2025年高职第一学年（应用英语）跨境电商英语试题及答案.doc

2025年高职第一学年（应用英语）跨境电商英语试题及答案

（考试时间：90分钟 满分100分）
班级______ 姓名______

第I卷（选择题 共40分）

一、单项选择题（每题2分，共20分）
答题要求：从每题所给的四个选项中，选出最佳选项。
1. Which of the following is the most suitable greeting in a business email to a foreign client?
A. Hi!
B. Hello!
C. Dear Sir/Madam
D. Hey!
2. The term "e-commerce" refers to ________.
A. electronic commerce
B. economic commerce
C. effective commerce
D. essential commerce
3. What does "FOB" stand for in international trade?
A. Free on Board
B. Freight on Board
C. Free of Burden
D. Freight of Burden
4. When promoting products in跨境电商, which language style is more appropriate?
A. Formal and serious
B. Casual and friendly
C. Humorous and exaggerated
D. Technical and complex
5. Which of the following platforms is well-known for跨境电商 in the global market?
A. Taobao
B. Amazon
C. JD.com
D. Walmart
6. In跨境电商, customer service is crucial. How should you respond to a customer's complaint?
A. Ignore it
B. Blame the customer
C. Apologize and solve the problem promptly
D. Delay the response
7. The currency used in international trade is often ________.
A. local currency
B. digital currency
C. international currency like USD
D. virtual currency
8. What is the main purpose of a product description in跨境电商?
A. To make the product look good
B. To provide detailed information about the product
C. To tell jokes about the product
D. To show the company's logo
9. Which of the following is an important factor in choosing a物流方式 for跨境电商?
A. Cost
B. Speed
C. Reliability
D. All of the above
10. When communicating with a foreign business partner, it is important to be aware of ________.
A. cultural differences
B. language differences
C. business customs
D. All of the above

二、阅读理解（每题4分，共20分）
答题要求：阅读下列短文，从每题所给的四个选项中，选出最佳选项。
Passage 1
In the world of跨境电商, Amazon is one of the leading platforms. It offers a vast range of products from various sellers around the globe. Sellers need to optimize their product listings to attract customers. Product descriptions should be detailed, highlighting the features, benefits, and quality of the products. Amazon also provides customer reviews, which play an important role in influencing consumers' purchasing decisions. Logistics is another key aspect. Amazon has its own logistics system in many regions, ensuring fast delivery. However, sellers also have the option to choose other logistics providers.
11. What is important for sellers on Amazon?
A. To have a large number of products
B. To optimize product listings
C. To offer low prices
D. To have their own logistics system
12. How do customer reviews affect purchasing decisions on Amazon?
A. They have no effect
B. They only influence a few customers
C. They play an important role
D. They are ignored by most customers
13. What can sellers do about logistics on Amazon?
A. Only use Amazon's logistics system
B. Choose other logistics providers
C. Don't worry about logistics
D. Try to avoid using logistics

Passage 2
跨境电商 has opened up new opportunities for small and medium-sized enterprises (SMEs). They can now reach a global customer base without the need for a large physical store. However, SMEs also face challenges. One of the main challenges is competition. There are numerous sellers on跨境电商 platforms, so it's important for SMEs to differentiate their products. Another challenge is dealing with international regulations and taxes. They need to ensure compliance to avoid any legal issues. Additionally, language barriers can be a problem when communicating with foreign customers.
14. What advantage does跨境电商 bring to SMEs?
A. They can have a large physical store
B. They can reach a global customer base
C. They don't need to produce products
D. They don't need to deal with competition
15. What are the challenges faced by SMEs in跨境电商?
A. Lack of products
B. Too few customers
C. Competition, regulations, and language barriers
D. Easy access to international markets

第II卷（非选择题 共60分）

三（每题5分，共15分）
答题要求：根据所给内容，用英语进行翻译。
16. 跨境电商
17. 产品描述
18. 客户服务

四、简答题（每题10分，共20分）
答题要求：根据所给材料，简要回答问题。
材料：在跨境电商中，品牌建设是非常重要的。一个好的品牌可以提高产品的知名度和美誉度，吸引更多的客户。品牌建设包括品牌定位、品牌形象设计、品牌传播等方面。品牌定位要明确产品的目标市场和独特卖点。品牌形象设计要注重视觉元素，如标志、包装等。品牌传播可以通过多种渠道，如社交媒体、广告等。
19. 为什么品牌建设在跨境电商中很重要？
20. 品牌建设包括哪些方面？

五、写作题（25分）
答题要求：请根据以下提示，写一篇关于跨境电商优势的短文。
提示：跨境电商打破了地域限制，让企业可以接触到全球客户；降低了运营成本，如无需大量实体店面；提供了更多的销售机会，增加了企业的收入；促进了国际贸易的发展，加强了各国之间的经济交流。

在跨境电商的浪潮中，企业迎来了前所未有的机遇。请阐述跨境电商为企业带来的优势，以及如何利用这些优势实现更好的发展。要求：语言流畅，逻辑清晰，字数在250字左右。

答案：
一、1. C 2. A 3. A 4. B 5. B 6. C 7. C 8. B 9. D 10. D
二、11. B 12. C 13. B 14. B 15. C
三、16. Cross-border e-commerce 17.Product description 18.Customer service
四、19. A good brand can increase the visibility and reputation of products, attracting more customers. 20. It includes brand positioning, brand image design, and brand communication.
五、跨境电商为企业带来诸多优势。它打破地域限制，使企业能接触全球客户，扩大市场。降低运营成本，无需大量实体店面。提供更多销售机会，增加企业收入。还促进国际贸易发展，加强各国经济交流。企业可利用这些优势，精准定位目标市场，优化产品与服务；利用网络平台广泛宣传推广；注重品牌建设，提升品牌知名度和美誉度，从而实现更好发展。