模块4-Unit1-Advertising.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Module 4 Unit 1,Advertising,Welcome to the unit,advertisement,n.,advertising,n.,advertise,v.,An advertisement helps to sell goods.,She works in advertising.,I must advertise for a new secretary.,advertise for,登招请,待聘等,广告,advertise oneself(as),自吹,(,是,),Where can we find ads?,Means of transportation,On billboards,banners,横幅标语,Where can we find ads?,Almost everywhere.For example,on billboards,on the Internet,in newspapers/,Magazines,on TV,in leaflets,or in buses etc.,Picture-talking,:,I can see_in the picture.,The ad tries to sell_.,If we use the product,we will_,It tries to make/remind us _,Please fill in the blanks according to Posters1,2 and 4,no more than two words for each blank.,Poster,(,海报,),1,This advertisement offers the _service.It uses“I love to fly with Oxlin Airlines”.Taking airlines is a fast way _(get)to another place.Only in this way_,much of time be _.,can,to get,airline,saved,Poster 2,This poster,(strike,使感到,(,恐惧或惊慌,),)us a lot.It is trying to show us that the,_,have nowhere else to build their nets.They have to build their nets in the sky because all the _ have been cut down.It sends us a serious warning and tells us _ (protect)the environment from now _.,strikes,to protect,birds,trees,on,Poster 4,This poster is targeting,(,目标,),young people especially _,because they,_,more attention to their appearance.It uses persuasive,(,有说服力的,;,劝诱的,),words“Shine _lasts for days”successfully to persuade(,劝说）,young people _ this shampoo.,pay,girls/women,to buy/use,that,To sell products/services,To encourage people to buy products/services.,purpose?,commercial ads/CAs,public service advertisements/PSAs,purpose?,to make you think about,problems in society or,about people who need help.,What is an advertisement?(definition,),advertisement,a good way to _,a good way to,_,sell products or services,make people aware of social problems.,commercial ads/CAs,商业广告,public service ads/PSAs,公益广告,Doing business without advertisements is like wink at a girl in the dark.You know what you are doing,but nobody else does.,-Stewart H.Britt,做生意没广告犹如女孩眨眼你知道你在做什么，但没有其他人知道,布列特,You can tell the ideals of a nation by its advertisements.,-Norman Douglas,从一个国家的广告可以看出这个国家的理想,.-,道格拉斯,经典欣赏,Whats an advertisements?,Your definition.,Sharing,An ad is/offers/provides/,_.,Advantages&disadvantages of ads.,Advantages,Disadvantages,Provide information about latest products.,Mislead customers or cheat them of money.,Increase sales by,repeated advertising.,Give false or incorrect,information.,Cut costs of,newspapers and make them cheaper.,Take too much time or space on TV or newspapers.,Make the public aware of social problems.,Make teenagers want things that cost much.,Discussing,Thank you for joining us!,