2023年小红书家居行业用户研究报告.pdf

!#$!#$%&()*+,-./0&12345678/9:;?ABCDEFGC()HIJKL)*+,WX6YZ;_()/abcdefghJijeCbije/k#$%&;Klmnopqr()/stuv34w*xL34yz|+ccidcccc/yzl34cdL!#$%&()*+,-./012!#$%&()*+&,-%./()*%012345%6789-./01/2345!#$%&()%*+26789:82345;,-./01234!56789:;?,-ABC.DEF2?345ABCD2EFGHIJKLMNOPQEFRSTUJKLMVOPQW9XYZJVM_OPQEFa$bJcVMKOPRSd-efghi,-GH IJKLMNOPQRST34UVWX&(SYi cjMLOXY./klm;EF2|;EFres2KwMLOoXYWEFighno7lm!#$%&()*+,-./0123456+,-.789:;?A!#BCD)EFGH!#$%&()*+,-./0123456789:;01MNOPQRST!#UVWXYEFGHIJKLMNOPQEFRSTUJKLMVOPQW9XYZJVM_OPQEFa$bJcVMKOPRSd-efghi?AB0CDE?!+()*FG#$5HIJK!#$%&()*+,!W;=EFot“J”Pq?K#$%&DcicjidjdijdK.cijcdidjiK/lcijjdjj()(djjcdcKlOjijjiici=/ljiiidcdc?./dcdijdcci./lcicjiicidiiijicjlDEiijicjd0jicjc6Z23V7&=Z_a23V$bcdef;nktXY./pqAo;EFrcjMLOXY./klm;EF“J”P!./-;pqAot“JPNNMcOKjM_OVLM_OL_MVOLNMNOMVO;nkuvXYefnkcjMLOwwMNOjjMwOKMjOKMOjMO;EF2|;EFres2KwMLOoXYWEFi_ab34+#$c()*deIfLg?5Ohij!#$%&()*+,-./0112!klvW;=EF“J”PNcMcOKwMLOcKMcOccMNOjMwOzWW=nkWoEFW!#!#34$5&(67$%89:;?=+AB=%CDEF oo2”XYicpqrsCtuvwx7yz|M34?(C2tXYiXYv2X2kl;o%i;klo!2345XY#$%Qo&iC C2mXYiC2t”XY7();o*+,I!#$%&()*mn&=wx456yz|7*mnof|yz-./0Q12o3452VXY6789Ii w:;op?A6B2w:CoDXYE#6AFGF/i HQIJKoXYyHK;oL72MNcNMNOQVcMLOXYyOPQIJKiklmnoplqrstuP#$vw&xyz1kno!#$%&()*+,!Rx6A;S8“J”P!#$%&()*+,-.+,/0123141532627324248,9+9:/0+;/0?1A4B25CBA17567C4476CB7ACCC5721DEFDG41H5I41H2I44H1I42H4IBCHI44H6IBHBI41HBI42H1I46HAIJKLM46HIB4H5I46H7I42HCI44H4IBAHBI44H6I42H7IBCHCIB2H1INOPQB4HBIB5H2IB4H7IB4H5IB4H6IBCH4IB7HIBBH2IBAH6IB1HBIRSTU2H4I2H1IB7H2IB6H2I2CH7IB7H2I2CH1I2HI2HAI27HAIVWVX2HBI25HCI25H5IB1HBIB1HBI2H4I2HI2AH2IB6H2IBCHCIYZ25HAIB4H5IB6H2I27HI27H1IB7HBI1HAI24H1I2HAI25HBIF_22H7I24H7I2BH1I21HI27HBI25HCI1AH7I21HCI2BH5I1CH2IV/015H4I2BHI1HAI17HCI7AHCI22H5I74H7I77H2I4BH1I25HBIab1BH4I7BH1I12HBI22H4I14H7I76HBIBCHCI1CH6I16H6I12H4Icdef1BH2I11HI1CH2I12H4I17H4I15HCI17H1I12HAI1BHAI1AH6I6=|7mn=*-|9O9W xW2XYo2KMVO2estBJVVMcOPi TU)LVoUXY2fWXYZ;JcVMKOPJcjMVOP2+2XY;JcVMKOPi|=0B+#$M5HI:!#$%&()*+,!t345XYoLlrX2 BaBtXYolbi#$VI#noOh-L“/5”!#$%&()*+,-./0345678./09556:8!5ot“J”P!%2klJ”PLLMjOVMKOKjMwOKMNOK_MKOcobdefgH2hMiNj2k_bXjVMKOLNMjOVjMcOVLMKOVcMjOVcMLOVMcONwMNONKM_OlmnRhophqrstShuvaB;o B6“|7$%&9*“|!#$%&()*+,wjx;j“wLxklX%x;j“XY#yz)v;QQ 5|Qoi Q;$X2X;i_gg+IfLg5Oh6&7-!#mnoO*=)efoXY2LwLV:=XY2#!Qi jKMcOoXY;Qoi 6W2wVCDXYo9)=XY2;oI#”2HQ“”QQioXY)efXYi0 0ijidiicididccicidciijiijiiidciiiidiidcdjjVjidjji8djV8ccjcjicdcdicdicccdijcd8cdcicd6&7Odmn-&*+;oXYo;obd+i!QoXYYZv;2fWefXY#YZ;toiXYoE#zEQ#2B2fWtbboXYiXYj2YZ;-xb2obdilm#$L5:!#$%&()*+,!;Flo“Zntiicidiiidcdcjijjdiljcjcddjcc!ccccijc#ccdj$%cicjdcjcjcl&(iiiiiijidk)*l+idijciijcc,-ijicdciil%.(idiii/01dicc23cici!$!#34$5&(:;?GHI$JG%G+KL%MN!#$%&()*+,-./012!#$%&()*+,456447894564iiii:;?ABCdjABCddjDd(cEFGBc(dcEFGBdEFGBjABCjHIcddJKABCJKcAijAiJKjLMNO?PdPjiPdPcQRSTUiQRSTUQRSTUcdQRSTUjVjd;WXOjc;WXOji;WXOcQYZ-.;?ABCDj LBo+2ctXY;oLl2Ij7#v:tXYLlbi-b34YiIj7Lkxa2i;atXY;oLli7xj;2Y347?ie”j%o7)efj2XYcIr72NXYcjIi此报告仅供内部使用此报告仅供内部使用!#$%!6mn-.7mnB.E*-.|uP#$tl-a!#$%&()*+,-./039E678./25006:8!(.bkw6e7mn.b/XbJNMLOPQnRhophJNMwOPtXYoLlbiXYXyLhJVOPi#$-#;-!#$%&()*+,-./2FE1678./53G6:8!2oklbt“J”PwjMNOwcMOcMLOcNMNOc_McOVjM_OVLMNONMwONMLOlmXrqrshnRhophXbLMNOwcMKOwVMLOwMOcMKOcwM_OcVM_OVNMVOVMOVMcOqrlmhsXrXbhnRhoph!2oklbt“J”P67+,dmn*9itkl2VcMVOXYojI2IoXY”2Emi|uP#$c;1!#$%&()*+,-./2E53!ot“J”PVMcOKMNOjMjOjKM_OwNMNOcwMOVjMOKMVOef”;a;iIVMO_MOjMLOjLMcOjNMNOLLMcOVcMVOE“EEojI!Ijo“J”P此报告仅供内部使用此报告仅供内部使用!67dmn*9eK_MwOoXY-nRhoph2IitklJKcMjOVMwOPIoXY”2EmJjwMOPi67_+#$5OhtP#$51!#$%&()*+,-./2E53!oklbt“J”PcdjicjjidghijklmnopqrstYFuvw(xyzq|FccicjjcjiHIJKLMNOPJQQLMRSJTLMUVWLMX=YZPJWJjjiiiidghFghgh“ghgh“gh”:+ghQ!ot“J”P!Ijo“J”P此报告仅供内部使用此报告仅供内部使用&ccidjjijcjjcdd=_abcdefghijbWklbmnWopq)rstuLvwfxyz67OmOWdmn9*e BJKMOPQXbJKNMLOPBJKcM_OPtXYolbiKXYjI2IoXY”2JjwMwOPi67_+#$Oh!#$%&()*+,-./253G!oklbt“J”P!ot“J”P!Ijo“J”PiiiiiidlQYZ-.hQQhQE#“Qciiiiccjicdd;U;V;XO;WQRSTUP此报告仅供内部使用此报告仅供内部使用()67mn9|99W BJNMcOPQaBJKLMVOPtXYolbiNXYjI2IoXY”2EJjjM_OPi67_+#$Oh!#$%&()*+,-./251F!oklbt“J”P!ot“J”P!Ijo“J”PjcjcjccistuLvwfxyzmnWopijbWklbghcdefab_=iiii|=|mW&=|=|=;?ABcjcjcccicicccjJWJ=YZPLMUVWLMXJTLMRSLMNOPJQQJKHI!#$%&