素,成本因素,市场需求,酒店产品,政府管制的影响,酒店定价目标,市场竞争状况,产品定价,Company Logo,酒店产品定价的原则,有利于吸引与保持客源，并能扩大产品销售,1,使酒店获得最佳经济效益,2,酒店产品定价应有一定灵活性,3,Company Logo,酒店定价目标,利润导向定价目标,1,竞争导向的定价目标,2,以扩大市场占有率为定价目标,3,保持稳定为导向的定价目标,4,Company Logo,Diagram,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,Add your text,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Company Logo,成本因素,固定成本,1,变动成本,2,机会成本,3,Company Logo,利润导向定价目标,追求利润最大化,1,、追求企业长期利润的最大化,2,、从企业的整体经济效益衡量,以一定的投资收益率为定价目标,以获取合理利润为定价目标,Company Logo,竞争导向的定价目标,以稳定价格为定价目标,以应付和避免竞争为定价目标,Company Logo,Company Logo,Company Logo,Cycle Diagram,Text,Text,Text,Text,Text,Cycle name,Add Your Text,Company Logo,Diagram,Text,Text,Text,Add Your,Title Text,Text 1,Text 2,Text 3,Text 4,Text 5,Add Your,Title Text,Text 1,Text 2,Text 3,Text 4,Text 5,Text,Text,Company Logo,Diagram,Concept,Add Your Text,Text,Text,Text,Text,Text,Text,Company Logo,Diagram,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Company Logo,Diagram,Add Your Title,Add Your Title,Add Your Title,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Company Logo,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,Text,Text,Text,Company Logo,Diagram,Add Your Title,Text,Text,Text,Text,Company Logo,Cycle Diagram,Concept,B,E,C,D,A,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Company Logo,Diagram,1,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,2,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,3,ThemeGallery,is a Design Digital Content&Contents mall developed by Guild Design Inc.,Company Logo,Diagram,Your Text,Your Text,Your Text,Your Text,Your Text,Your Text,Your Text,Your Text,2001,2002,2003,2004,Company Logo,Progress Diagram,Phase 1,Phase 2,Phase 3,Company Logo,Block Diagram,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,Company Logo,Table,Title,Title,Title,Title,Title,Title,O,O,O,O,O,Title,O,O,O,O,O,Title,O,O,O,O,O,Title,O,O,O,O,O,Title,O,O,O,O,O,Title,O,X,O,X,O,Company Logo,Text1,Text2,Text3,Text4,Text5,3-D Pie Chart,Company Logo,Block Diagram,Add Your Text,Add Your Text,concept,Concept,Concept,Concept,Company Logo,Click to edit company slogan.,Thank You!,