2022年618购物节白皮书.pdf

2022 6182022.06091116182325272937434752232022661820226184同比增长10.3%同比增长GMV下单新客环比增长 20%店播成交同比增长22%同比增长618before 20202122232425262728293031123456789101112131415161718192020202020/KOLBig day2020POPPlus day3C20206182020203C56186186182022618#6186618782022618910118,000+2,500+8,000+20,000+40,000+7,000+1213100,000+98.5%12,000+8,000+2,500+Christophe Robin70,000+BOP10,000+8,000+WonderLab2,500+Swisse14151610,000+10,000+30,000+20,000+7,000+100,000+10,000+11220,000+Usmile171810,000+3,000+10,000+10,000+9,000+G2MAX3,000+Frankwood1,000+20,000+198MM14,000+AI500+FITURE24400+1600mg800+MUSCLETECH2080%2+4,000+033,000+Ffit8007,000+OATLY1/75,000+OLLY212,000+100%3,000+2,000+2270%+23KOJIMA10,000+2,000+6,000+DOLI500+4,000+99.99%2410,000+PecothingsAg+7,000+DOLIChonlderl5,000+242561826ROI618KOLKOL27282920162017-201920203012343213150+AI2432LIVE6181X%5X%6186X+GMV9X%7X%1X%GMV1XX%1XX%6X%1X%8X%7X%5X%3361861852661861853161234 AIMV 520618AI23AI356186185107w6.11701w1473w6.814w+KOL61-6194-5363738202261840394024，专家访谈APP24X6182.X2X%ROI3.X415X%2022.06.201+3DUGCiPanda8.4251 iPanda680 3.4 825429,000+4300+2943，专家访谈KPI44 18-29 30-34100-300200+40+30-34 18-2450-20050-1000-50 18-2950-100元3X%1XX%5XX%451234P&L0%10%20%30%40%50%60%70%0%5%10%15%20%25%CVR AICTR*CVR 4XX%4XX%NIKEL1L5DUNK3D/NIKE3D3D4647O2OIPO2O61848VO2OU6X%X X 4961861850618618126125120225253DTC1+12O2O54需求细分健康宅家宠物经济本地生活高效提速55China MONITOR18-34T418-24T1/T2/T325-34 T1/T2 HHI 12-25K25-34T3HHI 6-20K25-340-335-49T1/T20-325-34T1/T2HHI 25K+25-34T3HHI 20K+35-49 T1/T2/T3 HHI 20K+)25-49T1/T2HHI 4-12K25-34T3HHI 4-6K35-49T3HHI 4-12K50+T1/T2/T3)35+T4APP5657