2022中国餐饮数字化市场专题分析.pdf

Confidential?and?Protected?by?Copyright?Laws?202220222?2022/3/30?l?务?研?l?导?l?l?务?SaaS?CONTENTS?01?02?03?-?04?-?SaaSSaaS05?06?015?2022/3/30?20202020?20212021?4.74.7?37,73840,40543,23346,00039,52747,12651,69156,31860,56664,6152020201720162022E201920182021E2023E2024E2025E+6.8%+6.8%-14.1%14.1%+10.3%+10.3%?9595?2020?95?务?的?导?导?研?研?研?务?2016-2025E?的?6?2022/3/30?务?务?2020?5.5?厅?务?top5?务?3?201920154.4%20162018201720202.8%3.0%3.2%3.4%3.8%31.9%+9.5%+9.5%务?201912.4%201615.5%201520172018202014.7%13.0%13.8%17.4%61.0%+7.1%+7.1%务?CR10?5%?务?CR10?务?*?2015-2020?%务?*?2015-2020?%?研?务?*?务?top10?务?*?务?务?研?研?7?2022/3/30?的?的?务?的?务?务?务?务?务?务?的?2014?务?100?500?务?2019-2020?20202020?务?的?务?的?10%10%87.0%201885.0%12.0%88.0%201913.0%15.0%202010.410.710.1务?2018-2020?2018-2020CAGR10.4%10.4%-3.0%3.0%?的?研?研?研?8?2022/3/30?务?的?务?的?3100?100500?2020?15.5%?9.5%?18.1%19.0%21.6%14.9%17.7%14.2%14.5%11.8%12.6%12.3%13.9%10.5%10.7%11.0%9.0%16.4%+9.2%+9.2%+9.0%+9.0%+7.5%+7.5%+8.5%+8.5%+9.5%+9.5%+9.0%+9.0%2018201920201000-5000?3.8%3-100?0.6%100-500?500-1000?2.2%5000-10000?3.9%4.7%4.0%4.0%4.4%1.7%1.6%1.6%2.0%2.4%0.5%0.7%0.9%0.7%1.4%202020182019?2018-2020?%?2018-2020?%?研?研?9?2022/3/30?2018-2020?3.5%1.7%5.5%?4.8%3.8%?44.3%3.7%4.9%?44.3%?6.9%?6.2%4.7%4.6%?5.0%45.0%6.7%6.4%5.9%4.7%5.0%3.5%3.2%3.4%3.7%1.8%1.3%22.0%20.0%19.4%4.1%0%0%+1%+1%+6%+6%+3%+3%-2%2%+16%+16%+4%+4%+8%+8%-13%13%-6%6%201820192020p?p?p?p?p?p?的?p?务?p?研?研?10?2022/3/30?p?的?的?模?的?2020副?20?260?p?务?务?务?2020?450?p?副?副?2020?副?100%?2020?Q4?26%p?p?p?副?副?2020?115?p?IPOIPO?副?IPO?2020?2?副?p?务?覆?去?络p?3R?封?p?务?封?p?0212?2022/3/30?务?务?务?务?封?41%40%20%10%201921%201810%42%12%21%2020?3332922862812842.592.262.252.342.1020172016201820192020?p?模?p?p?p?/?研?务?p?副?p?副?p?p?务?p?89%96%93%?2141763763472020201720182019?/?)?务?13?2022/3/30?/?p?p?p?p?务?p?-?-?p?100100?100100-500500?500500-10001000?10001000?*?2?p?p?p?p?/?*1000?副?副?2?p?研?p?p?务?p?p?p?副?*1000?副?副?p?研?p?p?务?p?/?p?副?p?p?/?*1000?副?副?p?p?p?/软?软?14?2022/3/30?务?务?盛?盛?p?粉?封?务?确?LOGO?副?副?p?封?p?20?60?撑?撑?p?撑?撑?p?SaaS?模?研?flag?3000+?3?+?0316?2022/3/30?B2BB2B?3 3?l?PC?l?l?l?/?l?POSPOS?2013?2015?CRM?l?割?模?l?l?研?l?20032003201020102018201817?2022/3/30?POSPOS?POSPOS?去?p?p?POS?告?p?p?研?研?p?研?研?研?p?副?割模?割模?p?p?告?模?POSPOS?p?p?副?p?务?务?套?p?p?p?模?研?研?p?p?研?务?研?务?18?2022/3/30?SaaSSaaS?p?p?p?封?p?p?务?包?导?副?p?p?研?研?p?研?研?研?p?封?B?C?C?务?p?p?去?p?p?去?p?-?0420?2022/3/30?务?务?POSPOS?/?/?*?21?2022/3/30?务?务?去?去?1?2?模?N?1?封?N?1?模?模?SLAM?22?2022/3/30?0.20.51.54.06.514.236.80%100%200%300%400%500%0510152025303540200%201720192022E150%167%2018202063%2021158%119%2023E务?2017-2023E?务?20162016-20182018?20182018-20202020?20202020?-?l副?模?l空?l?l副?去?lAI?去?l?去?l?模?l?ROI?封?l?研?IFR务?NCBD?23?2022/3/30?3 3?空?50+?导?模?研?2 2?AI?1 1?空?务?24?2022/3/30?务空?务空?201020162016?空?CEO?15?千?名?CEO?60?CEOp 2021.09?D?务?p 2021.01?p 2020.12?C?千?p 2021.09?C2?务?p 2021.04?C1?务?p 2019.11?B?p 2018.04?A+?p 21?2-3厅?p?21?8?空?500?60?p?20,000?模?10,000?p 21?1-2厅?p?锋50?名?8,000?p 21?800?10%?p?LTV?研?p?副?副?p?确?封?SaaS?p?SaaS?的?p?务?研?研?2021?务?去?SaaS?p?副?p?POS?务?务?去?SaaS?去?SaaS?研?39?2022/3/30?SaaSSaaS?去?去SaaSSaaS?去?去?SaaSSaaS?p?SaaS?POSPOS?SaaS?p?POS?p?p?p?1-2?务?3-500?SaaS?p?POS?p?p?务模?p?务?3-500?500+?p?去SaaS?POSPOS?割?务模?/?/?40?2022/3/30?SaaSSaaS?去?去?SaaSSaaS?去?去?20092012p?务?务?务?p?研BI?p?p?对?对?09?16?SaaS?务?研?SaaS?p 2022.02?C?p 2022.01?B+?p 2021.09?B+?p 2021.08?B?1厅?务?p 2020.01?8厅?p 2016.12?C?1.5厅?p 2015.12?p?300?24?24厅?300+?软?p?130?p?500?40?+?41?2022/3/30?SaaSSaaS?VS?软?软?务?务?务?务?去?去2?1?24W+?400+?40W+?40+?POS?0643?2022/3/30?务?务?12.0%87.0%88.0%201813.0%85.0%201915.0%202010.410.710.1务?2018-2020?2018-2020CAGR10.4%10.4%-3.0%3.0%?研?研?研?l?务?l?GDP?割?割?l?l?44?2022/3/30?去?务?去?务?/?l?POSPOS?务?务?POS?务?l?割?割?研?+?割?l?割?割?l?l?割?割?割?l?去?45?2022/3/30?SaaSSaaS?名?名?l?去?l?l?空?SaaSSaaSl?SaaS?研?l?SaaS?去?SaaS?l?POS?去?